Adweek
NOVEMBER 15, 2024
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, lost his bid to be reinstated as CEO after he was ousted from the company in September, according to public filings. Shoval petitioned an Israeli court on Sept. 5 to file a temporary injunction over a dramatic series of events that led.
Seth Godin
NOVEMBER 15, 2024
Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes) our understanding of the world. Good teachers are storytellers, and storytellers are teachers. Notes, then, aren’t recitations of facts. They’re story prompts. A good note reminds you of a story that you already understand.
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Adweek
NOVEMBER 15, 2024
We get it: you need to stay up to speed, but you're running around in a world where everybody and everything is grappling for your attention. It's hard as hell to know what to zero in on so you can stay informed and (Bonus!) entertained. That's why ADWEEK recently launched four fresh newsletters to become.
Exchange Wire
NOVEMBER 15, 2024
This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [.] The post The Stack: Ad Tech M&A is Back appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 15, 2024
The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year. The video platform saw the biggest growth in usage out of all the social media apps during the pandemic, with its user base growing from 73% of US adults in 2019 to.
Martech
NOVEMBER 15, 2024
A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 15, 2024
First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.
Adweek
NOVEMBER 15, 2024
Electric vehicles aren't just for climate nerds. That was the underlying message of this year's Electrify Expo, a multi-city event promoting electric cars, bikes, motorcycles, and other battery-powered modes of transportation. Marketers from Ford, Nissan, Toyota, and others are working to clear up consumers' confusion around charging and simplify the switch from internal combustion engines.
Ad Badger
NOVEMBER 15, 2024
SUBSCRIBE In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges. Read More Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down [The PPC Den Podcast] The post Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
NOVEMBER 15, 2024
Hootsuite is going all on in influencers to promote its biggest report of the year. This week, Hootsuite launched its "Social Media Trends 2025" report--its annual analysis of the biggest social trends that marketers need to know about in the coming year. When the report went live, ads from LinkedIn influencers that work in social.
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Martech
NOVEMBER 15, 2024
Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave.
Adweek
NOVEMBER 15, 2024
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of.
VideoWeek
NOVEMBER 15, 2024
In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Top Stories Netflix Begins Rolling Out In-House Ad Tech Netflix revealed this week that it has launched its in-house ad tech, which it announced it was working on earlier this year, in the Canadian market, with plans to roll out the technology globally next year.
Adweek
NOVEMBER 15, 2024
Connie Chung doesn't like getting personal. "I was uncomfortable, frankly," the 78-year-old news veteran tells TVNewser with a resigned smile while describing the "torturous" process of turning her life into a literal open book--specifically the new autobiography, Connie: A Memoir. It's no surprise, then, that her first draft stuck to the "just the facts" approach.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 15, 2024
Ad measurer System1 has pronounced that this year’s eagerly-awaited ad from John Lewis has earned the retailer’s highest effectiveness score in ten years: 4.6 (which is nothing to write home about by System1 standards as the top ones get 5.9.) This is the best score since 2019’s ‘Excitable Edgar’ (a dragon.) This year’s ‘The Gifting … The post Is this year’s Christmas ad top of the John Lewis pops?
Adweek
NOVEMBER 15, 2024
Droga5 has laid off 4% of its New York office, ADWEEK has learned. The layoffs occurred earlier this week and impacted roles of varying seniority across creative, data strategy, comms strategy, and accounts. They come amid a global agency review by Kimberly-Clark, which hired Droga5 and Accenture Song as agency of record for its childcare.
