AdExchanger
JANUARY 5, 2025
Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The post Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger.
Digiday
JANUARY 5, 2025
If Perplexity wants to make a mark on advertising, Andrew Beck will be one to watch. As head of business development, hes been at the forefront of convincing advertisers (so far) to buy in a task he took on just months before the company began selling ads around its search results. And what a task it is: leading the AI startups bold attempt to challenge Googles auction-based ad system, where marketers bid for sponsored links against search queries.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdvertiseMint
JANUARY 5, 2025
In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. By asking the right questions, they can ensure their marketing efforts are effective and aligned with their business goals. Identifying your target audience is crucial for tailored advertising strategies.
Digiday
JANUARY 5, 2025
Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Ah, 2024, the year that nearly every brand (well, every brand that hadnt yet done so) realized the potential of an ad network.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
JANUARY 5, 2025
Situations have no solution, they’re not problems, they’re simply the way it is. Problems are distinguished by the fact that they have solutions. But that doesn’t mean that the solution is obvious, easy or convenient. If the problem is important enough, we should pick the best available solution, not turn it into a situation.
Digiday
JANUARY 5, 2025
Every December, the industry churns out breathless predictions about whats next in media and advertising. Spoiler alert: most of it wont happen. Unified CTV measurement? Influencers with integrity? Ad tech thats not a black hole for your budget? Dream on. Instead of joining the prediction parade, lets talk about the things we know wont materialize in 2025 because some traditions are just too persistent to break.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JANUARY 5, 2025
Despite serving as the unofficial kickoff to the advertising and media industrys calendar, this weeks Consumer Electronics Show in Las Vegas doesnt necessarily set the industrys agenda for the year. But it does help to put it in motion. Advertisers and agencies come to Sin City with their budgets planned out for the year, and with the annual technology showcase as the backdrop, they meet with publishers, platforms and tech vendors to map out how exactly to spend that money.
AdExchanger
JANUARY 5, 2025
Meta recently revisited its goal to create AI-generated characters which backfired. Plus, Apples trying to avoid a class-action lawsuit. The post Metas Shady Characters; Apples Shady Recordings appeared first on AdExchanger.
Digiday
JANUARY 5, 2025
Billy (not his real name) is the kind of senior marketer who usually has a hot take for every occasion. Brand safety? Hell unravel the industrial complex behind it. Transparency? Buckle up; hell spill it all. However, when it comes to Interpublic Groups Acxiom, Billys take is conspicuously missing. It’s not because hes uninformed; he just doesnt think IPG has offered enough answers to form an opinion worth having.
AdExchanger
JANUARY 5, 2025
Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The post Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Digiday
JANUARY 5, 2025
Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a more important staging area for agencies and ad-tech firms to not only learn whats just around the corner but also to showcase what theyve assembled. Tech, in its various guises, is rapidly becoming a differentiator among both holding companies and independent media agencies alike.
Expert insights. Personalized for you.
114 
Let's personalize your content