Adweek
SEPTEMBER 27, 2024
There was a calm before the storm inside of Fox Weather HQ early Thursday evening. Hours before Hurricane Helene made landfall in Florida as a Category 4 storm, the network's team diligently prepared for the hours of coverage to come. In a series of photos taken around 5 p.m. ET and shared with TVNewser, hurricane.
VideoWeek
SEPTEMBER 27, 2024
In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Top Stories Amazon Adds GenAI Tool for Converting Product Images into Video Ads Amazon has unveiled a new generative AI solution designed to convert product images into video ads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
SEPTEMBER 27, 2024
Google has spent the last week arguing that it faces fierce competition in the ad market, presenting its side in adtech antitrust case, the U.S. versus Google. Much of Google's argument rests on the idea that the Department of Justice defines the market incorrectly. According to Google's lawyers, the DOJ's concept of open web display.
AdExchanger
SEPTEMBER 27, 2024
The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not only increased content availability but also heightened competition and subscriber churn. Samsung Ads’ data shows that, for every active user on a streaming app, eight users churned last year. This poses a significant concern, complicating […] The post Why Loyalty, Not Churn, Is The Key Metric For Streaming Platforms appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 27, 2024
The past week produced more campaigns and news than we could cover, so to give some deserving campaigns some love, we give you this week's Marketing Morsels from agencies and brands, including Little Caesars, VW, VML, TRG and more. Volkswagen Volkswagen is bringing its ketchup to America in a limited edition offer.VW / Johannes Leonardo.
Seth Godin
SEPTEMBER 27, 2024
Residents leave a town because of a lack of services, which cuts the tax base, which leads to more services lost, which leads to more residents leaving… A hip new brand attracts a few opinion leaders, who flash the logo, which attracts more hipsters, who then establish a status standard, which attracts more customers… The key variable in both spirals is time.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
SEPTEMBER 27, 2024
Collaboration optimizes the data collection process for small and mid-sized enterprise companies CARY, N.C. — Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with TapClicks, a leading provider of Smart Marketing solutions, to simplify and streamline data collection in marketing mix models. “Marketers today are inundated with data, making it […] The post Keen and TapClicks Partner to Simplify Marketing Mix Data Collection appeared fir
Adweek
SEPTEMBER 27, 2024
The technology publisher Wired has seen its revenues rise and readership swell under the leadership of editor in chief Katie Drummond, who joined the title last August from Vice Media. Global revenue at the Conde Nast property has risen 6%, while commerce revenue has grown 35% year to date, according to Drummond. The privately owned.
AdExchanger
SEPTEMBER 27, 2024
The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both invoke our democracy. The antitrust trial against Google, taking place in a courtroom in Alexandria, Virginia, is nearly over. It’s closing its third week, way ahead of its original four-to-six-week timeline. Google […] The post Waiting On A Judge And The Polls appeared first on AdExchanger.
Adweek
SEPTEMBER 27, 2024
The Today couch will look a little different in 2025. Hoda Kotb revealed on air Thursday morning that she will be leaving NBC News' flagship morning show early next year. (TVNewser) In a memo to her team--and later in an emotional on-air reveal Thursday--Kotb said her 60th birthday this summer helped trigger the departure: "I.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
SEPTEMBER 27, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ali Schwanke is founder of Simple Strat, a marketing and sales consultancy and a Diamond HubSpot Solutions partner. She’s the host of the popular and long-running HubSpot Hacks series on YouTube and more recently launched a more general series on marketing challenges, Marketing Deconstructed.
Adweek
SEPTEMBER 27, 2024
The Change Climate Project, formerly known as Climate Neutral Certified, wants brands to think beyond net zero. The nonprofit was founded in 2019 to create a more reliable, climate-focused certification that would allow environmentally conscious consumers to put their dollars toward brands that have made a commitment to reduce and offset their carbon emissions.
Martech
SEPTEMBER 27, 2024
As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.
Adweek
SEPTEMBER 27, 2024
Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, Minnesota Vikings evp and CMO Martin Nance used his career as a wide receiver in the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Basis
SEPTEMBER 27, 2024
Social media has come a long way since its early days. What once was a space primarily for connecting with friends has morphed into a powerful cultural and economic force, driven by personalized algorithms that shape everything from content recommendations to targeted ads. Social media platforms have evolved into highly sophisticated ecosystems where those personalized algorithms, driven by user data and AI, work together to curate experiences, amplify ( and sometimes stifle ) voices, and even i
Adweek
SEPTEMBER 27, 2024
Top of the Ticker: Andrea Mitchell said and emotional goodbye--and happy hello--to her longtime producer Michelle Perry on Friday. The Andrea Mitchell Reports host revealed that Perry has been promoted to a larger role at NBC News and its multiple networks.
