Adweek
MAY 31, 2024
A little light is shining on Google's Search black box. A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine--which has long been a mystery for search-engine-optimization experts and businesses--like what data Google collects, how it relies on links and how it views.
The Ad Tech Blog
MAY 31, 2024
Understanding Augmented Reality Advertising Key Points Increasing Investment: More brands are allocating significant portions of their marketing budgets to augmented reality advertising. Consumer Engagement: Augmented reality (AR) creates highly interactive and engaging consumer experiences, enhancing memorability and brand connection. Technology Growth: The adoption of AR technology is expected to reach 1.73 billion users globally by 2024 , indicating a rapid growth trajectory.
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Adweek
MAY 31, 2024
Citizens of earth, gather round for a bizarro bedtime story with a science-fiction flair that celebrates the Hong Kong Ballet's 45th anniversary and the debut of its first dance school. The fantastical tale starts here: "One odd day, a UFO lands and an alien enters the classroom," where the teacher starts a conversation through movement.
Martech
MAY 31, 2024
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 31, 2024
U.S. Bank has been around for 161 years, but its latest campaign is as modern as it gets, utilizing artificial intelligence to get it to market in less than four months. The campaign, "The Power of Us," is the first under chief marketing officer Michael Lacorazza, who has been in the position for seven months.
AdExchanger
MAY 31, 2024
Imagine you’re deep into streaming game five of the NBA playoffs. After enduring the same car commercial countless times, frustration sets in: “Not that truck ad again. I’m not in the market for a car, but even if I were, I’d never buy this now because they practically ruined the game for me.” Blaming the […] The post 3 Ways CTV Advertising Can Get So Much Better appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
MAY 31, 2024
PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.
More About Advertising
MAY 31, 2024
Mother’s latest work for Ikea is a campaign with a difference. Its mission is to encourage applications from a new generation of employees by inviting them to get some experience working in a virtual Ikea store on Roblox. Ten winning candidates (aged 18+) will be paid £13.50 an hour on a “fully remote and flexible” … The post Ikea pays recruits to serve virtual meatballs in Mother’s new campaign first appeared on More About Advertising.
Seth Godin
MAY 31, 2024
The first was radio and television. Humans around the world spending a significant portion of their waking hours consuming audio and video recordings of other people. The second was the internet. Five to ten hours a day interacting, in real time, with other people, many of them strangers. And the third is AI. We’re about to spend almost all of our time interacting with software that appears to have an understanding of us and the world around us.
More About Advertising
MAY 31, 2024
Holding company bosses are always quick to tell you that a big account loss “only” accounts for a (surprisingly) small account of their revenue, while dutifully trotting out the strength of their new business book in better times. EssenceMediacom X in the UK (‘X’ is the part of Mediacom handling conflicting accounts) has just reportedly … The post L’Oreal media departs WPP for Publicis first appeared on More About Advertising.
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Martech
MAY 31, 2024
For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again.
Basis
MAY 31, 2024
In today’s era of rapid technological innovation, it can be easy for marketing leaders to focus solely on building a top-notch adtech and martech stack as the ultimate way to empower their team. After all, tech is undeniably a critical and transformational piece of any marketing team’s effectiveness. But a successful marketing team takes more than tech alone.
AdExchanger
MAY 31, 2024
Programmatic used to be an all-you-can-eat cookie buffet. Now, however, programmatic is embracing quality, as curated deals take off and made-for-advertising websites shutter. We discuss these interlocking trends on this week’s podcast. First, we talk about the rise of curated deals. The loss of cookies has prompted ad tech intermediaries to bundle inventory in different […] The post The Shrinking Open Web appeared first on AdExchanger.
Exchange Wire
MAY 31, 2024
This week on The Stack: Podcasting Booms; the Latest from OpenAI; PayPal Plans Ad Network; Today's MadTech Daily Podcast With the release of Spotify’s latest Global Trends report, the streaming platform showed us that podcasting is bigger than ever. According to [.] The post The Stack: Podcasting Booms; the Latest from OpenAI appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 31, 2024
Vodafone has a new creative agency in Leo Burnett and a new brand platform (don’t we all darling?), “the nation’s network.” Slight quibble here: Vodafone is busily trying to persuade the competition authorities that it should be allowed to merge with Three so it clearly doesn’t have all the nation it wants. Anyway, Leo Burnett … The post Leo Burnett debuts for Vodafone with ‘nation’s network’ – not another one?
Ad Monsters
MAY 31, 2024
In honor of AAPI Heritage Month, we spoke with Soyeong Park, Head of Measurement Insights and Data Strategy at Sam’s Club MAP, about her life and career, tracing her journey from Seoul, Korea, to her impressive ad tech and digital media career. Soyeong Park was originally born in Seoul Korea, but a significant move to Spain brought her unique and diverse perspective.
More About Advertising
MAY 31, 2024
It’s hard to imagine a holiday that doesn’t require using your phone for navigation, translation, and finding the best spots to eat and drink, which means roaming charges can be a legitimate worry when you’re abroad. VCCP are here to reassure us that for O2 customers, there’s no extra cost if you stay within the … The post O2’s Bubl joins a family summer road trip with VCCP first appeared on More About Advertising.
Exchange Wire
MAY 31, 2024
Taboola, a global leader in powering recommendations for the open web, today (May 31st, 2024) announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors. Foundry is utilising Taboola’s suite of [.] The post Taboola Signs Exclusive Deal with Foundry appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 31, 2024
No point in resisting it any more, the Euros are almost upon us and, once again, a great nation anticipates ending 60 years of hurt (or whatever it is since England last won one of these major tournaments.) This time Walkers and agency VCCP have wisely rounded up former French star Thierry Henry to help … The post MAA Ad of the Week: Walkers with Henry and Beckham from VCCP first appeared on More About Advertising.
VideoWeek
MAY 31, 2024
In this week’s Week in Review: Dentsu revises its ad growth forecast, OpenAI signs new publisher deals, and PwC bows out of the media advisory business. Top Stories Dentsu Raises Ad Spend Forecast as TV Loses Share Agency group Dentsu has upped its 2024 ad spend forecast to 5 percent growth, compared with 3.3 percent in 2023. Global ad spend is projected to reach $754.4 billion, denoting improved prospects in Germany, France, UK, US and Japan.
Martech
MAY 31, 2024
For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface that it offers. This is a shame, as it means that many people haven’t yet fully grasped the amazing opportunities that these technologies bring — or the potential associated dangers.
Ad Monsters
MAY 31, 2024
AI tech is galloping ahead like a runaway horse, with innovation racing rampant and regulations struggling to catch up. The latest spicy AI scandals involving Scarlett Johansson, Drake, and FKA Twigs reveal the AI frontier is still the wild wild west. What does all of this AI chaos mean for digital media, and is it time to call the sheriff to get things in check?
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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