Adweek
JUNE 19, 2024
Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of their ads based on real-time insights, making them more relevant. And early tests show that it's driving results. "There are 205 million logged-in users that.
Seth Godin
JUNE 19, 2024
The thunderstorm doesn’t know we exist. Rain dances and wishes are ineffective at bringing or preventing a storm, because it isn’t caused by our actions. Metaphorical weather is tempting to mistake as a response. When someone cuts us off in traffic or doesn’t engage with us the way we might hope for, it’s easy to take it personally.
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Adweek
JUNE 19, 2024
Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology officer of X (formerly Twitter) is at the Cannes Lions Festival this week on a mission to win back advertisers after many fled the.
AdExchanger
JUNE 19, 2024
United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […] The post United’s New Ad Network Has Programmatic On Its Flight Plan appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 19, 2024
CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help brands explore new opportunities for growth. Scaled data sets from customer loyalty programs can help brands find out more about their consumers' behaviors, getting under their skin and targeting them better than ever. ADWEEK editor.
AdExchanger
JUNE 19, 2024
Another Cannes Lions is almost behind us. The senior advertising execs who convened on La Croisette confidently shared their visions for the future of transparency, AI, attention, identity, privacy and curated marketplaces. I have been writing about these topics for AdExchanger for years and have sometimes been considered naïve and utopian for pushing for change […] The post The Cannes Lions Roared As Usual, But The Ad Industry Needs More Than Talk appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 19, 2024
Verve strikes again. This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped up Jun Group, a mobile video and gaming ad business, for $185 million, the companies announced on Tuesday. It was a fortuitous deal for Verve. Advantage Solutions, the commerce tech company that owned Jun Group, […] The post Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million appeared first on AdExchanger.
Adweek
JUNE 19, 2024
Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a wider.
AdExchanger
JUNE 19, 2024
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been […] The post SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price appeared first on AdExchanger.
Adweek
JUNE 19, 2024
CANNES, France--Artificial intelligence may continue to be one of the hottest topics at Cannes Lions and beyond, but an ADWEEK House session on Tuesday veered in a different, more sentient direction. And the CEO of Time magazine, Jessica Sibley, was there for it. "I think what I love about this conversation is we're not talking.
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Ad Monsters
JUNE 19, 2024
This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn’t stop in Cannes. Here’s a guide including everything you need to know. Generative AI is ushering in a transformational paradigm shift in business, especially in digital media and advertising. With this transition, disruption comes first, jobs change second, and then we start to see new job categories.
AdExchanger
JUNE 19, 2024
Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's risky to hyperfocus on sales and purchases at the expense of brand advertising. The post What TV Advertisers Need To Know About Outcomes appeared first on AdExchanger.
Ad Badger
JUNE 19, 2024
Want to boost sales on Amazon with better product photos? You’ll learn practical tips, essential equipment, and best practices to. Read More Top Tips for Amazon Product Photography in 2024 The post Top Tips for Amazon Product Photography in 2024 appeared first on Ad Badger.
AdExchanger
JUNE 19, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Eye For IDs Amazon launched a new ad product called Ad Relevance yesterday. It’s part of the same product suite as Amazon’s Performance+, which means the platform AI oversees campaign optimization and placements. Though, unlike Google’s Performance Max, Amazon Performance+ reports impression […] The post The Point Of Being Relevant; Japan Sets Its Oversight On Apple And Google appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JUNE 19, 2024
Sports publishers are once again expecting soccer to have a pretty significant moment in the United States over the next few years, thanks to a series of major championships and tournaments taking place stateside. And while many of these publishers have been covering the sport and selling ads against soccer content for years, sponsorships have largely been rooted in tentpole moments like the Men’s and Women’s World Cups, rather than in an evergreen or even seasonal capacity.
Exchange Wire
JUNE 19, 2024
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates more and more of the TV landscape, new opportunities keep coming [.] The post CTV: How Big is the Opportunity? appeared first on ExchangeWire.com.
Digiday
JUNE 19, 2024
As Discord heats up as a marketing channel for game publishers, the platform has undergone a rebrand in a bid to bring more brands and marketers into the fold. Discord’s brand refresh, announced on May 29 , included now using a darker shade of purple and creating a new app developer kit intended to make it easier for developers to integrate their games and apps directly into Discord.
