Adweek
NOVEMBER 1, 2023
On Wednesdays we wear pink. and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise their roles from the 2004 teen film for the campaign, which promotes the retailer's deals dropping each Wednesday beginning Nov. 1 through.
Martech
NOVEMBER 1, 2023
I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.
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Adweek
NOVEMBER 1, 2023
Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency Arts & Letters. Brand and agency are partnering for the first time to produce the work. The integrated campaign, called "An Icon Returns," includes a mix of out-of-home, print, digital and film spots. The agency.
Seth Godin
NOVEMBER 1, 2023
Deny the problem. Minimize it, make up data, distract from the conversation, make people feel like hypocrites, and emphasize the convenient and persistent elements of what is in place. Acknowledge the problem but point out that it’s now far too late to do anything about it. Neither is true, helpful or generous. Both happen all the time. Call it out when you see it.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 1, 2023
When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday greetings on the platform. But as other platforms like TikTok have increased the accessibility of online influence, the former president of Cameo.
AdExchanger
NOVEMBER 1, 2023
Good afternoon readers, and welcome back to the AdExchanger Commerce newsletter. This week, we’re catching up on an indomitable force in retail and a growing leader in advertising. Which are the same company: Amazon, of course. On Amazon’s earnings call last week, CEO Andy Jassy said the company has “barely scraped the surface” of its […] The post Amazon Readies Its Big Play To Scoop Up Non-Amazon Ad Dollars appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 1, 2023
Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays.
Adweek
NOVEMBER 1, 2023
If 2023 was the year agencies experimented with AI, Forrester principal analyst Jay Pattisall believes that in 2024, agencies will put their learnings into practice. The analyst's 2024 agency predictions report expects agencies will double down on a years-long shift away from traditional services toward selling productized marketing technology solutions.
Martech
NOVEMBER 1, 2023
HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Terms of the deal have not been announced yet. ClearBit was valued at $250 million as of January 2019, according to data from Pitchbook “By joining forces with HubSpot, the industry’s most loved B2B
Adweek
NOVEMBER 1, 2023
Disney is saying Hulu to more streaming content. Today, it was confirmed that Disney will move to acquire the 33% stake in Hulu held by Comcast following the latter's Nov. 1 exercise of its right under the put/call arrangement between the two companies. By Dec. 1, Disney is expected to pay NBCU approximately $8.
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Martech
NOVEMBER 1, 2023
Join Acquia for our next stop on our Digital Freedom Tour in Boston. Join a packed two-day agenda full of thought-provoking keynote speakers, breakout sessions led by industry experts and practitioners and workshops. You can expect today’s most impressive digital leaders to share their expertise, insights and secrets to creating customer experiences that truly make a difference.
Adweek
NOVEMBER 1, 2023
Cathy Hackl and guest host Lee Kebler release their fourth episode of TechMagic, the show that dives deep into today's tech news and explores the future of tech and gaming. In this episode, Hackl and Kebler talk about their Halloween weekends and the impact of gaming culture on today's Gen Z and Gen Alpha. Hackl.
AdExchanger
NOVEMBER 1, 2023
Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats. The post Netflix Shares Latest AVOD Subscriber Numbers appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2023
One of the wonderful things about global creativity in our industry is witnessing how cultural celebrations and traditions have evolved into opportunities for brands and creative companies to authentically engage with audiences. Dia de los Muertos (Day of the Dead), celebrated Nov. 1-2 in Mexico, has transcended its origins to become a holiday of creativity.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 1, 2023
Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all advertisers within search results on Fire TVs. The post Amazon Intros More Ad Buying Options To Fire TV appeared first on AdExchanger.
Adweek
NOVEMBER 1, 2023
Netflix's ad tier is celebrating its birthday by rolling out some new numbers. In a blog post today marking one year of Netflix's ad-supported tier, Amy Reinhard, the company's new president of advertising, announced that the plan now reaches 15 million global monthly active users. That's a gain of five million since Netflix last revealed.
Martech
NOVEMBER 1, 2023
It’s no secret that markets are dynamic — subject to consumer preferences, technological advancements, and economic fluctuations. What worked last year may be stale this year and irrelevant next year. Failure to adapt messaging can lead to brand irrelevance or, worse, alienate customers. Reframing your existing products or introducing new ones can help your brand pick up momentum and get some attention in the marketplace.
