Martech
AUGUST 14, 2024
Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.
Adweek
AUGUST 14, 2024
Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase advertisers' trust in the fidelity of Meta's ad systems, ADWEEK has learned. The change affects conversion campaigns, where a marketer wants someone to.
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Martech
AUGUST 14, 2024
I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for, and what we can do to help. After the call, I felt more optimistic than I had in weeks. I wasn’t just talking with someone who understands the advantages email can bring to their organization.
Adweek
AUGUST 14, 2024
There has been a surge in investments in artificial intelligence this year, leading to some venture capitalists becoming increasingly selective. In Q1 this year, the top 35 venture capital firms announced 51 AI funding rounds, up from 31 in the same period last year, according to S&P Global Market Intelligence. At the Ai4 conference in.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 14, 2024
This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. The first part is here. The Pareto Principle states that roughly 80% of outcomes come from 20% of causes. In martech terms, that means 20% of your tools drive 80% of your results. But how do you determine which tools are in that group? Here are seven strategies to do that. 1.
Adweek
AUGUST 14, 2024
It's been a strange few days for brand safety, from the initial news of Elon Musk's X lawsuit against the Global Alliance for Responsible Media to the shock that GARM would be shutting down. What's surprising is not the fact that it had happened--as a podcast advertising leader, I've seen firsthand how the org's approach.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 14, 2024
Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Niccol has served as Chipotle's CEO since 2018. Before that, he was CEO at Taco Bell--a role he took on after serving as chief marketing officer and later president of.
The Ad Tech Blog
AUGUST 14, 2024
In the rapidly evolving field of cybersecurity, e xplainable AI (artificial intelligence) techniques are becoming crucial for effective cyber threat detection. These techniques not only enhance detection capabilities but also provide transparency and trust in AI systems, which is essential for decision-makers in medium to large enterprises. Overview of Explainable AI in Cyber Threat Detection Key Points Explainable AI enhances transparency in cyber threat detection.
Adweek
AUGUST 14, 2024
Just two days after announcing his retirement from diving following his silver medal win at the 2024 Paris Olympic Games, five-time Olympic medalist Tom Daley stars in a PSA from Malibu warning about the dangers of mixing alcohol and water. The Pernod Ricard brand's "Don't Drink and Dive" campaign, by agency Wieden+Kennedy London, centers around.
AdExchanger
AUGUST 14, 2024
Every advertiser wants performance, but not every advertiser defines it the same way. “You can’t really define performance monolithically,” Fred Leach, Meta’s VP of product management, told AdExchanger. On Wednesday, Meta announced that it’s working on a series of AI-powered optimization updates to its ads system so advertisers can customize business objectives and measure incrementality. […] The post Meta Is Opening Up A Smidge More To Third-Party Attribution appeared first on AdExchanger
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Adweek
AUGUST 14, 2024
Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new creative agency AKQA. "Feels Like Ugg," launching on Thursday, reveals the brand's Fall/Winter line and builds on the brand's platform that debuted in 2022. AKQA's Los Angeles office, which opened last year under the creative.
Seth Godin
AUGUST 14, 2024
Everyone is selfish. We do things that increase our chances of survival, help us achieve our goals and give us a story we can tell ourselves about our role in the community. But short-term selfish is something we try to grow out of. Short-term selfish runs a red light because we’re in a hurry. It dumps waste into the river because it’s cheaper than disposing of it properly.
Adweek
AUGUST 14, 2024
After days of battling it out with Jimmy Fallon to earn the next hot Beats collaboration, Kim Kardashian announced on The Tonight Show on Wednesday that she came out on top, revealing the Beats x Kim headphones. Of course, it was never really a competition. Since Monday, the Apple brand has pitted Kardashian against Fallon.
AdExchanger
AUGUST 14, 2024
Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default … if they want to, that is. AdLib, a self-serve buying platform that connects to DSPs, announced a partnership on Wednesday with Jounce Media, which analyzes programmatic supply chains. The purpose is to ensure that supply purchased through AdLib’s platform is […] The post Jounce Partners With Self-Serve Buying Platform AdLib To Block MFA By Default appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 14, 2024
Infillion is looking to scale up interactive video. Today, the digital ad platform announced the launch of IDVx, a new solution that brings scalable and measurable interactive video programmatically to connected TV, desktop, and mobile. The offering--powered by Infillion's CTV engagement platform, TrueX, and the company's creative studio--is customizable for digital and video buyers with.