More About Advertising
JUNE 19, 2024
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in the Gutter Bar might be forgiven for wondering what sort of festival they were at. Yesterday it was its groovy new AI-powered Production Studio (with Nvidia, now astonishingly the most valuable company in the world), … The post WPP teams with IBM and LinkedIn to target bigger B2B audiences first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
JUNE 19, 2024
Saudi Arabia has bought its way into just about every facet of gaming and esports. In 2022, Savvy Games Group, the gaming arm of Saudi Arabia’s government-controlled Public Investment Fund (PIF), announced plans to invest $38 billion to transform Saudi Arabia into a global gaming hub. Two years later, the country is well on its way to accomplishing that goal.
More About Advertising
JUNE 19, 2024
McCann London has won another Grand Prix in Direct for its Gaming winner Xbox ‘The Everyday Tactician’ while McCann Poland won the Creative Data Grand Prix for Mastercard. This was a tool to help Polish and Ukrainian businesses co-operate following an influx into Poland of Ukrainian refugees. The Creative B2B Grand Prix went Spain’s David … The post Cannes day three: two more Grand Prix for McCann first appeared on More About Advertising.
Digiday
JUNE 19, 2024
Calling on creators At the mercy of social platforms’ ever-evolving algorithms, the creator economy is just as unpredictable, making the job of content creator a tricky one. But for the seven creators featured in this year’s edition of the Digiday Podcast’s annual Creator series , it’s clear that those making a career out of content creation have been able to find the right workarounds necessary to amplify their posts and monetize their audiences effectively.
More About Advertising
JUNE 19, 2024
It’s Clean Air Day 2024, and Dentsu has teamed up with Global Action Plan to put up a giant, pollution-sucking mural on the busy Euston Road in London. The work adheres to the Japanese principle of Sanpo Yoshi, where outcomes benefit business, people and society. The mural has a special paint which reduces nitrous oxide … The post This campaign sucks: Dentsu and Global Action Plan’s anti-toxin mural first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JUNE 19, 2024
The easier you can make the shopping experience, the more likely someone will buy something. Omnicom, in the last of a flurry of partnerships announced at Cannes Lions this year, aims to do just that for its clients via an integration into Instacart’s new Instacart Developer Platform (IDP). Omnicom said it’s the first holding company to access an API program that uses Instacart’s online grocery platform to more directly connect creators’ lists of material needs to the retail outlets that supply
InMobi
JUNE 19, 2024
During Apple’s 2024 Worldwide Developer Conference (WWDC), we got to meet their reimagined privacy-preserving attribution framework, AdAttributionKit (AAK) which is summarized nicely in this video. This new tool is the most encouraging sign yet that Apple is committed to supporting a healthy ad ecosystem with a workable solution for privacy-safe campaign attribution, and comes with some new features worth celebrating.
Digiday
JUNE 19, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast. The audio streaming platform has spread its wings a bit, taking a swing at visual content, like music videos and lyrics to follow along with music content.
Playwire
JUNE 19, 2024
Key Points Schema is a crucial tool for helping search engines understand your content, allowing it to display it in relevant search results. Schema is also important if you want your webpage to appear with rich snippets or enriched results (which you definitely do if your goal is to drive more traffic to your website and content). While schema markup isn’t a direct ranking factor in Search Engine Optimization (SEO), it can increase organic traffic and improve engagement metrics like click-throu
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 19, 2024
To receive our daily Cannes briefing over email, please subscribe here. In all his years of coming to Cannes, ad veteran and CEO of the BrandTech Group, David Jones, has never had investor meetings. This year, that’s a whole different story. He’s got two on the books, but it could’ve been 20. “The presence is huge this year,” said Jones. Continue reading this article on digiday.com.
More About Advertising
JUNE 19, 2024
Popular England and Arsenal player Declan Rice is credited by Müller Rice for playing a key role in the brand’s 9% value growth last year. This new campaign shows him promoting Müller Rice’s Protein range, with special builds that “demonstrate” the superhuman benefits of consuming more protein. Here he is lifting a car while he … The post Müller packs in the protein and Declan Rice demonstrates the results first appeared on More About Advertising.
Digiday
JUNE 19, 2024
Nine years ago, David Jones felt like a mad scientist at the Cannes Lions Festival, unveiling You and Mr Jones — now The Brandtech Group — promising to make marketing faster, better, and cheaper. Back then, no one had a clue what he was talking about. Today? They get it. The secret sauce? Generative AI. “Everyone immediately gets what we’re doing now,” said Jones.
More About Advertising
JUNE 19, 2024
After years spent in a humourless wilderness, advertisers are re-embracing comedy. Why did it take them so long, one might wonder? Wasn’t it David Ogilvy who said if want to get your wife’s attention, show her a funny cat video. Possibly not. But humour is a marketing 101 nonetheless. While it’s a bit of a … The post Jane Austin in Cannes: marketing morphs into (new-style) funny old game first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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