Adweek
NOVEMBER 21, 2024
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem. Maybe it's Ben Kingsley's starring role in its "Good to Be Bad" F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set.
Martech
NOVEMBER 21, 2024
Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots.
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Adweek
NOVEMBER 21, 2024
Rise New York & Partners, an independent creative agency, has acquired Spaces&Creatures, an experiential studio. Renamed Artlab by Rise, the acquisition expands Rise's capabilities in creative technology and artistic innovation. Space&Creatures was formerly part of FlagCX, a company that was previously owned by IPG, and the new entity will move its operations to New York.
Martech
NOVEMBER 21, 2024
For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 21, 2024
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix.
Martech
NOVEMBER 21, 2024
For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
NOVEMBER 21, 2024
Looking for the biggest holiday shopping trends for 2024? Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.
Adweek
NOVEMBER 21, 2024
Friday, Nov. 15 MSNBC triumphed over CNN among Adults 25-54 during primetime led by The ReidOut with Joy Reid as the most-watched show in that advertiser-coveted demo. But CNN still claimed bragging rights for the total day demo, seeing the most A25-54 viewers during the 5 p.m. hour of The Lead with Jake Tapper.
AdExchanger
NOVEMBER 21, 2024
CEOs and founders often say things like “one plus one equals three” when they’re talking about the value of an opportunity or some synergistic move they’ve made. In the case of Mediaocean buying Innovid to merge it with Flashtalking in a deal worth $500 million, announced on Thursday, the math is more like “one plus […] The post Inside Mediaocean’s $500 Acquisition Of Innovid, With Bill Wise And Zvika Netter appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2024
Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor. Adam Driver is narrating some of Amazon's "funniest and most iconic" five-star product reviews for the company's "5-Star.
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Rob Campbell
NOVEMBER 21, 2024
One of the things I’ve always rallied against is the view the advertising industry is in the ‘service industry’ Sure, our job is to service our clients need to grow or evolve or deepen their relationships with customers and/or society at large – but that doesn’t mean our job is simply to do whatever our clients want. In fact, what clients want is the last thing we should be doing – it should always be focused on what they need – but nothing highlights ho
Adweek
NOVEMBER 21, 2024
Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising Association of America (OAAA). The amount represents a 4.3% increase compared to the same time last year and an all-time high for the third quarter.
More About Advertising
NOVEMBER 21, 2024
Nike has paid a fitting tribute to Rafa Nadal on his retirement from tennis, featuring a V/O from founder Phil Knight, no less. There’s a kind of valedictory air to this in more ways than one: Knight, of course, is no longer CEO (replacing the founder has been no easier for Nike than it was … The post Nike’s fond retirement farewell to Rafa Nadal first appeared on More About Advertising.
Adweek
NOVEMBER 21, 2024
Ford enlisted adventure YouTuber Lexie Limitless, the youngest person to visit every country in the world, to circumnavigate the globe in an electric Ford Explorer and chronicle the journey in a Prime Video docuseries. Charge Around the Globe, created by agency Wieden+Kennedy London, marks Ford's entry into the growing crowd of brands using entertainment as.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
NOVEMBER 21, 2024
IKEA and agency Mother have won the Grand Effie at the 2024 Effie Awards UK for most effective marketing campaign. Its long-running ‘the wonderful everyday’ campaign also won a gold. Other golds went to McCain (which also won the IPA’s Ad Effectiveness competition), McDonald’s, Ford, Specsavers and Tesco Mobile. P&O Ferries, Tourism Australia, Very, Three … The post IKEA and Mother top UK Effie awards first appeared on More About Advertising.
Adweek
NOVEMBER 21, 2024
How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris's Arc de Triomphe seemingly lit up in green and pink to mark the movie's release appeared on X. Though the marketing spend for Universal Pictures' flick hasn't been disclosed publicly, its extensive range.
AdExchanger
NOVEMBER 21, 2024
Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android. The post Is Owning Content Actually A Conflict For DSPs? appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2024
Warner Bros. Discovery is looking to Max-imize its shoppable ads with new AI-powered formats. Ahead of Black Friday, Warner Bros. Discovery Advertising Sales is announcing two new ad solutions for shoppable, including Moments and Shop with Max, which work in unison to create a more seamless ad experience. According to the company, the new formats.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 21, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post “So, You Got Pardoned This Year, Too?” appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2024
WNBC anchor Chuck Scarborough has "announced his intention to 'relinquish the anchor chair' after more than a half-century at NBC 4 New York. Scarborough will conclude his record-setting run as the New York City DMA's longest-serving local television news anchor on Thursday, December 12 at 6 PM. Calling his plans "retirement with an asterisk," Scarborough.
Exchange Wire
NOVEMBER 21, 2024
Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, detailing the impact so far of this unique product, a year on from launch. In the face [.] The post A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss appeared first on ExchangeWire.com.
Adweek
NOVEMBER 21, 2024
Separating Google from its popular browser Chrome--it should go without saying--will have repercussions on the ad industry. The Department of Justice requested a federal judge order Google to sell off Chrome, following the antitrust trial where the judge ruled that Google violated antitrust laws by maintaining an illegal monopoly with its search engine.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
NOVEMBER 21, 2024
The US DoJ has published its proposed remedies after Google was found guilty of monopolistic practices. What does it mean for the media and ad tech industries? Mat Broughton takes a look. Following the US Department of Justice (DoJ) ruling that [.] The post Google vs DoJ: What’s the Impact of the Proposed Action? appeared first on ExchangeWire.com.
Adweek
NOVEMBER 21, 2024
Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer. In a memo obtained by ADWEEK, Geico CEO Todd Combs lauded Damon for leading Geico's marketing organization through big changes. "Damon will be with us until January and the search for a successor has already begun," Combs wrote.
Digiday
NOVEMBER 21, 2024
Recent headlines may lead one to think that X is dead. Last week, The Guardian joined NPR in vowing not to post on the platform anymore, citing the toxicity on Twitter 2.0 and X owner Elon Musk’s political involvement. Meanwhile, X alternative Bluesky received an influx of new users after the U.S. presidential election, with publishers like The Economist, The Week, Politico and Semafor following them there.
Adweek
NOVEMBER 21, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
NOVEMBER 21, 2024
With AI platforms like Perplexity adding new ways to shop with generative AI, there’s a growing need for AI to justify its recommendations — just like reviews from publishers and content creators. This week, Perplexity became the latest AI search platform to debut new shopping assistant tools to help people search and buy products. The platform, “Buy With Pro, ” offers product recommendations based on text-based chats along with a “Snap To Shop” visual search similar to Google Lens.
Adweek
NOVEMBER 21, 2024
Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO in two years. She's a former Pepsi marketing exec tasked with turning around Gap's sales and re-establishing the strong tie to culture that Gap had in the '90s. Much of the marketing strategy focuses on.
Digiday
NOVEMBER 21, 2024
As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage by bringing Gatorade into the world of “EA Sports FC.” When Electronic Arts ended its partnership with FIFA last year — changing the name of its long-running association football series “FIFA” to “EA Sports FC” in the process — PepsiCo was one of the new title’s founding partners.
Adweek
NOVEMBER 21, 2024
Daniel Ramirez has joined Telemundo Las Vegas (KBLR), part of Telemundo Station Group, as a multimedia journalist. He made his on-air on Monday. Ramirez joins KBLR after working for Telemundo 33 Sacramento and Telemundo 51 Fresno's Noticiero Telemundo California. He joined both Telemundo-owned stations in 2022 after working as a multi-media reporter and producer for.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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