Adweek
MAY 29, 2024
The lifestyle and beauty publisher Coveteur is shuttering, according to two people present on the Wednesday Zoom call where this was announced. As part of the closure, the company is eliminating roughly 17 roles--a dozen editorial and five staff. Six members of the editorial team will stay on until June 15, while the rest of.
Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
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Adweek
MAY 29, 2024
The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet. The DSP has recently positioned itself as.
Seth Godin
MAY 29, 2024
Massive leaps in utility and quality are extraordinary events. Going from ver 2.0 to 3.0 is a step change. But that is almost never what improvement looks like. Instead, the persistent commitment to slightly better on a regular schedule inexorably makes a difference over time.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 29, 2024
Meta is preparing for a shareholder showdown at its annual investor meeting today over the growing threats of generative artificial intelligence. The tech giant's shareholders are pushing it to share an annual report of the costs associated with gen AI--including financial, reputational, legal and regulatory--plus how it will protect people from misinformation and measure that.
The Ad Tech Blog
MAY 29, 2024
Overview of AI-Driven Threat Intelligence What is AI-Driven Threat Intelligence? AI-driven threat intelligence refers to the use of artificial intelligence (AI) to analyze and predict security threats in real-time, particularly in complex networks like those found in Industrial IoT (IIoT). This technology leverages machine learning algorithms and big data analytics to detect anomalies and potential threats, enhancing the security posture of industrial systems.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 29, 2024
How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc
Adweek
MAY 29, 2024
How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report from carbon intelligence firm Cedara shows. The report, released today and shared exclusively with ADWEEK, uses data from Cedara clients to map the environmental impact of digital media operations. Using methodologies from the Greenhouse Gas.
AdExchanger
MAY 29, 2024
Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving online ad metrics. Which are, for the most part, relics of a bygone age. Take last-touch attribution or when a passing glance at half an ad gets rubber-stamped as viewable. And don’t get me started […] The post Forget ROAS?
Adweek
MAY 29, 2024
Adcolor, the trade organization that celebrates and promotes creative industry diversity, will host its 2024 conference and awards from Nov. 14 through Nov. 16 in Los Angeles. This year, the event's theme is "Off Mute," which refers to Adcolor's broader goal to encourage industry employees to speak out and take action to defend racial equity.
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Ad Monsters
MAY 29, 2024
As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can redefine engagement and monetization.
Adweek
MAY 29, 2024
We Are Rosie, an advertising and creative services agency that offers brands flexible staffing, is launching a new service offering coined "Run by Rosie." The new offering allocates more responsibility to the We Are Rosie team and eschews a retainer payment model in favor of project-based scoping. Since the agency launched in 2018, We Are.
AdExchanger
MAY 29, 2024
Laptop fans can rest a little easier. Some of the most notorious made-for-advertising websites on the internet are now no more. These sites had been operated for years by Content IQ, a so-called (and self-described) “digital-first media company” that also offered highly questionable monetization services. Citing findings from ad tech metadata startup Sincera, AdExchanger recently […] The post Perion Shutters Content IQ, Its Made-For-Advertising Division appeared first on AdExchanger.
Adweek
MAY 29, 2024
Generative AI startup Pactto wants to change how companies provide detailed feedback on creative work by integrating videos and images into the process. With a valuation of $6 million, this 8-person startup is raising $500,000 in pre-seed funding with angel investors from Adobe, Meta, Target, Netflix, and Pixar. (Read the full pitch deck below). Pactto's.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MAY 29, 2024
Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1.
Adweek
MAY 29, 2024
Advertisers, are you still watching? Netflix recently released the second installment of its What We Watched Report, which represents 99% of viewership from July to December 2023. The biannual report includes some new data of interest to advertisers and marketers. "Netflix expanding what they publicly report about what's viewed on their platform could be seen.
Oko
MAY 29, 2024
The delay in cookie deprecation affects everything — even the things it doesn’t affect. In this blog post, we explain what that means. Some things in this world are inevitable: things like death, taxes, and Google delaying the deprecation of third-party cookies for another year. In some areas of adtech, this will have large, rippling […] The post Cookie Deprecation Is Delayed Again — Getting Ready, Staying Ready appeared first on OKO Digital.