Exchange Wire
AUGUST 14, 2024
Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [.] The post OOH and Sport: the Perfect Match? appeared first on ExchangeWire.com.
AdExchanger
AUGUST 14, 2024
Antitrust regulators are turning their attention to mobile web browsers. Last week, the UK’s Competition and Markets Authority (CMA) announced an update to its investigation into anticompetitive practices in the mobile web browser market. (The investigation also covers the cloud gaming market as a bit of a tacked-on add-in.) In previous updates, between March and […] The post Browser Extension Developers Say Google And Apple Need CMA Oversight appeared first on AdExchanger.
Exchange Wire
AUGUST 14, 2024
In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [.] The post 1.28 Percent: How Do We Ensure Digital News Funding? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
AUGUST 14, 2024
Apple’s new Distraction Control feature could reshape digital advertising, affecting how publishers engage users and generate revenue. In this exclusive Q&A, Vegard Johnsen from eyeo explains what this means for the future of online content and advertising. In June, we had an exclusive sit-down with Vegard Johnsen, Chief Product Officer at eyeo, who predicted Apple was brewing something big with its Web Eraser feature.
AdExchanger
AUGUST 14, 2024
Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as […] The post Forget Branding Vs.
Digiday
AUGUST 14, 2024
Seventy-two hours ago, no one really knew what Causeway Solutions was. Now, it’s a hot topic in advertising circles. The spark? As is the custom these days, it came from a post by X’s official data account (@XData). Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
More About Advertising
AUGUST 14, 2024
She spent five months in prison for obstruction of justice and most recently caused a stir when she posed in a swimsuit for the cover of Sports Illustrated, but 83-year-old Martha Stewart is the definition of indefatigable. Here she is acting the part of an underappreciated intern for global freelance platform Fiverr, while looking every … The post Martha Stewart interns for Fiverr in new transatlantic campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
AUGUST 14, 2024
That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales. The post Divestment Red Sirens; Criteo May Buy Skai appeared first on AdExchanger.
Digiday
AUGUST 14, 2024
Q2 in review The recovery trend of publishers’ businesses seems to be holding as 2024 progresses. Of the five public media companies included in this earnings analysis, four reported increases in digital advertising revenue year over year, with Dow Jones, The New York Times and Gannett even seeing increases over the same quarter in 2022. This is a member-exclusive article from Digiday.
AdExchanger
AUGUST 14, 2024
It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […] The post DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet appeared first on AdExchanger.
Digiday
AUGUST 14, 2024
A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings. That’s one of the findings of a joint study between Omnicom Media Group agency PHD Worldwide and WARC, which surveyed 700 marketing and agency executives (in 10 different countries, including the U.S., U.K., Australia, China, Brazil, and others between May and June of this year ) to better understand t
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
AUGUST 14, 2024
As AI revolutionizes how advertisers work, media agencies are adopting the technology to drive revenue amidst slashed client budgets and shrinking margins. Agency leaders overwhelmingly feel that AI will have a significant and positive impact on the advertising industry, with 82.4% believing that AI will be the most influential trend to shape digital advertising in the next ten years.
AdExchanger
AUGUST 14, 2024
It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […] The post DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet appeared first on AdExchanger.
VideoWeek
AUGUST 14, 2024
After a period of rapid expansion, the video subscription market is starting to plateau in the UK, according to the latest forecast from PwC. The report, ‘Global Entertainment & Media (E&M) Outlook 2024-2028’, notes that the UK is the largest OTT market in Western Europe, but subscription uptake is expected to slow over the next four years.
More About Advertising
AUGUST 14, 2024
After nearly 30 years at BBDO and 23 years in the US, former AMV BBDO CEO Andrew Robertson has become chairman of the 7,000-person Omnicom Group network. Robertson said: “It’s time for a new era… I am not retiring. I want to do the job of chairman, and I want to do it because it’s … The post Andrew Robertson moves to chairman at BBDO Worldwide first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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