Adweek

MAY 14, 2024

Stephanie McCarty has been a chief marketing officer for a little over five years, but the job she has today isn't the same one she took in 2018.

Marketing 351

Marketing 351

Seth Godin

MAY 14, 2024

We can agree that Isaac Newton didn’t invent gravity. It was here all along, but he gets some credit for naming it and describing it. And Columbus definitely didn’t discover North America. There had been people living here for tens of thousands of years before he arrived. After Niels Bohr began describing quantum mechanics, the atomic bomb became inevitable.

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Adweek

MAY 14, 2024

Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the media company's chief revenue officer since 2019. She is.

Media 342

Media 342

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. The problem of marketing ROI is simple, but it’s difficult to solve.

ROI 124

ROI Marketing Click Through Rate Impressions 124

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MAY 14, 2024

The Golden State Valkyries won't take the court as the newest WNBA franchise until 2025, but their brand goes to work today. On opening day for the Women's National Basketball Association, Golden State Warriors svp of marketing Amanda Chin unveiled the name and logo of the Golden State Valkyries--the first new WNBA franchise since the.

Marketing 321

Marketing 321

AdExchanger

MAY 14, 2024

“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears […] The post Shadier Than Forbes?

Ad Tech 123

Ad Tech Media Advertising 123

Martech

MAY 14, 2024

For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining visuals isn’t something that scales easily — at least not to the volume and speed of today’s content cycles.

Banner 122

Banner Marketing Conversion MarTech 122

Adweek

MAY 14, 2024

In its star-studded upfront presentation Tuesday evening, Disney executives and talent consistently returned to a key theme: The company's reach and tech are unlike those of its competitors. Among the highlights, Rita Ferro, Disney's president of global advertising, said that one in two people worldwide now connect with a Disney property every day. Ferro also.

Advertising 317

Advertising 317

Martech

MAY 14, 2024

While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market. However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a pow

Machine Learning 117

Machine Learning Advertising Cookies Conversion Rate 117

Adweek

MAY 14, 2024

There's bad news for onlookers betting that the 2024 WNBA rookie class won't transfer their marketability to the pros: The league, broadcasters and sponsors already confidently support Caitlin Clark, Angel Reese and others. If anything, Clark's momentum has only increased since her record-setting college scoring and viewership at Iowa ended with the most-watched WNBA draft.

Marketing 312

Marketing 312

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Advertising

AdExchanger

MAY 14, 2024

Amazon kicked off its first-ever upfront event with advertising right out of the gate, including pitches about its scale, shopper data and content, particularly its sports programming. The post Amazon’s First Upfront Is All About Advertising And Sports appeared first on AdExchanger.

Advertising 112

Advertising 112

Adweek

MAY 14, 2024

Disney's ad sales chief has never been so animated about the company's upfront offerings. To kick off Disney's May 14 upfront week event from the North Javits Center, Rita Ferro, the company's head of global advertising, became the latest member of the Griffin family. The event's video intro, which puts Ferro in the world of.

Advertising 305

Advertising 305

Martech

MAY 14, 2024

AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences. Join Alicia Arnold, MarTech contributor and Managing Director, ak arnold, and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact cust

MarTech 111

MarTech Marketing 111

Adweek

MAY 14, 2024

If you weren't familiar with breastfeeding brand Swehl before this week, you surely are now. This week, the company's 45-foot billboard featuring cookbook author Molly Baz, her pregnant belly, a rhinestone bikini and two lactation cookies covering her breasts took over Times Square. Since then, people across TikTok and the media have sounded off on.

Cookies 304

Cookies Media Advertising 304

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

AdExchanger

MAY 14, 2024

Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business for more than 20 years, because flights or hotels can be promoted based on travel searches on its sites and apps. But now Expedia has consolidated its first-party data across its portfolio (Orbit, Travelocity […] The post Expedia Has Booked Its Trip To Ad Land appeared first on AdExchanger.

Retail 110

Retail Agency Media 110

Adweek

MAY 14, 2024

Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business.

Media 303

Media Audience Advertising Retail 303

AdExchanger

MAY 14, 2024

What is Google’s true motive in launching the Chrome Privacy Sandbox? If Samantha Jacobson, chief strategy officer at The Trade Desk, were an optimist, she’d take Google at its word that this is about privacy protection. She’d also give Google credit for at least attempting to support certain advertising use cases and not taking the […] The post A Sandbox Skeptic appeared first on AdExchanger.

