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As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.
There was a calm before the storm inside of Fox Weather HQ early Thursday evening. Hours before Hurricane Helene made landfall in Florida as a Category 4 storm, the network's team diligently prepared for the hours of coverage to come. In a series of photos taken around 5 p.m. ET and shared with TVNewser, hurricane.
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Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, Minnesota Vikings evp and CMO Martin Nance used his career as a wide receiver in the.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.
The technology publisher Wired has seen its revenues rise and readership swell under the leadership of editor in chief Katie Drummond, who joined the title last August from Vice Media. Global revenue at the Conde Nast property has risen 6%, while commerce revenue has grown 35% year to date, according to Drummond. The privately owned.
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Brands increasingly have been looking to partner with creators to build and amplify successful campaigns. However, according to executives from Microsoft, Progressive, and Pearpop, who sponsored the session, at ADWEEK's Brandweek in Phoenix, Ariz., three elements should be figured out before starting a campaign with a creator to make sure the work authentically resonates with.
Residents leave a town because of a lack of services, which cuts the tax base, which leads to more services lost, which leads to more residents leaving… A hip new brand attracts a few opinion leaders, who flash the logo, which attracts more hipsters, who then establish a status standard, which attracts more customers… The key variable in both spirals is time.
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Collaboration optimizes the data collection process for small and mid-sized enterprise companies CARY, N.C. — Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with TapClicks, a leading provider of Smart Marketing solutions, to simplify and streamline data collection in marketing mix models. “Marketers today are inundated with data, making it […] The post Keen and TapClicks Partner to Simplify Marketing Mix Data Collection appeared fir
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In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Top Stories Amazon Adds GenAI Tool for Converting Product Images into Video Ads Amazon has unveiled a new generative AI solution designed to convert product images into video ads.
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Women are the future of sports because women are shaping the future of sports. To close out ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, ADWEEK Chief Brand and Community Officer Jenny Rooney welcomed some of the most powerful women in both sports and sports marketing to discuss the value of investment and access in.
The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both invoke our democracy. The antitrust trial against Google, taking place in a courtroom in Alexandria, Virginia, is nearly over. It’s closing its third week, way ahead of its original four-to-six-week timeline. Google […] The post Waiting On A Judge And The Polls appeared first on AdExchanger.
Google has spent the last week arguing that it faces fierce competition in the ad market, presenting its side in adtech antitrust case, the U.S. versus Google. Much of Google's argument rests on the idea that the Department of Justice defines the market incorrectly. According to Google's lawyers, the DOJ's concept of open web display.
Social media has come a long way since its early days. What once was a space primarily for connecting with friends has morphed into a powerful cultural and economic force, driven by personalized algorithms that shape everything from content recommendations to targeted ads. Social media platforms have evolved into highly sophisticated ecosystems where those personalized algorithms, driven by user data and AI, work together to curate experiences, amplify ( and sometimes stifle ) voices, and even i
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Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category. Zefr's Brand Safety & Suitability Reporting on YouTube [.] The post Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube appeared first on ExchangeWire.com.
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