Adweek
APRIL 3, 2024
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has historically used them as marketing vehicles to promote new products, campaigns or artists, said head of experiential and content production Keyana Kashfi.
Seth Godin
APRIL 3, 2024
Why is that? The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy around a hot new fad or candidate… It always feels like it will be different this time. It rarely is. If it’s going to be different, the forces involved need to be different as well.
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Adweek
APRIL 3, 2024
I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.
AdExchanger
APRIL 3, 2024
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations. The post The JIC Certifies Comscore And VideoAmp As National TV Currencies appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 3, 2024
Even if you've never been to Chicago, you've probably heard that its hot dogs are the stuff of legends. Because there are so many different ways to prepare a hot dog in the Windy City, ordering regular old ketchup is considered a faux pas. But ketchup lovers need not suffer any longer. Getting ahead of.
AdExchanger
APRIL 3, 2024
It may appear as if The California Privacy Protection Agency (CPPA) has been in hibernation mode. Other than sporadic enforcement of the California Consumer Protection Act (CCPA) led by the state’s attorney general, whose office shares enforcement powers with the CPPA, it’s been mostly quiet on the western front. Since the law came into effect […] The post The California Privacy Protection Agency Is ‘Primed And Ready’ For Enforcement appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 3, 2024
Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent. The post How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children appeared first on AdExchanger.
Adweek
APRIL 3, 2024
Fri Forjindam knew New York wasn't for her after experiencing her first blizzard. After her master's, the Columbia University theater graduate moved to sunny Los Angeles and continued to pursue her acting dreams. To pay the bills, she landed a gig as an executive assistant at Thinkwell Group, the global design and production agency behind.
Digiday
APRIL 3, 2024
After spending years developing their own esports leagues in-house, game publishers have given up the ghost in 2024, handing the reins over to third-party league operators to keep their competitive scenes alive. It’s an end of an era — and a chance for the industry to become more sustainable in the long run, if it isn’t too late. During the boom days of esports, publisher ownership of events and leagues was the industry’s dominant business model.
Adweek
APRIL 3, 2024
The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock departing, IAB's 2024 schedule largely mirrors last year's lineup. Events take place from April 29th to May 2nd in New York, with presentations showcasing the latest innovations in technology, data and ads. "If you think.
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Martech
APRIL 3, 2024
Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit.
Adweek
APRIL 3, 2024
When it comes to travel, a road trip with loved ones is an American tradition. However, it can be frustrating when rental companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That's where Turo comes in. Turo is a.
Playwire
APRIL 3, 2024
Key Points Google ad exchange, more commonly known as Google AdX, is by invitation only, but smaller publishers can get access through Google partners like Playwire. AdX generates broad demand, making it an essential monetization tool for most publishers' and content creators' revenue strategies.
AdExchanger
APRIL 3, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not It! The broadcaster-backed joint industry committee (JIC) is celebrating its certification of Comscore and VideoAmp as national TV currencies this week. But it also draws attention to the standoff between the JIC and the media and measurement companies that won’t join.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
APRIL 3, 2024
The efficiencies of generative AI Between the two ends of the publisher-AI company relationship spectrum (copyright infringement lawsuits vs. licensing deals), a fair number of publishers are exploring the capabilities of this technology to streamline their business-side operations. Last fall, BDG, BuzzFeed and Trusted Media Brands shared how they were testing AI copilots and private chatbots to make their sales organizations more efficient — and ultimately more productive.
Ad Monsters
APRIL 3, 2024
With the swift evolution of the media industry, it’s hard enough for publishers to stay afloat without a news-breaking scandal. Yet, Revolt dishes out a playbook on how a major brand safety concern should not ruin your business’s revenue, credibility, and reputation. In November, former Revolt Founder Sean “Diddy” Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him, most notably from his ex-girlfriend Cassand
Digiday
APRIL 3, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how the rapid growth of retail media networks is making it hard for marketers to decide where to spend, how agency spending on TikTok has dropped sharply in recent months, and how Amazon is hoping more marketers will hop on board with its DSP, as seen in recent data from Digiday+ Research.