Playwire
NOVEMBER 15, 2024
Key Takeaway Custom ad formats deliver 2-10x higher CPMs than standard display units while creating entirely new revenue streams for publishers Publishers can maintain strong user experiences through non-intrusive, native-feeling ad integrations that boost session duration and lifetime value Advertisers benefit from higher engagement, improved brand recall, and deeper performance insights through robust tracking capabilities Implementation can start small with expandable units or sponsored conte
Adweek
NOVEMBER 15, 2024
User experience (UX) research firm AnswerLab has appointed Megan Malli as its new chief executive officer (CEO). Malli joins from digital agency Huge, where she was global president. She assumes the role from founder and former CEO Amy Buckner Chowdhry, who will transition to board chair. The CEO transition comes as the company approaches its.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 15, 2024
We’ve had the ‘hot priest’ in Fleabag and the ‘hot rabbi’ in Netflix’s Nobody Wants This. Now we’ve got a hot Santa in Target’s Christmas ad. Our silver-bearded hero heads out of his luxury pad, all dressed in red. He leaves the reindeers behind as he revs up his sporty red pick-up truck (number plate: … The post ‘Hot’ Santa drives the customers wild for Target first appeared on More About Advertising.
Adweek
NOVEMBER 15, 2024
One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology has invoked fear from some in the industry who worry it could harm creative jobs.
Playwire
NOVEMBER 15, 2024
Key Points AI search is fundamentally changing how users discover content, forcing publishers to rethink their traffic strategies Voice search optimization is no longer optional as audio-first discovery grows Progressive Web Apps are making a comeback as mobile-first becomes mobile-only Supply Path Optimization is squeezing margins even further Premium publishers face increasing pressure from all sides, but there are ways to fight back
Adweek
NOVEMBER 15, 2024
Top of the Ticker: Scripps News announced its new streaming schedule as the 24/7 news network sunsets tonight. Beginning Nov. 18, the outlet will offer live weekday programming between 7 a.m. and 6 p.m. ET on its streaming platforms.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
NOVEMBER 15, 2024
The recent Ad Tech Connect event brought together industry experts to explore the fast-evolving role of generative AI (GenAI) in advertising technology. As a tool now widely adopted by both startups and established tech firms, GenAI is transforming everything from [.] The post ‘Seek to Replace Yourself’: AI Driving Innovation at Ad Tech Connect appeared first on ExchangeWire.com.
Adweek
NOVEMBER 15, 2024
It's showtime for Thrilljoy. One month after ex-Funko CEO Brian Mariotti unveiled his new collectibles venture at New York Comic Con, the upstart company has secured its first exclusive retail partnership--and locked down a contract with that wily Ghost with the Most. ADWEEK has your first look at Thrilljoy's new Beetlejuice Pix! collectible, available only.
Adweek
NOVEMBER 15, 2024
Sportswear retailer JD Sports overturns stereotypes of idealized families that are often present in holiday marketing. The brand's global campaign, created by agency Uncommon Creative Studio, documents families and traditions of all kinds. Instead of playing into Christmas ad tropes, like depicting a picture-perfect festive meal at home, its ads spotlight the many ways people.
Adweek
NOVEMBER 15, 2024
The advertising world is kicking it into high gear as we head towards the holidays and the inevitable biggest day of the year, the Super Bowl. There are more campaigns than ADWEEK can get to, but here, we highlight a few spots, as well as some agency news notes, that deserve some eyeballs. Johnsonville View.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
NOVEMBER 15, 2024
Cinephile eyebrows were raised earlier this year when Oscar-winning director Martin Scorsese announced that he'd partnering with Fox News Media's streaming service, Fox Nation, for his new TV venture, Martin Scorsese Presents: The Saints. But the show's executive producer, Matti Leshem, characterizes the unlikely partnership as a match made in. well, heaven.
Adweek
NOVEMBER 15, 2024
As one of the oldest brand mascots in the world, Johnnie Walker's "Striding Man"--a red-coated dandy with a top hat and cane--has appeared everywhere from magazine ads to digital billboards to, of course, the labels of the Scotch bottles themselves. But Diageo North America's CMO Ed Pilkington will never forget the day that the Striding.
Adweek
NOVEMBER 15, 2024
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see some sturm und drang over what the recent election of The Trump means for journalism and a scuffle broke out in Baltimore over a ballot initiative funded by the man behind Sinclair. Let's.
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