Adweek

APRIL 9, 2025

The case stemmed from a report that aired on MSNBC in September 2020.

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Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?

Marketing 119

Marketing Conversion MarTech Audience 119

Adweek

APRIL 9, 2025

The rideshare app is also working with Kevel to power its ad server.

Ad network 319

Ad network Ad Server Ad Tech Retail 319

Martech

APRIL 9, 2025

I recently bought a pair of Beats headphones not because I desperately needed new audio gear, but because LeBron James wears them. Subconsciously, I figured if they were good enough for King James, they must give me at least a sliver of his focus, drive or swagger. After wearing them to the gym a week, I asked my workout buddy if I seemed more intense.

Fashion 85

Fashion A/B Testing Audience Marketing 85

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 9, 2025

The used-car retailer is moving from The Martin Agency after a competitive review.

Agency 293

Agency Retail Advertising 293

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing. See terms. Google’s taking an ecosystem approach to agentic AI (and Salesforce is included) Salesforce may be making the most noise in agentic AI, but Goo

Marketing 78

Marketing Machine Learning Conversion Communications 78

Seth Godin

APRIL 9, 2025

Just because it’s useful, needed or worthwhile doesn’t mean it’s a good business. E-bikes are transforming cities and offering mobility to those who previously couldn’t afford it. But they’re a commodity, and it’s difficult to make a significant profit producing them. A good business meets a demand, but it also has scarcity, network effects and market insulation.

Marketing 81

Marketing 81

Adweek

APRIL 9, 2025

In its most substantive competition challenge to date, Meta is set to face off against the FTC. It could be forced to spin off Instagram and WhatsApp.

Media 270

Media 270

Exchange Wire

APRIL 9, 2025

Todays digest looks at a court rejection of the UK Governments petition to keep its Apple backdoor data demand secret, Spotifys new ad tools and the White Houses direction for federal agencies to appoint AI leaders and develop strategies. UK Court [.] The post Digest: Court Rejects UK Govs Request for Secret Hearing in Apple Data Case; Spotify Unveils New Ad Tools appeared first on ExchangeWire.com.

Agency 52

Agency 52

Adweek

APRIL 9, 2025

Global head of media revenue operations Jay Askinasi on his first year and upfront strategy.

Media 269

Media 269

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Advertising

Digiday

APRIL 9, 2025

Yahoo has held preliminary talks with investment banks and potential buyers of its demand-side platform, according to sources familiar with the developments. Yahoo officially turned 30 last month, and in its trailblazing pomp of the ’90s and early 2000s, it was known as the gateway to the internet. However, in recent years, its various owners and leadership teams have had different ideas on monetizing its assets.

Ad Tech 57

Ad Tech Demand Side Platform Media Marketing 57

Adweek

APRIL 9, 2025

Amid declining sales, JCPenney's new CMO has turned to brandless ads to showcase its fashion credentials and value

Fashion 264

Fashion Retail Advertising 264

More About Advertising

APRIL 9, 2025

This is getting boring: Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam’s Club (members-only discount warehouses. Named after Walmart founder Sam Walton.) Publicis already handles Walmart’s integrated account, one of the biggest in the US. It is, therefore, an obvious move by Sam’s Club, formerly with Havas-owned Arnold … The post Publicis bags another big integrated account Walmarts Sams Club first appeared on More Abou

Media 59

Media Advertising Finance Agency 59

Adweek

APRIL 9, 2025

Scripps upfront women's sports gains are regional networks' loss as WNBA and NWSL audience growth and local team deals amid cable's collapse help boost ION and cross-platform ad sales.

Audience 263

Audience Marketing 263

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

VideoWeek

APRIL 9, 2025

While many news publishers have struggled with the loss of audiences to social media, UK group Reach, owner of the Mirror, Express, and a vast portfolio of regional and local titles, has maintained engagement with users coming to its brands for their local coverage. And in 2019 the business built its own ad tech solution, Mantis, helping to diversify its own revenues while driving monetisation for other publishers.

Cookies 52

Cookies Ad Tech Audience Banner 52

Adweek

APRIL 9, 2025

The Big Weekend Show slightly surpassed Life, Liberty & Levin for the top spot on Sunday.