Basis
APRIL 3, 2024
AI remains the pivotal topic of conversation across the world of business—from Wall Street, to board rooms, to sales pitches, to paid media. In the advertising world, AI has already been at work for over a decade, powering programmatic advertising and optimizing media buying across the open internet. Today, new developments from the realm of generative AI (GenAI) are set to revolutionize the landscape even further.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
APRIL 3, 2024
As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council. It’s part of Mod Op’s aggressive acquisition strategy over the past year, with an aim to boost its creative and tech capabilities — as well as to rebundle creative and media assets under one roof.
Exchange Wire
APRIL 3, 2024
We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [.] The post Privacy Sandbox and the Countdown to Cookieless appeared first on ExchangeWire.com.
Martech
APRIL 3, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. (She also told us she was an early MarTech subscriber.
Exchange Wire
APRIL 3, 2024
On today’s news digest: Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit Cadent, one of the largest solutions providers for converged TV advertising, has announced it [.] The post Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
APRIL 3, 2024
Delivering personalized content experiences is crucial for engaging customers and driving conversions. In this webinar, we’ll explore how to leverage the full capabilities of your Content Management System (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. Our expert panel will discuss the transformative role of AI in content strategy and how you can integrate it with your CMS for maximum impact.
Digiday
APRIL 3, 2024
Cadent’s headline-grabbing $324 million acquisition of performance marketing company AdTheorent has set ad tech circles buzzing. Is this the long-awaited thaw signaling a resurgence in mergers and acquisitions? It certainly seems so, with Walmart throwing down $2.3 billion for Vizio, Triton Digital scooping up AI brand safety startup Sounder, and LiveRamp dropping $200 million on Habu.
Rob Campbell
APRIL 3, 2024
I’m old. So I’ve heard companies talk about their ‘culture’ a billion times. And in all but 3 cases, what they actually meant was company complicity. Where the expectation was never to challenge or question. That doing that – even with the best of intentions – would result in you being labelled ‘a bad fit’ where you would then be sidelined or undermined.
Exchange Wire
APRIL 3, 2024
Content Ignite, the publisher-first advertising technology and monetisation platform, has today (April 3rd, 2024) announced the launch of Fusion Ad Stacks, a groundbreaking new feature of its Fusion platform which streamlines the complexities of ad stack management into a single, [.] The post Content Ignite Streamlines Publisher Ad Stack Management with Fusion Ad Stacks appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 3, 2024
Spring is the time of oh là là (across La Manche anyway, here it’s currently pouring with rain) and la terrasse is where you can soak up the spring sunshine and be ignored by French waiters. What’s not to like? Here it become The Terrasse in a new global campaign for Perrier from Ogilvy Paris, … The post Perrier sparkles in new global campaign from Ogilvy Paris first appeared on More About Advertising.
illumin
APRIL 3, 2024
March 18 and 19, 2024, illumin was thrilled to participate in Brand Innovator’s Evolution of Retail Summit in Las Vegas. From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts. On March 18 our very own Seraj Bharwani, Chief Strategy Officer at illumin, moderated an exciting Fireside Chat, Navigating Digital Shifts: A Brand Transformation Journey.
More About Advertising
APRIL 3, 2024
Xerox is still with us, surviving the laptop era and, presumably, now girding its loins for AI. Tech companies are mainstays of the ad market – blamed by some including WPP and S4 Capital for their current travails as they had the effrontery to cut back spending through agencies last year. They (and their agencies) … The post MAA blast from the past: Xerox’s brother Dominic first appeared on More About Advertising.
VideoWeek
APRIL 3, 2024
As more generative AI tools come to market and deliver new capabilities, there will be an element of levelling the playing field for marketers, where brands which couldn’t previously afford to make high quality video or image assets can now compete more effectively. But we’ll still see winners and losers, as some eke out competitive advantage from generative AI tools.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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