Adweek
APRIL 15, 2024
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around.
Martech
APRIL 15, 2024
What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.
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Adweek
APRIL 15, 2024
Forget ChatGPT. The search engines of 2024 that don't use generative AI have become a puzzle for marketers to figure out. Ads are harder to control and more expensive, said Sweetgreen's director of media and growth Jeff Lin at the Possible Miami advertising conference in Florida.
Seth Godin
APRIL 15, 2024
Every competitor faces pressure, and it varies by industry, consumer/investor segment and geography. This applies to services, products, ideas, organizations, jobs… whenever there’s a choice and a market. The pressure might push you to be: Cheaper Simpler Dumber More short term Easier Coarse More convenient Hyped But it’s also possible to choose a marketplace that rewards: Durability Difficulty Elegant design Resilience Thoughtfulness Higher performance and efficiency Patience
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 15, 2024
Red Lobster's Cheddar Bay Biscuits are one of its most beloved dishes, a craveable snack often spotlighted in the restaurant chain's social media activity. Fans have shared so many posts expressing their love for the fresh-baked bread course that Red Lobster had enough material to train an AI song generator to produce 30 new tunes.
The Ad Tech Blog
APRIL 15, 2024
Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. The Rise of Digital OOH Platforms One pivotal change in out-of-home advertising is the increased use of digital OOH platforms.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 15, 2024
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days. Headless commerce is a system whereby multiple front-end media environments (social media, ChatGPT, a brand’s site, another app, etc.) connect to back-end […] The post Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce appeared first on AdExchanger.
Adweek
APRIL 15, 2024
You've aced the interview process and made the final shortlist. But there's one more step: Write a comprehensive test assignment (entirely for free) and hope you get the role. It requires days of work with no guarantee--and often, the job isn't even available. Employment scams vary, and there are times when companies seek your ideas.
AdExchanger
APRIL 15, 2024
As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, the ad tech tax is a perpetual drain on advertisers’ budgets, diminishing their return on investment with every campaign run […] The post Programmatic TV Tax Day Is Not Just April 15.
Exchange Wire
APRIL 15, 2024
Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive [.] The post Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape appeared first on ExchangeWire.com.
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Martech
APRIL 15, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.
More About Advertising
APRIL 15, 2024
It’s Olympics year once again and the world’s biggest brands are gearing up to say something different (they’ve said quite a lot in the past after all) and one of the first out of the blocks in gymnast Simone Biles for Coca-Cola’s Powerade. From WPP’s OpenX. ‘Pause is power’ it says, a reference to Biles … The post Coke’s Powerade launches Olympic blitz with mental health spin first appeared on More About Advertising.
Martech
APRIL 15, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
AdExchanger
APRIL 15, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Make It Make AdSense Google AdSense publishers are in crisis, as their RPMs (revenue per 1,000 impressions) have collapsed since late February, Search Engine Roundtable reports. The official Google support forum has been flooded with hundreds of complaints of RPMs dropping between 60% […] The post What Is Up In AdSense Land?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
APRIL 15, 2024
Opti Digital, an advertising technology platform that helps media publishers optimise their revenues, has recently announced the appointment of Olly Aulakh as chief revenue officer (CRO). This decision is part of the company's ongoing expansion strategy, following a solid 33% [.] The post Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase appeared first on ExchangeWire.com.
Martech
APRIL 15, 2024
Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its we
Digiday
APRIL 15, 2024
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy. And that’s reason enough to unpack what this bundle of U.S. privacy laws might mean for the ad industry at large. WTF is the APRA?
More About Advertising
APRIL 15, 2024
Most dog owners will stop at nothing to make sure their pets are happy, and Bark Air is here to cash in on such indulgence by providing doggie flights on private jets, complete with and in-seat drinks service and cabin aromatics. Tennessee-based independent agency Tombras created the campaign, using some artistic license to exaggerate the … The post Is this for real?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
APRIL 15, 2024
Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side. In this interview, Swanson discusses what the industry should be doing to prepare, and what a true future-proof privacy strategy looks like.
Digiday
APRIL 15, 2024
After a difficult year in 2023, the esports industry is recovering in 2024 as some brands and advertisers return to the space. But while esports winter might be thawing somewhat, it’s become clear that not all esports organizations have been equally able to withstand the cold. Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.
Marketing Tech News
APRIL 15, 2024
69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a new study released today by LG Ad Solutions, ‘The Big Shift: Wave III’, which marks. Read more » The post 7 in 10 CTV users prefer streaming free, ad-supported TV appeared first on Marketing Tech News.
Digiday
APRIL 15, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually. Debuting with a limited 50,000-issue run, the magazine will be distributed on newsstands, in the lobbies of high end boutiques, hotels and airport lounges and at Nylon House events, vs. being available via subscriptions, according to Emma Rosenblum, chief c
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
APRIL 15, 2024
Publicis Groupe may be carrying all before it – biggest ad holding company by market value (by miles), second biggest by revenue – but its flagship agency in the UK has seemingly been all over the place. Now under the guidance of Charlie Rudd (as is Leo Burnett and Fallon) it’s changing back from its … The post Publicis in London goes back to being – Publicis first appeared on More About Advertising.
Digiday
APRIL 15, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In the back half of last year, it looked like publishers were getting ready to dial up their events businesses as a means of driving more revenue outside of ads. But as 2024 rolls on, it looks like the industry might not be going down that path after all.
Ad Monsters
APRIL 15, 2024
Prioritizing user experience is crucial in designing an online advertising strategy. Overloading users with excessive or annoying ads can push them towards ad blockers, while too few ads might lead to a dip in revenue. eyeo’s ad filtering technology is key to achieving an ideal equilibrium, ensuring both user satisfaction and effective ad monetization.
Digiday
APRIL 15, 2024
This State of the Industry Report, created with our partner, Piano, dives into how publishers optimize revenue, specifically how they incorporate total revenue management into their organizations and how they’re optimizing revenue streams if total revenue optimization (TRO) is a priority this year, along with the tactics they plan to implement to support those initiatives. 01 Introduction: The rise of total revenue optimization Over the past few years, publishers have been increasingly focused o
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Tech News
APRIL 15, 2024
69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications. That’s according to a new study released today by LG Ad Solutions, ‘The Big Shift: Wave III’, which marks. Read more » The post 7 in 10 CTV users prefer streaming free, ad-supported TV appeared first on Marketing Tech News.
Digiday
APRIL 15, 2024
Independent media agency Left Off Madison (LOM), formed by ex-Dentsu and Merkle executives who desired to break free from the holding-company system, is expanding into the production space. Specifically, they believe live shopping may be about to have its moment. Rob Douglas and Boris Litvinov, who founded LOM a year ago, are creating the offering under a division called Right Off Vine, using a small production facility owned by Douglas’ family as the production base.
AdPushup
APRIL 15, 2024
In-app advertising is an effective monetization strategy for publishers. In this guide, learn about in-app advertising and how it works. Without any statistics, one can know that everyone uses mobile apps extensively. Whether it’s a game app, social media app, online shopping app, or any app for that matter, users spend an average of four [.
Digiday
APRIL 15, 2024
La empresa especializada en martech Kids Corp entregó los resultados de su estudio Top Brands U18 2024, una encuesta realizada entre 21.100 niños y adolescentes entre los 3 y 18 años junto a sus padres y acudientes en Estados Unidos, donde le tomó el pulso a sus preferencias entre marcas de toda índole, desde juguetes, electrónicos y calzado hasta comidas rápidas.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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