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Digiday

APRIL 9, 2025

Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than traditional advertising. Brands must innovate relentlessly to stay relevant. Hyper-local, multi-touch and performance-driven advertising strategies are the heart of much of this innovation.

Retail 55

Retail Advertising Media Marketing 55

Adweek

APRIL 9, 2025

The travel publisher, which generated in $16.

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243

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Brid.tv

APRIL 9, 2025

Not long ago, video was simply a nice-to-have on your website. Today, its front and center accounting for over 80% of all internet traffic. In fact, 78% of people watch videos every week, and more than half do so daily. As more website publishers adopt video-first content strategies, the need for fast, reliable video hosting is non-negotiable. After all, great hosting ensures your content loads quickly, plays smoothly, and performs well across all devices.

Ad Tech 52

Ad Tech Media Audience 52

Adweek

APRIL 9, 2025

Anaya said the move was "truly bittersweet" because he loves journalism and his family.

Affiliates 228

Affiliates 228

Exchange Wire

APRIL 9, 2025

Birmingham City University (BCU), in partnership with Covatic, has unveiled groundbreaking research to protect AI models from cyber threats. AI models are now integral to high-stakes industries like healthcare and autonomous vehicles. These systems exhibit high accuracy in analysing images, often [.] The post BCU & Covatic Set New Benchmark in AI Cybersecurity Research appeared first on ExchangeWire.com.

Healthcare 52

Healthcare 52

Adweek

APRIL 9, 2025

Milton Hershey and his wife, Catherine "Kitty" Hershey, have inspired a Hollywood feature film chronicling their relationship, candy empire and philanthropy.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Single Grain

APRIL 9, 2025

Launching multiple ad campaigns at once can be a powerful strategybut only if each campaign follows precise execution. When managed correctly, simultaneous campaigns can drive brand awareness, boost engagement, and significantly increase conversions. In this post, we outline a structured methodology to optimize your ad launches while showcasing how Karrot can help you personalize and scale your LinkedIn ABM ads for maximum impact.

Conversion Rate 52

Conversion Rate Audience Brand Awareness Conversion 52

Adweek

APRIL 9, 2025

The Rachel Maddow Show was the only MSNBC program to finish ahead of CNN in the demo between 5 p.m. and 11 p.m.

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Exchange Wire

APRIL 9, 2025

Invibes Advertising (Invibes), a leader in digital advertising innovation, is revolutionising digital advertising with GenAI Hyper-Personalisationleveraging advanced large language models (LLMs) and exclusive in-feed formats to drive unmatched engagement, brand impact, and business outcomes. This next-generation solution empowers brands to [.] The post Invibes Unveils the Future of Ad Impact with GenAI Hyper-Personalisation appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

APRIL 9, 2025

She said it was a "bittersweet announcement, but it was not a difficult decision.

Affiliates 207

Affiliates 207

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

VideoWeek

APRIL 9, 2025

Measurement is still frequently listed as a significant obstacle in CTV, and there’s still plenty of work to be done in order to bring CTV measurement to where buyers want it to be. But the industry is making progress says William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform. Thanks to initiatives to measure deduplicated reach and frequency across CTV; innovate solutions based on IP addresses, geo, and device ID; and efforts to layer new metrics on to campaign

Ad Tech 52

Ad Tech 52

Adweek

APRIL 9, 2025

The Corona and Modelo Especial maker is making the changes recognizing the existing political climate.

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VideoWeek

APRIL 9, 2025

Advertising platform Nexxen invested in VIDAA, the operating system for Hisense TVs, back in 2022, extending a previous deal which granted Nexxen exclusive access to VIDAA’s automatic content recognition (ACR) data. This data, transformed and combined with other datasets which Nexxen has access to, has a lot of interesting applications for advertisers says Hilary Goldsmith, Chief Customer Officer at Nexxen.

Advertising 52

Advertising Ad Tech 52

Adweek

APRIL 9, 2025

With its CTV OS Ventura, The Trade Desk is courting a new kind of client: TV manufacturers.

Manufacturing 205

Manufacturing Ad Tech 205

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing