Adweek
FEBRUARY 16, 2025
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this engaging conversation, Natalie shares her journey from traditional TV entertainment to becoming a global marketing leader in the ad tech space. She brings a.
Digiday
FEBRUARY 16, 2025
Improving media mix modeling (MMM) is a top priority for U.S. marketers, according to a 2024 eMarketer study , with 61% claiming theyre working on making MMM “better and/or faster.” Doubtless, many hope to seize the benefits of AI, with some of the ad industry’s largest names like Amazon, Google and Meta backing open-source marketing mix model (MMM) projects to help further adoption.
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Seth Godin
FEBRUARY 16, 2025
Doing what? When we choose which job to apply for, what career to commit to, which business to start, it might be worth a moment (or a few moments) to get at the heart of what a day well spent produces. What’s it for? Here are a few to get you started: Doing good Doing well Participating Teaching Leading Showing your skill Staying consistent Solving problems Finding security Finding status Filling your day Pleasing your boss Thriving Maximizing profit Surviving Building an asset Changing t
Digiday
FEBRUARY 16, 2025
Rockstar Games is gearing up to make Grand Theft Auto VI the next big metaverse platform. When Rockstar releases GTA 6 later this year, it wont just be the biggest video game launch of the decade the launch will represent GTAs attempt to transform from a popular game series into a bona fide creator platform. Rockstar Games has been in discussions with top Roblox and Fortnite creators, as well as dedicated GTA content creators, about the potential to create custom experiences inside the upcoming
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Rob Campbell
FEBRUARY 16, 2025
I was in Singapore recently, when I passed this shop … Now I’ve written a lot about naming protocols and systems in the past – and while some have proven to be very smart , far more have been unmitigated bollocks. And while I appreciate Kaboom doesn’t seem too bad a name, I should point out this was at Singapore Airport and so in terms of associations … giving your shop a name that references the sound a bomb makes – just as you are about to board your plane &
Digiday
FEBRUARY 16, 2025
Less than two full months into 2025 and with something like four to six months before its acquisition by Omnicom is consummated (if its consummated) Interpublic Group is experiencing challenges on an almost-unprecedented level. But the payoff in the end could be worth the trouble, since a merged company would easily be the biggest purveyor of principal media, which regardless of ones opinions on the ethics of the practice, can make a holding company a lot of money.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
FEBRUARY 16, 2025
The big news of the week was Elon vs. Sam Altman, but in adland, our collective (AI-withered) attention was focused on other things. The ad tech world tries to weather another brand safety storm Every Adalytics report sparks debate around whether ad tech vendors and brand safety partners are properly managing advertiser dollars. But the latest? It hit a nerve.
Exchange Wire
FEBRUARY 16, 2025
News in brief: OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI OOH Revenue Grows 7.7% Out of home (OOH) revenue for 2024 saw growth of 7.7% year-on-year, achieving its highest ever [.] The post OOH Revenue Grows 7.7%; Apple and Google Restore TikTok to US App Stores; UK Gov Partners with Anthropic AI appeared first on ExchangeWire.com.
Digiday
FEBRUARY 16, 2025
This article was first published by Digiday sibling WorkLife Corporate America is undergoing a seismic shift in its approach to diversity, equity and inclusion (DEI). Following recent Supreme Court decisions on affirmative action, mounting political pressure and a series of headline-making controversies , many organizations are scaling back or eliminating their diversity initiatives entirely.
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