Adweek
JUNE 19, 2024
Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of their ads based on real-time insights, making them more relevant. And early tests show that it's driving results. "There are 205 million logged-in users that.
AdExchanger
JUNE 19, 2024
United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […] The post United’s New Ad Network Has Programmatic On Its Flight Plan appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JUNE 19, 2024
Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology officer of X (formerly Twitter) is at the Cannes Lions Festival this week on a mission to win back advertisers after many fled the.
AdExchanger
JUNE 19, 2024
Verve strikes again. This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped up Jun Group, a mobile video and gaming ad business, for $185 million, the companies announced on Tuesday. It was a fortuitous deal for Verve. Advantage Solutions, the commerce tech company that owned Jun Group, […] The post Verve Acquires Jun Group, A Mobile Video And Gaming Network, For $185 Million appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 19, 2024
CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help brands explore new opportunities for growth. Scaled data sets from customer loyalty programs can help brands find out more about their consumers' behaviors, getting under their skin and targeting them better than ever. ADWEEK editor.
AdExchanger
JUNE 19, 2024
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been […] The post SSPs Are Taking Over The CTV Market, And Buyers Are Paying The Price appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 19, 2024
Another Cannes Lions is almost behind us. The senior advertising execs who convened on La Croisette confidently shared their visions for the future of transparency, AI, attention, identity, privacy and curated marketplaces. I have been writing about these topics for AdExchanger for years and have sometimes been considered naïve and utopian for pushing for change […] The post The Cannes Lions Roared As Usual, But The Ad Industry Needs More Than Talk appeared first on AdExchanger.
Adweek
JUNE 19, 2024
Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a wider.
Seth Godin
JUNE 19, 2024
The thunderstorm doesn’t know we exist. Rain dances and wishes are ineffective at bringing or preventing a storm, because it isn’t caused by our actions. Metaphorical weather is tempting to mistake as a response. When someone cuts us off in traffic or doesn’t engage with us the way we might hope for, it’s easy to take it personally.
Adweek
JUNE 19, 2024
CANNES, France--Artificial intelligence may continue to be one of the hottest topics at Cannes Lions and beyond, but an ADWEEK House session on Tuesday veered in a different, more sentient direction. And the CEO of Time magazine, Jessica Sibley, was there for it. "I think what I love about this conversation is we're not talking.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Ad Badger
JUNE 19, 2024
Want to boost sales on Amazon with better product photos? You’ll learn practical tips, essential equipment, and best practices to. Read More Top Tips for Amazon Product Photography in 2024 The post Top Tips for Amazon Product Photography in 2024 appeared first on Ad Badger.
AdExchanger
JUNE 19, 2024
Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it's risky to hyperfocus on sales and purchases at the expense of brand advertising. The post What TV Advertisers Need To Know About Outcomes appeared first on AdExchanger.
Ad Monsters
JUNE 19, 2024
This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn’t stop in Cannes. Here’s a guide including everything you need to know. Generative AI is ushering in a transformational paradigm shift in business, especially in digital media and advertising. With this transition, disruption comes first, jobs change second, and then we start to see new job categories.
Exchange Wire
JUNE 19, 2024
As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates more and more of the TV landscape, new opportunities keep coming [.] The post CTV: How Big is the Opportunity? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 19, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Eye For IDs Amazon launched a new ad product called Ad Relevance yesterday. It’s part of the same product suite as Amazon’s Performance+, which means the platform AI oversees campaign optimization and placements. Though, unlike Google’s Performance Max, Amazon Performance+ reports impression […] The post The Point Of Being Relevant; Japan Sets Its Oversight On Apple And Google appeared first on AdExchanger.
More About Advertising
JUNE 19, 2024
Another day, another Cannes-timed dive into AI for WPP. Anyone stumbling across the WPP beach after a hard night in the Gutter Bar might be forgiven for wondering what sort of festival they were at. Yesterday it was its groovy new AI-powered Production Studio (with Nvidia, now astonishingly the most valuable company in the world), … The post WPP teams with IBM and LinkedIn to target bigger B2B audiences first appeared on More About Advertising.
Digiday
JUNE 19, 2024
Sports publishers are once again expecting soccer to have a pretty significant moment in the United States over the next few years, thanks to a series of major championships and tournaments taking place stateside. And while many of these publishers have been covering the sport and selling ads against soccer content for years, sponsorships have largely been rooted in tentpole moments like the Men’s and Women’s World Cups, rather than in an evergreen or even seasonal capacity.
More About Advertising
JUNE 19, 2024
McCann London has won another Grand Prix in Direct for its Gaming winner Xbox ‘The Everyday Tactician’ while McCann Poland won the Creative Data Grand Prix for Mastercard. This was a tool to help Polish and Ukrainian businesses co-operate following an influx into Poland of Ukrainian refugees. The Creative B2B Grand Prix went Spain’s David … The post Cannes day three: two more Grand Prix for McCann first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JUNE 19, 2024
Calling on creators At the mercy of social platforms’ ever-evolving algorithms, the creator economy is just as unpredictable, making the job of content creator a tricky one. But for the seven creators featured in this year’s edition of the Digiday Podcast’s annual Creator series , it’s clear that those making a career out of content creation have been able to find the right workarounds necessary to amplify their posts and monetize their audiences effectively.
More About Advertising
JUNE 19, 2024
It’s Clean Air Day 2024, and Dentsu has teamed up with Global Action Plan to put up a giant, pollution-sucking mural on the busy Euston Road in London. The work adheres to the Japanese principle of Sanpo Yoshi, where outcomes benefit business, people and society. The mural has a special paint which reduces nitrous oxide … The post This campaign sucks: Dentsu and Global Action Plan’s anti-toxin mural first appeared on More About Advertising.
Digiday
JUNE 19, 2024
The easier you can make the shopping experience, the more likely someone will buy something. Omnicom, in the last of a flurry of partnerships announced at Cannes Lions this year, aims to do just that for its clients via an integration into Instacart’s new Instacart Developer Platform (IDP). Omnicom said it’s the first holding company to access an API program that uses Instacart’s online grocery platform to more directly connect creators’ lists of material needs to the retail outlets that supply
Playwire
JUNE 19, 2024
Key Points Schema is a crucial tool for helping search engines understand your content, allowing it to display it in relevant search results. Schema is also important if you want your webpage to appear with rich snippets or enriched results (which you definitely do if your goal is to drive more traffic to your website and content). While schema markup isn’t a direct ranking factor in Search Engine Optimization (SEO), it can increase organic traffic and improve engagement metrics like click-throu
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JUNE 19, 2024
As Discord heats up as a marketing channel for game publishers, the platform has undergone a rebrand in a bid to bring more brands and marketers into the fold. Discord’s brand refresh, announced on May 29 , included now using a darker shade of purple and creating a new app developer kit intended to make it easier for developers to integrate their games and apps directly into Discord.
More About Advertising
JUNE 19, 2024
Popular England and Arsenal player Declan Rice is credited by Müller Rice for playing a key role in the brand’s 9% value growth last year. This new campaign shows him promoting Müller Rice’s Protein range, with special builds that “demonstrate” the superhuman benefits of consuming more protein. Here he is lifting a car while he … The post Müller packs in the protein and Declan Rice demonstrates the results first appeared on More About Advertising.
Digiday
JUNE 19, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify We’ve made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast. The audio streaming platform has spread its wings a bit, taking a swing at visual content, like music videos and lyrics to follow along with music content.
More About Advertising
JUNE 19, 2024
After years spent in a humourless wilderness, advertisers are re-embracing comedy. Why did it take them so long, one might wonder? Wasn’t it David Ogilvy who said if want to get your wife’s attention, show her a funny cat video. Possibly not. But humour is a marketing 101 nonetheless. While it’s a bit of a … The post Jane Austin in Cannes: marketing morphs into (new-style) funny old game first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JUNE 19, 2024
Saudi Arabia has bought its way into just about every facet of gaming and esports. In 2022, Savvy Games Group, the gaming arm of Saudi Arabia’s government-controlled Public Investment Fund (PIF), announced plans to invest $38 billion to transform Saudi Arabia into a global gaming hub. Two years later, the country is well on its way to accomplishing that goal.
Exchange Wire
JUNE 19, 2024
On today’s news digest: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie With the goal of working towards a more sustainable future, Ad Net Zero has published the first [.] The post Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie appeared first on ExchangeWire.com.
Digiday
JUNE 19, 2024
To receive our daily Cannes briefing over email, please subscribe here. In all his years of coming to Cannes, ad veteran and CEO of the BrandTech Group, David Jones, has never had investor meetings. This year, that’s a whole different story. He’s got two on the books, but it could’ve been 20. “The presence is huge this year,” said Jones. Continue reading this article on digiday.com.
Rob Campbell
JUNE 19, 2024
Tesla. When they launched, they were a glimpse into the future of mobility. A way to combine technology to drive sustainability while keeping all the excitement of performance. Something that had previously been seen as impossible to create. But they did and with it … it positioned Elon Musk as a modern day genius. Edison x Einstein x Jobs. Maybe.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
312 
Let's personalize your content