Adweek
MAY 29, 2024
Despite plenty of people voicing their concerns over Apple's recent ad--where a hydraulic press crushes books, cameras, paint cans and a piano, sparking fears about tech replacing human creativity--not everyone feels the advent of gen AI means the end of human imagination and inventiveness. A recent poll found that 42% of ADWEEK readers believe gen.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
MAY 29, 2024
Invibes Advertising (Invibes) an international technology company specialising in digital advertising innovation, embraces the cookieless future with its innovative Invibes Handshake API to complement its hashed email solution. Although Google has once again deferred the phase-out of third-party cookies in Chrome, [.] The post Invibes Leads the Way in Cookieless Targeting Alternatives appeared first on ExchangeWire.com.
Adweek
MAY 29, 2024
The digital media company TMB, formerly Trusted Media Brands, is on pace to generate nearly $200 million in revenue in its most recent fiscal year, which ends in June, according to chief executive Bonnie Kintzer. Though the company isn't sharing financial specifics, the figure represents a single-digit decline in overall revenue compared to last year.
Ad Monsters
MAY 29, 2024
In the dynamic world of media and ad tech, where innovation meets necessity, Laura Manning, SVP of Measurement at Cint, stands out as a luminary who recognizes the challenges in her industry and seizes them as opportunities for growth and improvement. Over the last decade, Laura has carved a path of significant impact at Cint, becoming the Senior Vice President of Measurement.
Adweek
MAY 29, 2024
The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet. The DSP has recently positioned itself as.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MAY 29, 2024
Marketing executives at cryptocurrency exchange OKX believe they can travel in the slipstream of a resurgent Formula One and put space between their brand and the crypto sector’s dented public reputation. Prior to this weekend’s Monaco Grand Prix racing event, OKX revealed its latest bid to emphasize its association with F1 team McLaren — a one-off tribute to the late, legendary wheelman Ayrton Senna that saw the team’s cars and drivers decked out in the colors of his native Brazil.
Adweek
MAY 29, 2024
In recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its latest innovations is the introduction of Generative AI Search, a revolutionary tool that has the potential to impact publishers, advertisers and the marketing industry significantly. In this episode of Yeah, That's Probably an Ad, community.
AdPushup
MAY 29, 2024
Imagine being a small to medium publisher, where every decision counts. Choosing the right ad network? That’s at the top of the list. It’s not just about generating revenue; it’s about finding a partner that understands your needs, supports your growth, and offers competitive rates. In the world of online publishing, the ad network you [.
Adweek
MAY 29, 2024
In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, chief marketing officer of the Vegas Golden Knights hockey team. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 29, 2024
The BBC’s trailer for the Euros promises viewers “more twists, more turns” when its coverage starts on 14th June. In-house agency BBC Creative has made a film based on a football-themed pinball game conjure up the brutality and the unpredictability of the tournament, which takes place across Germany. Directed by Balázs Simon and Raman Djafari … The post Welcome to Germany.
Digiday
MAY 29, 2024
In 2024, brands and creators are jumping into Fortnite Creative with both feet, bringing with them a wave of new agencies and studios intended to facilitate the relationship between the two. Observers of the space see parallels to the early days of other creator platforms such as YouTube. It’s been just over a year since Epic Games revamped the ecosystem of Fortnite Creative, an offshoot of the popular first-person shooter game “Fortnite” that allows users to design and publish their own virtual
Exchange Wire
MAY 29, 2024
In association with Teads We met Teads’ head of CTV, Dan Black, to hear about the challenges facing advertisers looking to get into CTV, and what the major trends and opportunities in the space are. Connected TV (CTV) is emerging as a [.] The post “CTV’s main challenge is the knowledge gap.”: Teads’ Dan Black on TV’s Place in Omnichannel Advertising appeared first on ExchangeWire.com.
Digiday
MAY 29, 2024
Out of chaos comes order. At least, that’s the hope for a group of marketers who’ve been hit by one ad tech disaster after another lately. First, they cringed at Forbes selling ads on a shady site built to game ad spending. Then, they were floored by Colossus misrepresenting traded IDs. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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