Seth Godin

JANUARY 5, 2025

Situations have no solution, they’re not problems, they’re simply the way it is. Problems are distinguished by the fact that they have solutions. But that doesn’t mean that the solution is obvious, easy or convenient. If the problem is important enough, we should pick the best available solution, not turn it into a situation.

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Digiday

JANUARY 5, 2025

Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Ah, 2024, the year that nearly every brand (well, every brand that hadnt yet done so) realized the potential of an ad network.

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AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The post Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger.

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Digiday

JANUARY 5, 2025

If Perplexity wants to make a mark on advertising, Andrew Beck will be one to watch. As head of business development, hes been at the forefront of convincing advertisers (so far) to buy in a task he took on just months before the company began selling ads around its search results. And what a task it is: leading the AI startups bold attempt to challenge Googles auction-based ad system, where marketers bid for sponsored links against search queries.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdExchanger

JANUARY 5, 2025

Meta recently revisited its goal to create AI-generated characters which backfired. Plus, Apples trying to avoid a class-action lawsuit. The post Metas Shady Characters; Apples Shady Recordings appeared first on AdExchanger.

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Digiday

JANUARY 5, 2025

Every December, the industry churns out breathless predictions about whats next in media and advertising. Spoiler alert: most of it wont happen. Unified CTV measurement? Influencers with integrity? Ad tech thats not a black hole for your budget? Dream on. Instead of joining the prediction parade, lets talk about the things we know wont materialize in 2025 because some traditions are just too persistent to break.

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Digiday

JANUARY 5, 2025

Despite serving as the unofficial kickoff to the advertising and media industrys calendar, this weeks Consumer Electronics Show in Las Vegas doesnt necessarily set the industrys agenda for the year. But it does help to put it in motion. Advertisers and agencies come to Sin City with their budgets planned out for the year, and with the annual technology showcase as the backdrop, they meet with publishers, platforms and tech vendors to map out how exactly to spend that money.

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AdExchanger

JANUARY 5, 2025

Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The post Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger.

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Digiday

JANUARY 5, 2025

Billy (not his real name) is the kind of senior marketer who usually has a hot take for every occasion. Brand safety? Hell unravel the industrial complex behind it. Transparency? Buckle up; hell spill it all. However, when it comes to Interpublic Groups Acxiom, Billys take is conspicuously missing. It’s not because hes uninformed; he just doesnt think IPG has offered enough answers to form an opinion worth having.

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Bhatnaturally

JANUARY 5, 2025

A majority of ads are simply ignored, leaving only a handful to be even noticed. My weekly curation of clutter-breaking creative ads, including a series on the best ads of 2024, is a small tribute to the ad agencies who manage to produce such work. Let’s look at some fresh work this new year: Audible: [.] The post Audible, Herms and more: top creative ads of the week appeared first on Bhatnaturally.

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Advertising

Digiday

JANUARY 5, 2025

Both a boon of opportunity but also the bane of most media folk that have to immediately snap out of holiday mode and head to Las Vegas, CES is again upon us. With each passing year, CES becomes a more important staging area for agencies and ad-tech firms to not only learn whats just around the corner but also to showcase what theyve assembled. Tech, in its various guises, is rapidly becoming a differentiator among both holding companies and independent media agencies alike.

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