Adweek
NOVEMBER 1, 2023
In 2019, while attending grad school at the University of Texas at Austin, Kara Elyse Henderson was modeling on the side for extra income. Hired to be the face of well-known and well-loved local brands, Henderson, who is Black, began to realize a disconnect: The decision-makers on these projects weren't reflective of the diversity she.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 1, 2023
Roku is starting to bounce back from a slump in ad sales growth thanks to new ad inventory, more programmatic availability and improving economic conditions. The post Roku Celebrates A Semi ‘Rebound’ In Streaming Ad Growth appeared first on AdExchanger.
Martech
NOVEMBER 1, 2023
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ruben Ugarte has a passion for learning. Whether it’s marketing, languages, technology, new board games or even stand-up comedy, he’s always looking to find out more and share it with others.
AdExchanger
NOVEMBER 1, 2023
Agentio wants to be The Trade Desk of paid creator content. The startup, which operates a programmatic platform for buying and selling sponsored creator-read ads integrated with YouTube content, announced Wednesday that it raised $4.25 million in seed funding. Agentio is the brainchild of Arthur Leopold, former president of celebrity video-sharing app Cameo, and Jonathan […] The post Agentio Raises $4.25 Million To Make Paid Creator Content More Programmatic appeared first on AdExchanger.
Smart Insights
NOVEMBER 1, 2023
An integrated marketing strategy means every element of your marketing plan must contribute towards your vision for the business, or be cut out of the day-to-day workload Lack of integration between strategic vision and the tactics needed to get there … The post How to align your marketing strategy with your objectives appeared first on Smart Insights.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
AdExchanger
NOVEMBER 1, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Church And Stock News publishers have had some business model challenges lately. That’s not news to anyone. But one startup hopes to avoid the news industry’s advertiser drop-off and subscription malaise. The startup, called Hunterbrook, will commission news stories from journalists, while an […] The post Journos On Wall Street; IP Address Deprecation Means More Disruption appeared first on AdExchanger.
VideoWeek
NOVEMBER 1, 2023
Pluto TV and Channel 5’s catch-up service My5 are to merge in the UK, parent company Paramount announced this morning. Due to launch in 2024, the new offering will combine Pluto TV’s free ad-supported streaming TV (FAST) channels with on-demand content from Channel 5. Paramount said the product incorporates BVOD, FAST, AVOD and live TV. The announcement also suggests considerable technological investment, enabling greater personalisation for both advertising and content.
Single Grain
NOVEMBER 1, 2023
In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder. Even with how progressive AI development has been in the last year, it only intensifies the big questions that businesses are asking about how AI-written content ought to be regarded in highly regulated spaces.
AdPushup
NOVEMBER 1, 2023
Interstitial ads are full–screen ads that cover the entire display screen of a user to make ads more interactive. These ads work best when appearing between natural transition points or breaks. Interstitial ads can be of different types: text, image, video, and more. Also, full coverage attribute makes them different from other ad types like [.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
NOVEMBER 1, 2023
Influencer marketing is on track to go from a nicety to a necessity as advertisers look to stand out in an increasingly crowded and competitive digital marketplace. To put numbers to it, at least 73% of brand professionals told Digiday they spent at least a very small portion of their marketing budgets on influencers. As the multi-billion dollar industry continues to grow and mature, advertisers have more tools in their tool belt whether that be vetting practices , artificial intelligence or all
Smart-Hub
NOVEMBER 1, 2023
Have you noticed how many times a day you usually go online? It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. And each of these media actually has ads built into them. Since all of those media channels are different, a huge number of ad formats are designed specifically for these media – mobile video ad formats, desktop ones, and even on
Digiday
NOVEMBER 1, 2023
It’s rather poetic to see the phrase “to thine own self be true” suspended above every speaker at an ad tech and mar tech event, where founders are confronted with the harsh reality of their deal-making prospects in the current climate. The annual MadTechMoney event in London from investment firm First Party Capital is always fittingly apropos. During the event’s sessions, speakers from OMAC Investments, Wilson Sonsini, Azerion and Dentsu, to name a few, were pretty up-front about one of t
VideoWeek
NOVEMBER 1, 2023
Fragmentation in the CTV ecosystem has left ad inventory scattered across different markets, says Stuart Keith, Snr Director EMEA Supply Partnerships at Rakuten Advertising. By providing the ability to buy in a single market, Rakuten seeks to offer scale regardless of geographic area, the ability to run campaigns in context-rich environments, and to target relevant audiences.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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