Advertising 109

Advertising Cookies 109

Adweek

MAY 14, 2024

Two weeks ago, Bumble let its audience know a "new Bumble" was forthcoming. They stripped their Instagram of old posts, many of memes and models wearing T-shirts that read "Exhausted." The teaser was interesting; a dating app leaning into how tired its audience is in a cheeky way. We waited to see where it went.

Audience 297

Audience 297

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Ad Monsters

MAY 14, 2024

In honor of AAPI Heritage Month, AdMonsters spoke with Eddie Lee, VP of revenue operations at Blitz.gg, about the diversity of the digital advertising and gaming industries and how breaking away from stereotypes is the right path forward. Like many of us in the industry, Eddie Lee , VP of revenue operations at Blitz.gg, didn’t study digital publishing in college.

Ad Tech 105

Ad Tech Audience Agency Advertising 105

Adweek

MAY 14, 2024

Working out can be a challenge for many reasons, from lack of time to difficulty in finding a workout routine. We all find different ways to stay active, and iFit understands that, with software that adapts to individual needs. iFit Health & Fitness is a fitness and workout app that caters to a thriving community.

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AdExchanger

MAY 14, 2024

The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the marketing and advertising industry in ways that matter today. The need for organizations to prioritize addressability has never been greater. Yet many marketers are still struggling with precisely how to rework their data strategies to […] The post Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes appeared first on AdExchanger.

Cookies 104

Cookies Marketing Advertising 104

Adweek

MAY 14, 2024

Leave it to Kaitlin Olson to bring some Philly sunshine to ABC's fall schedule. The star of FX's long-running comedy It's Always Sunny in Philadelphia will dabble in detective work via High Potential, a new procedural from prolific TV creator Drew Goddard that's one of two fall dramas that ABC announced during TV upfront week.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

MAY 14, 2024

This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful and innovative campaigns.

Media 101

Media Audience Marketing 101

Adweek

MAY 14, 2024

Today, Amazon hosted its first upfront week event. Now, it's time to assess the Fallout. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May. However, with the advent of the company's Prime Video ad tier, Amazon jumped into upfront week in February, looking to showcase its.

Video Ads 288

Video Ads Retail Media Advertising 288

Digiday

MAY 14, 2024

Google’s vision for a world assisted by AI became more clear on yesterday as the tech giant announced a wide range of updates for its generative AI capabilities across various software and hardware devices. At its annual developer conference Google I/O, the company debuted ways to use AI agents for everything from searching online and offline worlds to creating content and performing tasks.

Media 99

Media Marketing 99

Adweek

MAY 14, 2024

Four years of consolidation completely reshaped Stagwell's media offering, leaving Assembly the group's only standalone media agency brand. When Valerie Davis became the shop's North America chief executive in 2021, Assembly was fresh off a merger with its former sister agency, ForwardPMX. Now that it had a bigger workforce, Assembly had to reshape its culture.

Agency 286

Agency Media 286

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digital Remedy

MAY 14, 2024

How Does Performance Marketing Work? In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Performance marketing focuses on transparent and true outcomes with measurable results, setting it apart from traditional advertising methods. Performance marketing works to leverage the power of measurement and insights across multi-channel campaigns to deliver deeper marketing insights that can help adver

Media 99

Media Audience Conversion Rate Affiliates 99

Adweek

MAY 14, 2024

Kelechi Nwankwoala is the research lead at NeuroLab, the GroupM agency Mindshare's consumer neuroscience lab, where he measures consumers' emotions using methods like electroencephalogram, facial expression analysis and implicit association tests. Nwankwoala led a global research study in collaboration with Snap, which drew insights from a panel of 28,000 adult participants across 14 markets that.

Media 189

Media Agency Marketing 189

Digiday

MAY 14, 2024

Video is now at the forefront of the latest strategy for X (formerly Twitter) to recapture advertising dollars. There are 8 billion video views happening on the platform per day on average, and those views have increased 35% year over year, according to the platform’s latest newsletter for advertisers that Digiday has seen. A view metric is counted when an X user watches a video for at least two seconds, and sees at least 50% of the video player in view, for both uploaded videos and live b

Marketing 98

Marketing Advertising Media 98

Adweek

MAY 14, 2024

In this episode of The Speed of Culture, host Matt Britton is joined by Maureen Polo, head of direct to consumer at Reese Witherspoon's media company Hello Sunshine. They discuss how to leverage technology for human-centric storytelling, the growing influence of AI in content creation, and the pivotal role of consumer insights in shaping media.

Media 162

Media 162

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing