Adweek
APRIL 10, 2024
A delicious smell can inspire cravings and lure passersby into a restaurant. McDonald's put that power to the test by deploying a series of billboards diffusing the scent of its bestselling french fries. Amsterdam-based agency TBWANeboko collaborated with Raul&Rigel, a production company specializing in fabricating unusual billboards, to produce a series of unbranded, blank red.
Seth Godin
APRIL 10, 2024
Over the next few days, I’m going to feature a new project we launched today. A small and mighty team has been working on this for a year. I want to share the highlights along with some of the critical design choices we made along the way Each year, charities in the US raise about a billion dollars a day from individuals. That money goes to great use–for the arts, for healthcare, for education, for countless projects that benefit our communities.
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Adweek
APRIL 10, 2024
The role of the social media manager is not a quiet one. New platforms, changing behaviors and fast-moving cultural trends make it a tumultuous landscape. At ADWEEK's Social Media Week event, experts discussed the future of Instagram, the use of X and brands' involvement with community-driven platforms. Brand strategist and culture writer Peyton Dix; author.
Martech
APRIL 10, 2024
Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business. So here, in alphabetical order, are MarTech’s CRM experts to follow.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 10, 2024
No one appreciates an influencer more than I do. I've been a believer in real people sharing their points of view and building platforms long before Instagram existed--I touted the power of message forums, bloggers and YouTube haul videos (remember those?) back in the early days of social media. In 2010, I co-founded the first.
Martech
APRIL 10, 2024
The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. But those days are over. Today’s consumers are digital detectives with a wealth of information at their fingertips.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 10, 2024
Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content in bulk isn’t what marketers should be using AI for, said Anda Gansca, CEO and founder of Knotch, a platform that helps brands analyze their content based on performance tied to specific business objectives, usually […] The post Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI appeared first on AdExchanger.
Adweek
APRIL 10, 2024
When Sponsorship Research International polled 7,000 consumers in 1995 to see how well they recognized brand logos, it found that the McDonald's logo trounced the Christian cross: 88% of consumers identified the golden arches, compared to 54% who could identify the religious symbol. In today's attention economy, the potency of logos is crucial, especially for.
Martech
APRIL 10, 2024
Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. The move responds to consumer interest in AI for commerce, with Emarsys’ own data showing 64% of consumers believe AI has improved their commerce experiences.
Adweek
APRIL 10, 2024
"Some brands are blocking your website." A publisher received this news in February from one of its supply-side platforms, but neither the publisher nor the SSP knew why. After some digging, the block came from an adtech tool from DoubleVerify to help brands block made-for-advertising websites (MFA), a vogueish industry catch-all term for websites designed.
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Ad Monsters
APRIL 10, 2024
The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step.
Adweek
APRIL 10, 2024
Younger consumers put a lot of stock in the opinions of their favorite influencers. That's become increasingly evident in the era of social commerce, with 73% of Gen Z consumers and 68% of millennials saying they look to creators to inform their purchase decisions, according to a study by Northwestern University and commissioned by LTK.
AdExchanger
APRIL 10, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broker A Peace Data broker Adstra is suing IPG-owned businesses Acxiom and Kinesso for allegedly stealing trade secrets and sharing its data between them while launching a competitive product, Digiday reports. Adstra was originally founded as the American List Counsel way back in […] The post Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?
Adweek
APRIL 10, 2024
More than 50 million Americans have chronic sleep disorders, according to the Centers for Disease Control and Prevention, while as many as 84 million adults routinely miss out on the recommended amount of shut-eye. But the folks who star in the new Mattress Firm campaign are not among that crowd. In fact, they sleep like.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
APRIL 10, 2024
As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. Streaming’s rise is drastically changing TV consumption, and cable companies are pivoting to join the revolution. But even the streaming era is birthing many new CTV challenges, and consumer concern over subscription cost is a major factor.
Adweek
APRIL 10, 2024
Bravoholics, you might want to sit down. Top line NBCUniversal confirmed today that BravoCon is out for 2024, with the event not returning until 2025. Instead of the annual fan convention, NBCU will host a series of Watch Party by Bravo events this year.
Seth Godin
APRIL 10, 2024
The defenders of the status quo often demand certainty when facing decisions about the future. It sets up the conditions for doing nothing, because certainty never happens until the future arrives. It’s much more useful to look at probabilities. Flipping a fair coin has a 50% chance of coming up heads. That’s a risky bet. On the other hand, there’s more than a 95% chance that the sea levels in Miami will be significantly higher in ten years.
Digiday
APRIL 10, 2024
As generative AI continues to evolve, marketers are faced with a choice: Does using the technology in marketing and advertising make sense for their brands? And if it does, then how do they go about doing so? Using AI in that way doesn’t make sense for all marketers, of course, which is why it’s not surprising to see Dove come out this week with a statement that the beauty brand, known for its now 20-year-old Real Beauty campaign, does not plan on using the tech in its advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 10, 2024
In Brazil, AlmapBBDO and PepsiCo’s Lay’s used AI to make sports journalist Elaine Trevisan sound like a man when she was commentating on a football match. As a result, she got a lot more respect on social media, and no comments suggesting she go back to the kitchen etc. No surprises there, but it’s always … The post AI experiment exposes sexism in football for Lay’s first appeared on More About Advertising.
Digiday
APRIL 10, 2024
Two entities within Madison Avenue giant Interpublic Group have been named defendants in a court case in which plaintiff Adstra alleges that Kinesso and Acxiom conspired to develop a competing identity-resolution product unfairly. The dispute centers around Acxiom and Kinesso’s alleged misconduct regarding a data licensing agreement and the misappropriation of Adstra’s trade secrets for unfair competition, citing multiple complaints over data licensing, including the unilateral alteration of agr
Martech
APRIL 10, 2024
YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.
Digiday
APRIL 10, 2024
Incremental authentication Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. But with authenticated users representing a minority of the traffic, publishers are under pressure to persuade more of their site visitors to submit their emails, which can be appended to third-party cookie-replacing deterministic IDs like The Trade Desk’s Unified ID 2.0 and LiveRamp’s RampID.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
APRIL 10, 2024
The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app or visit your favorite website and face a sign-up wall that didn’t exist before. Targeted advertising is under threat. The death of cookies on Chrome, and their Android equivalent – mobile advertising IDs – is inevitable, and […] The post With Cookies On The Way Out, Publishers Need To Pick A Path Forward Soon appeared first on AdExchanger.
Digiday
APRIL 10, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data from Digiday+ Research.
Ad Beat
APRIL 10, 2024
Tax Day wouldn’t rank too highly on most people’s lists of favorite dates. But for the tax software industry, it’s like Christmas, Easter, Valentine’s Day, and Black Friday all rolled into one. Per CivicScience , 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software , with 23 percent using a free tool and 16 percent choosing a paid platform.
Digiday
APRIL 10, 2024
The marketing industry’s efforts to showcase its environmental wares will peak as Earth Day 2024 (April 22) draws ever closer, with ad tech players eager to demonstrate their efforts to minimize the sector’s carbon footprint. Ahead of this, Brian O’Kelley’s Scope3 unveiled GMP+, the latest iteration of its Green Media Product offering.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 10, 2024
Will Marmite ever be one of the big global brands consumer goods giant Unilever wants to keep? Mega-ice cream brands Magnum and Ben and Jerry’s are currently under the hammer (Unilever has belatedly realised they’re seasonal, so a bit of a nuisance) so what hope is there for a condiment Brits either “love or hate?” … The post Marmite sneaks in to NYC with WhatsApp smuggling ring first appeared on More About Advertising.
Digiday
APRIL 10, 2024
Integrated agency CG Life on Tuesday acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space. The combination doubles CG Life’s size, now totaling 150 employees together, and will allow the agencies to strengthen their focus on commercial life science brands and digital omnichannel strategies.
IAB Tech Lab
APRIL 10, 2024
The IAB Tech Lab’s Supply Chain API has been a cornerstone for subscribers seeking accurate and up-to-date Ads.txt and App-ads.txt data for millions of domains, mobile apps, and CTV environments. In response to customer and member feedback, we are introducing the Supply Chain Plus API. The new service tier comes […] The post Enhancing Transparency and Combatting Ad Fraud: Upgrade to Supply Chain <strong>Plus</strong> API appeared first on.
Rob Campbell
APRIL 10, 2024
Years ago I wrote a post about how Borat was deeply prejudiced and yet – because it was done for humour – it was totally fine to use the worst stereotypes to define and express a culture, heritage or community. Now of course that’s something comedians have hung onto for years. The ability to leave no subject on the table. To let humour challenge myopic beliefs and attitudes.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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