Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
Adweek
AUGUST 20, 2024
For over 20 years, ADWEEK has been honoring the most dynamic media plans and executions from around the world. This year, our Media Plan of the Year awards recognize honorees across 27 categories, ranging from Best Use of AI to Best Use of Streaming Media. Whether it was a campaign to counter an auto sales.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
AUGUST 20, 2024
Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, a provider of free ad-supported TV (FAST) channels such as HappyKids and iFood.tv. The trend of families watching streaming TV together was strengthened by the pandemic and persists today, the study said.
Adweek
AUGUST 20, 2024
With over two decades of experience at Target, John Storms brought a wealth of knowledge to Lowe's when he joined as senior director and head of client services in 2022. That experience spans both retailers and advertisers. At Target, Storms started in inventory planning and climbed up through the ranks through a traditional merchandising path.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 20, 2024
The focus of most B2B companies is developing products and services customers need. Selling them requires detailed customer information. It falls on marketing to get that data, usually via event registrations, website forms and the like. Sometimes that isn’t enough, which is why data enrichment providers exist. The types of data they can provide include job titles, department, location, seniority, email addresses, phone numbers, companies to target, financial statements, sales figures, customer
Adweek
AUGUST 20, 2024
The independent demand-side platform The Trade Desk inked a deal Tuesday with Nexxen that will allow it to offer advertisers data segments created using automatic content recognition (ACR) technology, according to senior director of CTV partnerships Jonathan Low. ACR data allows companies to determine what kind of content is appearing on viewers' screens, such as.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 20, 2024
For ADWEEK's inaugural Agency All-Stars class, editors and reporters picked a group of executives and rising stars that the industry should be proud to be represented by. From a chief exec who has created one of the best places to work in the industry to various leaders who have touted inclusion in their workplaces, the.
AdExchanger
AUGUST 20, 2024
Netflix netted a 150% increase in ad sales during upfront negotiations this year compared to last year. Investment came from brands across multiple verticals, including travel, auto, retail, fast food and consumer-packaged goods. The post Netflix Sees 150% Jump In Upfront Ad Sales This Year appeared first on AdExchanger.
Adweek
AUGUST 20, 2024
That's a wrap for Netflix. Today, the streaming giant officially closed its second-ever TV upfront negotiations. Amy Reinhard, the company's president of advertising, announced the news, saying, "We closed deals with all major holding companies, as well as independent agencies, with a 150%-plus increase in upfront ad sales commitments over 2023, in line with our.
Seth Godin
AUGUST 20, 2024
Nobody asks you to design a bridge, write a sonnet or do open heart surgery. We leave these essential tasks to trained professionals. But many job descriptions carry the unstated addendum, “and write.” Write memos, proposals, and even instruction manuals. The local supermarket is reducing its hours for the summer (well deserved). The sign they put on the door to announce this is 100 words long.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Adweek
AUGUST 20, 2024
Remember MySpace? If the memory proves to be a bit hazy, don't fret. Filmmaker Sean Wang vividly brings the user experience to life on the big screen (angst feelings and all) through his coming-of-age film, DiDi. DiDi marks Wang's first feature-length directorial debut, first making waves at the 2024 Sundance Film Festival where it won.
AdExchanger
AUGUST 20, 2024
Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday. The post Ad Block Recovery Startup Admiral Secures $19 Million In New Funding appeared first on AdExchanger.
Adweek
AUGUST 20, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with entrepreneurs and investors Kass and Mike Lazerow. The Lazerows explore the realities of startups, sharing their journey from founding social media marketing platform Buddy Media to navigating the challenges of venture capital. They discuss the importance of.
AdExchanger
AUGUST 20, 2024
Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […] The post Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 20, 2024
When you think of energy drinks, you might recall the ones that were popular in the 2000s, which were not very healthy. Now, brands like Celsius are changing the game by offering energy drinks enriched with essential vitamins. Celsius CMO Kyle Watson is making it her mission to make the brand stand out and be.
AdExchanger
AUGUST 20, 2024
Admiral, a startup that first got its start with ad block recovery tools, announced the close of a $19 million growth equity and debt funding round on Wednesday. The post Former Ad Block Recovery Startup Admiral Secures $19 Million In New Funding appeared first on AdExchanger.
