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Over the last few months, the subject of principal media (PM), or principal-based buying, has entered the ad tech zeitgeist. Principal media is the process where media agencies purchase media in advance, in bulk, and then resell it to their clients, often at a price that is higher than they paid but lower than what […] The post Principal Media Has Potential, But Only With Strong Quality Controls appeared first on AdExchanger.
By the looks of Targets latest earnings call, its ad business continues to be a bright spot for the retailer. Last year, Targets ad business raked in $649 million in revenue, up 25% from the $522 million it pulled in the year prior. But for all its growth, Target is the David to the Goliaths of Walmart and Amazon, whose ad businesses brought in $4.4 billion and $50 billion in 2024, respectively.
Omnicom and IPG have both received additional information requests from the FTC about their merger. Plus, publishers dont know how AI overviews fit into their referral traffic. The post The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews appeared first on AdExchanger.
BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF Island, a social platform BuzzFeed is building that will focus on user-generated content supported by AI technology. The project will begin private beta testing in Q2, and details remain slim. But Peretti said the goal is to convert 5% of BuzzFeeds audience of 34 million monthly users to join BF Island.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
It hadn’t happened in such a long time that I hesitated to respond. As I was walking through town, a driver pulled up, rolled down his window and said, “is this the way to Irvington?” We now take for granted that we’re unlikely to ever again be in a car and not know where we are. It’s not just cars or GPS. Now that we have Perplexity and Claude, our need to ask a person for directions of any kind continues to decrease.
Related Insights The Programmatic Marketer Scope3 aims to upend ad tech with an agentic platform for effective, responsible advertising Read More Last week, Scope3 made a series of product announcements, touching on two of the hot-button issues in ad tech right now: brand safety and ad curation. This is a further sign that competition in ad tech is heating up.
Lawyers are your friend, even when they ask you to take your medicine. Yeah, its a slightly mixed metaphor, but it accurately describes the dynamic that exists between many business people and their legal counsel. When you go into the doctors office, you have the white coat syndrome, Alysa Hutnik, a partner at Kelley Drye […] The post Your Privacy Lawyer Just Wants To Help You appeared first on AdExchanger.
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Lawyers are your friend, even when they ask you to take your medicine. Yeah, its a slightly mixed metaphor, but it accurately describes the dynamic that exists between many business people and their legal counsel. When you go into the doctors office, you have the white coat syndrome, Alysa Hutnik, a partner at Kelley Drye […] The post Your Privacy Lawyer Just Wants To Help You appeared first on AdExchanger.
Subscribe: Apple Podcasts • Spotify Starting a family is one of the most exciting moments in life. But for so many people, the reality comes with unexpected hurdles whether it’s struggling with fertility, figuring out what benefits your job actually offers, or realizing, too late, that your employer doesnt provide much support at all. Fertility issues are more common than ever, and the cost of treatments like IVF is sky-high.
Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy Milk and more. Dream11: aap ki team mein kaun It’s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. [.] The post Dream11 blockbuster, SKF brand reinforcement and more: top creative ideas of the week appeared first on Bhatnaturally.
Agency holding companies are gradually remolding themselves. No longer constellations of disparate talent, some of them now behave as operating companies. Thats partially a branding trick, but behind the marquee, units like WPPs Choreograph, or Omnicoms Omni provide real connective tissue. And in the pitch room, theyre becoming ever more important. Take Havas, for example.
So I’m back and it was, as expected, amazing. Obviously I have a deep love of Asia, but I have a special place in my heart for Vietnam. Anyone who knows anything about history will understand the creativity of the place, be that its food, its art, its industry or its ability to find ways to beat every enemy who has tried to invade in the last 1000 years.
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