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In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers. Starting on February 16, Google said it will no longer prohibit fingerprinting for companies that use its advertising products. Oh, how times have changed. From no way to okay Fingerprinting identifies a device by combining multiple signals […] The post Does Googles U-Turn On Fingerprinting Open New Opportunities Or Is It Irresponsible?
Shoppable TV ads powered by AI-powered visual search arent yet a household habit. However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. ‘Searchable TV’? At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.
Happy 2025 and welcome to year 19 of my rubbish. I trust/hope you had a good break even if that is simply because I didnt write a blog post for a few weeks. I had a great one. Not just as Ive written before because New Zealand does the holiday season better than anywhere on the planet , but because this year was so different to the year before. And just to reinforce how much better it was, the day I landed back in NZ I was rushed to hospital as my ‘good eye’ decided to basically s
Throughout 2024, several major brands announced they were creating their own brand studios that would soon roll out television shows and films. Marketers, it seems, have become more interested in creating entertainment rather than just advertising around it. In February, luxury behemoth LVMH announced the creation of 22 Montaigne Entertainment in partnership with Superconnector Studios.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the realm of digital advertising, Reddit advertising offers a unique platform with its vast and engaged user base. By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions. This article delves into strategies for leveraging Reddit Ads effectively, offering insights into selecting subreddits, creating engaging content, and utilizing various ad formats for optimal performance.
In the age of social media-driven, viral trends, brands often look to platforms like TikTok to strike gold with the algorithm and reach a massive audience. As social media fragmentation continues and the TikTok ban looms even nearer, the concept of virality may soon shift, making it an even less realistic goal than before. Take Bogg Bag, the brightly colored, Croc-inspired tote bag that became one of the many TikTok Made Me Buy It products backed by influencers and content creators, setting it o
News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC Disney Launches New Ad Tech Tools At its fifth annual Global Tech and Data Showcase last week, Disney announced [.] The post Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News appeared first on ExchangeWire.com.
News in brief: Disney Launches New Ad Tech Tools; Google Tests AI Podcast Feature for News; TikTok Rolls Out Message Ads in APAC Disney Launches New Ad Tech Tools At its fifth annual Global Tech and Data Showcase last week, Disney announced [.] The post Disney Launches New Ad Tech Tools; TikTok Rolls Out Message Ads in APAC; Google Tests AI Podcast Feature for News appeared first on ExchangeWire.com.
This edition of Digidays daily CES Briefing looks at the need for brands to adopt SEO strategies for dealing with AI agents, an interview with Mastercards Raja Rajamannar about agency compensation models in the AI era and how Dotdash Meredith has used OpenAI to boost its contextual ad product D/Cipher. SEO for the agentic AI era Expect to hear a lot about search engine optimization in 2025.
Does anyone want to back a ready-made world class digital agency? WPP used to have one called AKQA but now nearly all its ledership has departed in the wake of founder Ajaz Ahmed’s surprise decision to resign late last year – the latest to go is North America managing partner Erik Rogstad – bringing the … The post Opportunity knocks: AKQA leadership exodus continues first appeared on More About Advertising.
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched for good. The post Tick Tock, TikTok; Out Of The Game appeared first on AdExchanger.
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Every successful SNL sketch, every bestselling book, every landslide-winning candidate… every single one… had skeptics. Someone in the writer’s room, or on the editorial board or even an investor looked at what was on offer and said, “no.” Not just, “I’m sorry, this doesn’t match my taste,” but, “I’m an expert, and this will never work.” If you’re not hearing this, you’re not doing important work.
Advertisers may still be standing by TikTok for now, but its execs are eyeing the door as the apps U.S. future grows increasingly precarious. Since the start of the year, two senior leaders from its ad team have already made their exit. Sameer Singh, general manager for global business solutions in North America, is reportedly leaving the platform, after three-and-a-half years of service.
Once the U.S. presidential election was decided on Nov. 5, 2024, with former president Donald Trump defeating vice president Kamala Harris an election that was certified only a week ago without attempts to overthrow the government, thankfully there was little doubt the countrys mindset would shift somewhat rightward. That shift took a decisive and intentional lurch rightward last week with Metas Mark Zuckerberg announcing he was dismantling the company’s fact-checking apparatus in favor
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