Adweek
JANUARY 19, 2025
In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations." The memo notes that while TikTok has reinforced its infrastructure to.
Seth Godin
JANUARY 19, 2025
Learning is a journey of incompetence. First, we realize that there’s something we don’t know. Then we see that we’re going to be better at it, and we’re not good at it yet. Then we figure it out and we’ve succeeded. Repeat. When we pre-process the information and simply test people on it, there’s no real learning going on.
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Adweek
JANUARY 19, 2025
Amidst reports of further cost cutting and layoffs, Allen Media Broadcasting announced Saturday it will hub its weather forescasts. In a press release (this one was posted to the website of its San Francisco station KRON), Allen Media said it's "rolling out a groundbreaking format for local weather coverage powered by The Weather Channel across.
Bhatnaturally
JANUARY 19, 2025
Almost every week I attempt to publish a curated list of creative ads. In this week’s compilation ads from Veeba, Australian Lamb and more. Veeba: mehnat ka phal (the fruit of hard work) We often see ads featuring a clichd montage of protagonists perform great physical tasks, to cue athleticism or achievement. In contrast we’ve [.] The post Veeba, Hay Day and more: top creative ads of the week appeared first on Bhatnaturally.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdvertiseMint
JANUARY 19, 2025
In today’s fast-paced market, the top global advertisers are those that successfully balance massive marketing budgets with innovative strategies. These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer engagement. This article sheds light on who these top advertisers are and the strategies they employ to stay ahead.
Digiday
JANUARY 19, 2025
Last week saw not one but two high-profile AI legal battles under the spotlight, with updates in separate copyright cases against Meta and OpenAI. Court documents unsealed in an AI copyright case against Meta raised new questions about the use of e-books from a book piracy site Library Genesis (LibGen). They also raise new questions about how much CEO Mark Zuckerberg and other Meta execs knew about Meta teams use of pirated content to help train its Llama models.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JANUARY 19, 2025
They say the only constant is change, and that couldnt be more true of the 2025 national advertising marketplace, as the U.S. experiences a new administration that seems both familiar and uncertain, and as major platforms and publishers futures adopt new stances or hang in the balance. Meantime, a mini-version of musical chairs has beset the national investment teams at a handful of holding companies the latest change at GroupM, where Matt Sweeney is leaving his post as U.S. chief investment of
Exchange Wire
JANUARY 19, 2025
News in brief: Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries 60m Boost Google Refuses to Add Fact Checks in Line with EU Code As [.] The post Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries 60m Boost appeared first on ExchangeWire.com.
Digiday
JANUARY 19, 2025
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all. During this years Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 as well as the bets they would expect to fold this year.
Adweek
JANUARY 19, 2025
After going dark for a few hours over the weekend, TikTok has returned following a pledge from President-elect Donald Trump to delay the app's U.S. ban on his first day back in office. Whether the popular social platform can find a permanent way to stay online in America remains unclear. If it can't, billions of.
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Martech
JANUARY 19, 2025
The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. The law, which was overwhelmingly approved by the U.S. Congress last year, was upheld by the U.S. Supreme Court on Friday, setting the stage for TikTok to go offline. It was no coincidence the law took effect on the last day of the Biden administration.
Rob Campbell
JANUARY 19, 2025
Monday. On the second week of this blog of the new year. So what better way to start it than a post from Satan about Jesus. There’s a lot of talk at the moment about the dangers and damage the internet – specifically social media – can do. And it’s all true. But then, anything in abundance with minimal control will do that – albeit, it’s worse when the person ‘in control’ is the egotistical, arrogant, spoilt, delusionist, that is Elon Musk.
Digiday
JANUARY 19, 2025
The sun rose on Jan. 20, and despite U.S. Congress ultimatum for ByeDance to sell TikTok or face a U.S. ban, TikTok is still alive and kicking. A last-minute lifeline from President-elect Donald Trump has left its fate dangling, not decided. Whats next? A labyrinth of political wrangling that leaves skeptics wondering if TikToks future in one of its largest markets is any less murky than it was six years ago when the first doubts were cast.
Digiday
JANUARY 19, 2025
There was a time, not too long ago, when CMOs started to sound a lot more political. They made statements about brand purpose. They pulled funding from fake news. They held advertiser boycotts more than once. They were operating, it seemed during Donald Trump’s first presidency, from a position of power in which what they said and how they spent their ad dollars could help shape the cultural climate.
Advertiser: ZoomInfo
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Digiday
JANUARY 19, 2025
Jan. 20 has arrived, and Congress ultimatum for ByteDance to sell TikTok or face a U.S. ban has come and gone without resolution. Neither a sale or a ban came to fruition. Instead, TikTok lives on, thanks to President-elect Donald Trumps pledge to stall the federal crackdown on the app with an executive order. He made the announcement just hours after major app stores had yanked the app, and TikTok went dark for U.S. users as a federal law kicked in on Sunday.
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