Adweek
AUGUST 20, 2024
When Shayne Millington, CCO of McCann New York, oversaw the first Super Bowl ad for NYX Professional Makeup this year, it was perhaps inevitable that the campaign would make some noise. Starring rapper Cardi B, the L'Oreal brand's suggestive spot made a joke about men misusing its lip gloss to enhance their private parts. It.
Ad Badger
AUGUST 20, 2024
Imagine this: You’re pouring time and money into your Amazon PPC campaigns, but your profits aren’t where they should be. Read More What Are the Benefits of Analyzing Amazon’s SKU Economic Report? The post What Are the Benefits of Analyzing Amazon’s SKU Economic Report? appeared first on Ad Badger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
AUGUST 20, 2024
Solo Stove and Snoop Dogg, the duo behind one of the buzziest campaigns of last year, are back together again with an even bigger effort in which the rapper doesn't blow any smoke. Hot on the heels of his gig as an NBC special correspondent at the 2024 Summer Olympic Games in Paris, Snoop stars.
Digiday
AUGUST 20, 2024
From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address. The annual report — which includes all manner of innovations ranging from marketing analytics and programmatic advertising, to the future of AI — also analyzes how marketers can tackle ongoing challenges through such means as consent-based targeting, data transparency, first-party data sourcing and new ideas for measuring and optimizing camp
Adweek
AUGUST 20, 2024
To continue its recent growth, the NFL can't just say its game is for everyone: The league has to show it. NFL marketers say they want the game to transcend the political climate of a U.S.
AdExchanger
AUGUST 20, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twinning Marketing and ad tech companies are trying to make “digital twins” a thing, according to an Ad Age column. For instance, a brand might use its own first-party data about high-value customers as a seed audience to create a digital twin. A […] The post The New Ad Tech Twinsies; Call It The Netflix Nudge appeared first on AdExchanger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
AUGUST 20, 2024
North Macedonia native George Popstefanov financed the launch of PMG when he was just 28 in 2010. From there, the Dallas-based digital agency has grown to over 900 employees handling media, creativity, and technology, and delivered 20% growth over the past year. As he's built the agency, the shop has racked up multiple "best place.
Digiday
AUGUST 20, 2024
Although gaming is more popular than ever before, the in-game advertising market has failed to match the growth of the medium. Leaders in the space believe more cross-collaboration between in-game ad companies could help rectify the industry’s issues. Gaming — and in-game advertising — exploded in 2021 as COVID-locked consumers spent much more of their time and money inside virtual worlds.
Adweek
AUGUST 20, 2024
Rethink has promoted Tara Lawall to partner and chief creative officer for the independent agency's New York office. Lawall, who joined Rethink last September as executive creative director, will report to Rethink's global CCO, Aaron Starkman. Lawall held various creative positions at a variety of agencies throughout her career. She was most recently executive creative.
Digiday
AUGUST 20, 2024
When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. Among the clues are five key signals that strongly suggest this move is just around the corner. Reddit’s recent hire from a certain search engine What better way to dive deep (and fast) into the world of search, than to hire someone directly from the number one search engine in the world?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
AUGUST 20, 2024
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph are joined by Sarah Larsen, chief marketing officer of Samsung Home Entertainment. Larsen shares her journey from organizing soccer team outings as a 10-year-old to leading the marketing efforts at one of the world's most iconic tech brands. She credits her.
Digiday
AUGUST 20, 2024
When advertisers shift their media operations in-house, they usually do so with transparency and budget-slimming in mind. There’s not often much room left over for experimentation. That doesn’t have to be the case, though. U.S. paper company Georgia-Pacific, which manages its entire digital media budget in-house, is increasing its ad spending in streaming audio platforms, according to Javier Bustillos, senior director of integrated marketing.
Rob Campbell
AUGUST 20, 2024
It is pretty obvious I have a major issue with a lot of the ‘best practice’ processes and practices certain members of my industry love to bang on about. Not just because ‘best practice, is past practice’, but because these individuals position their approach as the legitimisation of the discipline they claim or suggest they are an expert in.
Digiday
AUGUST 20, 2024
This week’s Future of TV Briefing takes a visual look at the state of streaming ads. Data stream Olympics increase streaming watch time Fubo vs. Venu, animators v. AI, Byron Allen vs. bills and more Data stream The dog days of August are as good a time as any to step back and assess the state of things. And there have been a number of recent studies surrounding the TV, streaming and video ad landscape that seem to lay out the current conditions.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
128 
Let's personalize your content