Bhatnaturally

MAY 11, 2024

Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. There were few other notable ads (I attempt a weekly compilation as seen in the archives) including Huggies, Volkswagen and Vadilal. Savlon: your hands are not yours A good test of an audio-visual ad’s idea being crystal [.

Advertising 111

Advertising 111

Seth Godin

MAY 11, 2024

Creativity is about hope and possibility. It gives us a chance to make things better. Plenty has been written about the sad iPad ad that Apple just apologized for. It wasn’t just out of character for the story Apple tells, it was a cheap hack, taking the nihilism and helplessness that some are spreading and trying to turn it into a well-crafted commercial.

97

97

AdPulp

MAY 11, 2024

This week in advertising history, Apple apologized for making an ad that people did not like. In other news, Liquid I.V. worked with its creative agency of record, Anomaly, to develop the new brand platform, “TEAR POUR LIVE MORE,” which highlights “the magic of extraordinary hydration.” The spot benefits greatly from its soundtrack—the gospel song […] The post Flying High on Liquid I.V. appeared first on Adpulp.

Agency 61

Agency Advertising Food 61