Martech
SEPTEMBER 27, 2024
Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships.
Adweek
SEPTEMBER 27, 2024
Scripps News announced Friday that it plans to exit the 24/7 national news programming space. The outlet's coverage will live on streaming and digital platforms with a Washington, D.C. based team providing national and international coverage for Scripps' local stations. The changes will take effect after November 15, and will be accompanied by the loss.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
SEPTEMBER 27, 2024
Has to be this one from BBH – ‘Bundles of Joy.’ All the ups and downs of childbirth in one beautifully judged package, topped off with a Whopper (which some mothers crave it seems.) Chief Medical Officer Chris Whitty (remember him?) will hate it. Much of Burger King’s work seems primarily designed to win awards. … The post MAA Ad of the Week: Burger King from BBH first appeared on More About Advertising.
Adweek
SEPTEMBER 27, 2024
One year ago, Kristen Welker met NBC News viewers as the new face of Meet the Press. This month, the Sunday morning staple enters its 77th season with 12 months of ratings growth in its back pocket. And NBC News execs are more than happy to give Welker her flowers for keeping television's longest-running show--scripted.
Ad Monsters
SEPTEMBER 27, 2024
Creators are taking a stand against AI to protect the internet’s human touch. Raptive’s ‘Keep It Real’ campaign calls for responsible innovation and the value of authentic content. In the world of digital media, Generative AI sparks both excitement and concern. This is especially true among publishers and independent content creators. Last week, creators took a stand in New York City with the launch of Raptive’s ‘Keep It Real’ campaign , an advocacy effort designed to raise awareness about
Adweek
SEPTEMBER 27, 2024
If at first, you don't succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its biggest rival, Dish, with a deal possible as soon as Monday, The Wall Street Journal reports. Dish's Sling TV streaming platform would also be part of the deal. According to the Journal, the potential merger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
SEPTEMBER 27, 2024
Publishers and marketers are at a crossroads where technology and creativity must converge to unlock the ecosystem’s potential. On Day 1 of AdExchanger’s Programmatic IO, industry leaders highlighted how balancing innovation and content creation can shift the future for the better. Technology is evolving faster than we can blink and it’s becoming clear that it’s time creativity and control were reclaimed.
Adweek
SEPTEMBER 27, 2024
The defamation trial pitting Newsmax Media against Smartmatic ended the same day it began. Hours after jury selection commenced Thursday at the Leonard L. Williams Justice Center in Wilmington, Del., the network announced that a settlement had been reached in the case. (TVNewser) Smartmatic sued Newsmax--along with a host of other conservative media companies and.
VideoWeek
SEPTEMBER 27, 2024
The third annual European Video Awards (EVAs) took place last night at the Grand Connaught Rooms in London, celebrating the industry’s leading innovators in video and CTV advertising. Entrants were drawn from Europe’s leading brands, agencies, broadcasters, publishers, platforms and technology companies. The judging panel of media, tech and creative specialists were highly impressed by the creativity, innovation and technological advances in video and CTV advertising on display this
Adweek
SEPTEMBER 27, 2024
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see that over the air broadcasting is back in one South Dakota market while a former local anchor is making his name in anime.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
SEPTEMBER 27, 2024
Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category. Zefr's Brand Safety & Suitability Reporting on YouTube [.] The post Zefr Announces Brand Safety & Suitability Measurement Capability for its Misinformation Category on YouTube appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 27, 2024
The leaves are changing, and so are agencies' rosters. Fall brings a new wave of promotions, new hires, and appointments to agencies, platforms and organizations in the industry. 180 Global 180 Global, the Omnicom-owned creative boutique with offices in L.A., New York, and Amsterdam, has announced that Sander Volten, its chief executive officer, will be.
Martech
SEPTEMBER 27, 2024
The U.S. Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. 13, 2024. The final rule, which was announced in August, goes beyond a prohibition on fake product reviews. It also prohibits the buying and selling of followers and views on social media. The rule was in the works for nearly two years. The effort started with an “advanced notice of potential rule making” in November 2022.
Adweek
SEPTEMBER 27, 2024
ESPN parted ways with National Basketball Association senior writer Zach Lowe as part of the network's continuing layoffs, sources briefed on the decision told The Athletic Thursday. (The Athletic) Lowe had been with ESPN for more than one decade, having joined Bill Simmons' Grantland vertical in 2012 after writing for Sports Illustrated. Lowe's salary, more.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
288 
Let's personalize your content