Adweek
MAY 23, 2024
Netflix will stop using Microsoft's adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix's tech, the.
Seth Godin
MAY 23, 2024
Arguments about taste are more common than ever before. The long tail makes it easy to find what you like, and to talk about what you don’t. There’s no accounting for taste, and that’s a good thing. Because taste is useful. Flopping the toilet paper under or over the roll, Beatles vs. Stones, Chevy vs. Ford… the interactions and tribal identity that result from these discussions satisfies our need to be seen, to have agency and to be part of something.
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Adweek
MAY 23, 2024
The sports media company Minute Media, owner of The Players Tribune, FanNation and 90min, is making several changes to its portfolio designed to streamline its assets and rebuild the Sports Illustrated brand, after acquiring its licensing rights in March. On Thursday, Minute Media announced it is rebranding FanNation to On SI. It has also folded.
Martech
MAY 23, 2024
Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. The announcements came at the company’s first international Canva Create event, held in Los Angeles. The tools are part of a dedicated effort to serve teams across large organizations, helping them produce visual assets and simplifying creative work.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 23, 2024
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned.
AdExchanger
MAY 23, 2024
If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to make friends with the IT guys. Because without buy-in and support from the internal tech team – whose job it’ll be to handle most of the technical development of any mar tech or data warehouse deployment […] The post Ally Financial On Why Marketing And IT Need To Be BFFs appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 23, 2024
Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.
Adweek
MAY 23, 2024
Apple, which recently came under fire for an ad that many interpreted as a visual metaphor for destroying creativity, won a D&AD Black Pencil for its mixed reality headset operating system--one of the highest accolades in the creative industries. The tech giant took home the prestigious prize at the D&AD Awards in London on Wednesday.
Martech
MAY 23, 2024
This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration.
Adweek
MAY 23, 2024
We've grown accustomed to accepting wildly overdesigned and unnecessary packaging because brands want their products to stand out on the shelf--and, perhaps inspired by politics, because the one who shouts the loudest gets the most attention. In reality, consumers have shifted their decision-making criteria about product purchases to include more than efficacy and cost.
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Martech
MAY 23, 2024
Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of genius at the start of each campaign is not a strategy. The insight data provides about audiences can be the spark that kindles the flame of creativity. Data really matters. The best marketing teams use data effectively to improve their campaigns, but it’s not easy.
Adweek
MAY 23, 2024
The advertising industry's top award recognizing marketing effectiveness revealed its winners tonight. The Effie Awards U.S. handed out its Grand Effie to Tubi, while recognizing an array of companies including Molson Coors, McDonald's, McCann Worldgroup and Mischief @ No Fixed Address for their effective work over the past year. Tubi scored the Grand Effie for.
AdExchanger
MAY 23, 2024
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham's Laura Martin. The post Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin appeared first on AdExchanger.
Adweek
MAY 23, 2024
Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight from on-fire agency Mischief regarding how to get a great idea across the finish line. No matter what, hold on to the core idea you agreed to with the client and guard it with.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
MAY 23, 2024
Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. Ed Leahy, Head of Sales, PCH Media explores how leveraging first-party data, engaging in data collaboration, and prioritizing consumer privacy can position agencies for success. After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans.
Adweek
MAY 23, 2024
As sports marketing spreads across platforms and fandoms, it's become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in advertising for 26 years and has watched sports fans' online experience evolve. From fans reading whatever publishers.
AdExchanger
MAY 23, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Sorry, Not Sorry! appeared first on AdExchanger.
Adweek
MAY 23, 2024
Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with the hopes of securing their ad budgets for the upcoming season's schedule. There are CEOs, A-listers, and the hope that their offerings are worthy of brands' time and media investment. But it's become more than.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 23, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […] The post Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back appeared first on AdExchanger.
Adweek
MAY 23, 2024
In this episode of The Speed of Culture podcast, host Matt Britton welcomes Jill Cress, chief marketing and experience officer at H&R Block, to discuss the tax preparer's strategic pivot toward digital and mobile experiences, the impact of AI on consumer financial interactions, and insights into career longevity in the rapidly evolving tech landscape.
AdExchanger
MAY 23, 2024
While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, RampID and Yahoo’s ConnectID. The post Alternative IDs Hold Promise, But Lack Scale appeared first on AdExchanger.
Adweek
MAY 23, 2024
Snapchat is shifting how advertisers buy ads on the platform, emphasizing immediate purchases that aim to deliver higher returns for brands. Over the past six to nine months, the company has upgraded its lower funnel ad products and is venturing into political advertising, Snapchat revealed this week. As part of its changes, Snapchat has redesigned.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MAY 23, 2024
At least two digital media companies are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement. This comes at a time when walled gardens like Facebook and X are becoming less reliable for driving readers to publishers’ sites. The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time.
Exchange Wire
MAY 23, 2024
Audigent Founder and CEO Drew Stein takes a look at why big tech’s sudden privacy-first attitude is not in the interests of consumers - it’s about forcing advertisers and publishers to play ball The internet is changing in 2024. Although the [.] The post Ad Tech Is Not Big Tech appeared first on ExchangeWire.com.
Digiday
MAY 23, 2024
While TikTok’s uncertainty in the U.S. continues, its platform competitors are already making moves to steal its ad dollars. That is, Snapchat, Meta, Pinterest and Google are pitching to be part of advertisers’ TikTok contingency planning. And why wouldn’t they? They are all competing for the same growing pot of digital ad dollars after all. Some are blatantly making the case; others are just using implied messaging.
Basis
MAY 23, 2024
If you ever find yourself questioning the power of a well-defined brand identity, just look at companies like Coca-Cola and Nike. These giants are known not only for their products but also for the emotions and stories associated with their unique brand identities: Coca-Cola is not simply a beverage but also a symbol of joy and unity; Nike’s ubiquitous “Just Do It” slogan is a celebration of determination and resilience.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MAY 23, 2024
As Google expands its new “AI Overview” feature, publishers are wondering to what degree AI-generated search results will negatively impact referral traffic. And while it’s too soon to tell the extent of the damage, some companies are hoping for more transparency from the search giant. Following AI Overview’s rollout last week, some think the impact could be even worse than feared.
Exchange Wire
MAY 23, 2024
Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (May 23rd, 2024) a new strategic partnership with Linqia, the premier influencer marketing partner for the world’s leading brands, [.] The post Clinch Partners with Linqia on First-to-Market Omnichannel Creator Content Experience for Brands appeared first on ExchangeWire.com.
Digiday
MAY 23, 2024
Amid rising consumer demand for secondhand fashion, the e-commerce platforms that helped create the online thrifting economy are working to tempt specific audience cohorts in the hope of coming out on top. eBay launched a pincer movement aimed at British sellers last month, cutting fees for selling clothes on the platform to zero in a bid to out-compete rivals such as Vinted and Depop, while appealing to vendors with a new brand campaign.
Exchange Wire
MAY 23, 2024
On today’s news digest: Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta Soon, Google plans to start testing Search and Shopping ads in its new feature [.] The post Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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