Adweek
NOVEMBER 21, 2024
The politics and pop culture publisher The Daily Beast increased its year-over-year revenue by 81% in the third quarter--the first profitable quarter in the 16-year history of the title. The results, reported last week in the public earnings of parent company IAC, are a welcome green shoot for Joanna Coles and Ben Sherwood, the media.
Martech
NOVEMBER 21, 2024
“I am excited to introduce our next step in this journey,the Webex AI agent. This is in pilot right now, it will be available to our customers in an early calendar quarter in 2025. This AI agent brings together conversational intelligence and generative AI to deliver natural conversations with hyper-personalization.” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration.
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Adweek
NOVEMBER 21, 2024
Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor. Adam Driver is narrating some of Amazon's "funniest and most iconic" five-star product reviews for the company's "5-Star.
Martech
NOVEMBER 21, 2024
For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 21, 2024
Warner Bros. Discovery is looking to Max-imize its shoppable ads with new AI-powered formats. Ahead of Black Friday, Warner Bros. Discovery Advertising Sales is announcing two new ad solutions for shoppable, including Moments and Shop with Max, which work in unison to create a more seamless ad experience. According to the company, the new formats.
Exchange Wire
NOVEMBER 21, 2024
The US DoJ has published its proposed remedies after Google was found guilty of monopolistic practices. What does it mean for the media and ad tech industries? Mat Broughton takes a look. Following the US Department of Justice (DoJ) ruling that [.] The post Google vs DoJ: What’s the Impact of the Proposed Action? appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 21, 2024
Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots.
Adweek
NOVEMBER 21, 2024
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix.
AdExchanger
NOVEMBER 21, 2024
CEOs and founders often say things like “one plus one equals three” when they’re talking about the value of an opportunity or some synergistic move they’ve made. In the case of Mediaocean buying Innovid to merge it with Flashtalking in a deal worth $500 million, announced on Thursday, the math is more like “one plus […] The post Inside Mediaocean’s $500 Acquisition Of Innovid, With Bill Wise And Zvika Netter appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2024
WNBC anchor Chuck Scarborough has "announced his intention to 'relinquish the anchor chair' after more than a half-century at NBC 4 New York. Scarborough will conclude his record-setting run as the New York City DMA's longest-serving local television news anchor on Thursday, December 12 at 6 PM. Calling his plans "retirement with an asterisk," Scarborough.
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AdExchanger
NOVEMBER 21, 2024
Forget cookieless. Now it’s time for ID-less solutions. No doubt you’ve heard someone drop that buzzword in a conversation recently. But what is an ID-less solution, exactly? As with many ad tech terms, the lack of a standard definition for ID-less solutions has created general confusion, said Shailley Singh, executive VP of product and chief […] The post IAB Tech Lab Has New Guidance On ‘ID-Less’ Solutions And It Wants Your Feedback appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2024
Separating Google from its popular browser Chrome--it should go without saying--will have repercussions on the ad industry. The Department of Justice requested a federal judge order Google to sell off Chrome, following the antitrust trial where the judge ruled that Google violated antitrust laws by maintaining an illegal monopoly with its search engine.
AdExchanger
NOVEMBER 21, 2024
Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android. The post Is Owning Content Actually A Conflict For DSPs? appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 21, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bluesky Thinking The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump on the bandwagon, Adweek reports. Despite serving as a respite for waves of X-weary users after Elon Musk’s acquisition of […] The post Brands Aren’t Ready For Bluesky; Air Travel Got Data-Driven – And Terrible appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2024
Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief customer and marketing officer. Vestal joins the Felix owner from Geico, where he was vp, of growth and journey marketing for nearly two years.
Seth Godin
NOVEMBER 21, 2024
Emotions are often tied to events and events feel absolute. But events are rarely absolute. They’re almost always relative. How does this compare to what I was expecting? How does it compare to what others like me are experiencing? How does it compare to yesterday? When we change the comparison, the event itself is changed as well. It’s often difficult to find the relative, but that doesn’t mean it isn’t there.
Adweek
NOVEMBER 21, 2024
Rise New York & Partners, an independent creative agency, has acquired Spaces&Creatures, an experiential studio. Renamed Artlab by Rise, the acquisition expands Rise's capabilities in creative technology and artistic innovation. Space&Creatures was formerly part of FlagCX, a company that was previously owned by IPG, and the new entity will move its operations to New York.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
NOVEMBER 21, 2024
Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, detailing the impact so far of this unique product, a year on from launch. In the face [.] The post A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss appeared first on ExchangeWire.com.
Adweek
NOVEMBER 21, 2024
Daniel Ramirez has joined Telemundo Las Vegas (KBLR), part of Telemundo Station Group, as a multimedia journalist. He made his on-air on Monday. Ramirez joins KBLR after working for Telemundo 33 Sacramento and Telemundo 51 Fresno's Noticiero Telemundo California. He joined both Telemundo-owned stations in 2022 after working as a multi-media reporter and producer for.
Martech
NOVEMBER 21, 2024
Cyber Week alone will see some $311 billion in spending worldwide, $75 billion in the U.S. and account for almost a quarter of holiday purchases. What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion. Global online sales dipped slightly YoY in October, but rose 8% in the first week of November, indicating that activity is picking up for the holidays.
Adweek
NOVEMBER 21, 2024
For years--especially in the last four--we've watched brands expand marketing efforts holistically and prioritize voices of color through organic and paid media placements. However, a continuously overlooked medium for major brands and advertisers is Black culture-focused tentpole events.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
NOVEMBER 21, 2024
Media isn’t a magazine or a website. It’s a system. We can learn to see the system and contribute to it with leverage. There are three elements to consider in a media system that’s worth a professional creator’s time: A business model. There are magical cultural effects that happen when volunteers produce content that is embraced by others.
Adweek
NOVEMBER 21, 2024
Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO in two years. She's a former Pepsi marketing exec tasked with turning around Gap's sales and re-establishing the strong tie to culture that Gap had in the '90s. Much of the marketing strategy focuses on.
Martech
NOVEMBER 21, 2024
Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. However, successful AI integration requires more than just buying the latest tools. It’s about assessing whether your business is prepared to transparently support, implement and sustain AI initiatives. This readiness checklist will guide you through the crucial areas to evaluate — ensuring your AI journey begins on solid ground. 1.
Adweek
NOVEMBER 21, 2024
Friday, Nov. 15 MSNBC triumphed over CNN among Adults 25-54 during primetime led by The ReidOut with Joy Reid as the most-watched show in that advertiser-coveted demo. But CNN still claimed bragging rights for the total day demo, seeing the most A25-54 viewers during the 5 p.m. hour of The Lead with Jake Tapper.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
NOVEMBER 21, 2024
Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. Mediaocean says the combined organisation “will provide a broad array of complementary offerings, including ad delivery, creative personalization, measurement, and optimisation across channels, including digital, social, CTV, and l
Adweek
NOVEMBER 21, 2024
WWAY anchor Donna Gregory died on Tuesday after a battle with Stage 4 lung cancer. Gregory was diagnosed in early April. "Donna confronted her illness with grace and determination, undergoing immunotherapy and chemotherapy while remaining a beacon of hope and inspiration," the Wilmington, N.C. ABC and CBS station wrote on its website. "Her death leaves.
AdExchanger
NOVEMBER 21, 2024
When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly. The post Addressable TV’s Slice Of The Advertising Pie Keeps Growing appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2024
Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer. In a memo obtained by ADWEEK, Geico CEO Todd Combs lauded Damon for leading Geico's marketing organization through big changes. "Damon will be with us until January and the search for a successor has already begun," Combs wrote.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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