Adweek
FEBRUARY 2, 2025
Move over, Taylor Swift. The DunKings are back for Super Bowl 59. Dunkin' announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of The DunKings--a fictional boy band, fronted by actor Ben Affleck.
More About Advertising
FEBRUARY 2, 2025
What’s the betting that Santander UK ends up working with BBH? People were surprised when BBH declined to repitch for Barclays (below) after a 20-year relationship but now owner Publicis Groupe has landed Santander’s global creative and media business, one of the biggest account moves of the year so far. At the same time Leo … The post Publicis big Santander win has ripple effect in banking sector first appeared on More About Advertising.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Exchange Wire
FEBRUARY 2, 2025
News in brief: AUS Publishers Hit Google with Lawsuits; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out 6m Saving Plan Google Faces Ad Tech Lawsuits from AUS Publishers Google is facing two class-action lawsuits from [.] The post Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out 6m Saving Plan appeared first on ExchangeWire.com.
More About Advertising
FEBRUARY 2, 2025
MAA is launching a major survey of its readership and role in the wider advertising, marketing and media community. Our core aim is to gather as much reader feedback as we can to ensure we meet and, hopefully, exceed your expectations. Please take a few moments to complete the survey. By doing so you … The post MAA Reader Survey 2025: help us to help you first appeared on More About Advertising.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
FEBRUARY 2, 2025
Coinbase has acquired a blockchain-based advertising and attribution startup. Plus, is brand safety on social media a myth? The post Everythings An Ad Network, Even Web3; The Myth Of Brand Safety appeared first on AdExchanger.
More About Advertising
FEBRUARY 2, 2025
Mother London’s new Uber Eats ad stars Javier Bardem as a villain for whom world domination starts to feel like too much hard work. So what does he do? He orders an Uber Eats and settles down to enjoy a very unlikely TV show. It’s the first in a series showing “iconic figures” embracing their … The post Javier Bardems villain finds a soft side for Uber Eats UK first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 2, 2025
The third-party cookie saga: Has any industry ever gazed at its navel with such intensity? I cant count the number of stories in AdExchangers archives on the end of third-party cookies. Weve got columns, op-eds, feature pieces, new articles, podcasts, thought leadership, comics, sponsored content, you name it. And then, after more than four years, […] The post The Latest On Chromes Cookie Choice Prompt (Its Gonna Be Global) appeared first on AdExchanger.
Seth Godin
FEBRUARY 2, 2025
Every system, every bureaucracy and every organization creates boundaries. Sooner or later, we say, “I’d love to fix this, but I’m not in charge of that.” Perhaps, though, we’ve been conditioned to say this even when it’s not true. Because being in charge means being responsible, and we may have learned that being on the hook is uncomfortable.
AdExchanger
FEBRUARY 2, 2025
Under the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role. Instead, the agency will likely stay laser-focused on enforcement actions. Expect deceptive practices, fraud, consumer redress and select privacy concerns to take center stage. While the agency has historically looked to Congress for federal […] The post What Advertisers Need To Know About The FTCs Shifting Priorities And Evolving Enforcement appeared first on AdExch
Digiday
FEBRUARY 2, 2025
Marketers are integrating creators into their Super Bowl plans not just during the Big Game but in the run-up and after this year. Last year, creators like Addison Rae and Charli DAmelio , broke into the Super Bowl by appearing in Big Game ads. This year, creators are hosting live events, rallying fans online and staying at creator-only houses to make content and attract brand deals.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Rob Campbell
FEBRUARY 2, 2025
Over the years, I’ve written a lot about collabs. The good. The bad. The ridiculous. But recently there has been one that has somehow achieved all three. AT ONCE. That’s right, the glorious, overpowering flavor of Pickled Onion Monster Munch and Heinz mayo. It’s the combination no one asked for … no one expected and no one imagined could work.
Digiday
FEBRUARY 2, 2025
In case you have been hiding under a rock for the past week, DeepSeek’s emergence (seemingly out of nowhere) has underlined the geopolitical aspect of one of the most disruptive forces in economic history. Because AI adoption is so early, they [Google, Meta, Amazon, etc.] didnt get their hooks and claws into everyone yet. Chris Vanderhook, CEO and co-founder, Viant A key question facing the $225 billion-plus U.S. digital media sector is, how will its key players respond?
Digiday
FEBRUARY 2, 2025
Consolidation may be happening at the holding company level, between Omnicoms planned purchase of IPG, and Publicis latest acquisition wave (just last week it moved to buy Australian/New Zealand agency Atomic 212). But its also happening at a level that plans to take advantage of the thousands of midsized marketers that will be overlooked by the new class of media agency behemoths.
Digiday
FEBRUARY 2, 2025
Targets decision to retool its diversity, equity and inclusion measures has sparked backlash as activists are now calling for a nationwide boycott of the retailer. In response, Black-owned brands that the store carried or carries are asking consumers to reconsider, pointing out that the dismantling of DE&I measures is complicated. Target is one of several companies that have recently retooled their DE&I policies in light of mounting pressure from conservative activists and most recently,
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
FEBRUARY 2, 2025
President Donald Trump’s second presidential term from the TikTok back-and-forth, to the placement of Big Tech execs both at his inauguration and in the Oval Office has already been notable. Here’s where the ad industry stands with all of this (so far). In Big Tech engineering free speech with government support Out Big Tech defending free speech amid government pressure In FTC going after Big Techs censorship cartel Out FTC going after Big Techs surveillance capitalism Continue re
Expert insights. Personalized for you.
296 
Let's personalize your content