Martech
AUGUST 15, 2024
The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues.
Adweek
AUGUST 15, 2024
More than a mere collection of words, language provides a unique perspective of the world. Each time one disappears, so does its way of seeing things. When considering that experts fear 90% of languages around the globe could vanish over the next century, that's a lot of viewpoints to lose. In the Effie Award-winning campaign.
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Martech
AUGUST 15, 2024
In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists.
Adweek
AUGUST 15, 2024
Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers' ears as they walk through a retail store. Vibenomics powers audio ads that play over speakers in retailers' stores. The goal is to reach people actively.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
AUGUST 15, 2024
Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity.
Adweek
AUGUST 15, 2024
Interactive ads on connected televisions, which allow viewers to toggle, game and scroll during commercials, lead to heightened engagement from audiences and generate valuable data. However, these ads rarely lead to purchases, according to a new study from the CTV adtech firm Brightline.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 15, 2024
Walmart's ambitions to be a major advertising player are continuing to grow. The retailer reported global ad business growth of 26% year-over-year during the second quarter of its financial year 2025 earnings. Within the U.S., Walmart's ad business, called Walmart Connect, saw 30% year-over-year growth during the quarter. Walmart specifically credited third-party marketplace sellers, which.
Martech
AUGUST 15, 2024
This is the third article in a three-part series. The first, on composable CDPs, is here ; the second, on composable customer engagement platforms, is here. In the CDP space, all the talk recently has been about the composable CDP. Not only are there CDPs designed primarily to be composable, like Simon Data, built on Snowflake, but traditional packaged CDPs like ActionIQ are now offering a composable option.
Adweek
AUGUST 15, 2024
Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs. Non-retailers like United and JPMorgan Chase as well as specialty retailers like Sephora have jumped into advertising.
illumin
AUGUST 15, 2024
Political advertising is unique. Campaigns are marathons – racing to build awareness before voting day. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. In addition to high stakes, political advertising brings with it additional privacy concerns, since voters have a right to a private ballot.
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Adweek
AUGUST 15, 2024
When the NFL has the Kansas City Chiefs, a multicultural fanbase, and stadiums full of Swifties on its team, it's hard for the league or its advertisers to lose. Each year, television data and research firm EDO takes a look at the prior NFL season and delves into the football stats advertisers love most: Site.
Seth Godin
AUGUST 15, 2024
Tim Brownson points us to this recent poll of people in Great Britain. About one out of four people surveyed (of all ages) believe that they could qualify for the Olympics if they trained for the next four years. This is absurd. It’s the very absurdity of it that makes it common. “I could do that,” is easier to say when we’re sure we can’t.
Adweek
AUGUST 15, 2024
Who needs Paris when you can just shop online? Today, Netflix announced it's teaming up with Google for a first-of-its-kind Shop with Google partnership featuring Emily in Paris. The partnership will bring custom creative and give viewers a new way to shop for the season's outfits through Google Lens. Here's how it works: Viewers on.
AdExchanger
AUGUST 15, 2024
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. The post How Sensodyne Is Optimizing TV Ads Using Attention Metrics appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
AUGUST 15, 2024
Disney has named former Googler Adam Smith the new chief product and technology officer for Disney Entertainment and ESPN. Smith will start at Disney on Sept. 3 and will jointly report to Disney Entertainment's co-chairmen, Alan Bergman and Dana Walden, and ESPN chairman Jimmy Pitaro. He is replacing Aaron LaBerge, who left the company earlier.
AdExchanger
AUGUST 15, 2024
Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is […] The post How TikTok Shop Is Redefining Social Commerce In The US appeared first on AdExchanger.
Adweek
AUGUST 15, 2024
ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies treat their people--because it's the people who drive the business forward. The winners will be revealed in December. The awards: Global Agency of the Year: Excellence.
AdExchanger
AUGUST 15, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Totally Brand Safe appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
AUGUST 15, 2024
Major League Baseball tweaked its broadcast lineup yet again this season by announcing a multi-year partnership with TelevisaUnivision. After moving its Sunday Leadoff broadcasts from NBC to Roku in May as part of another multi-year deal, MLB gave Spanish-language media company TelevisaUnivision rights to the MLB regular season starting August 20 and will continue coverage.
AdExchanger
AUGUST 15, 2024
Every agency holding company is grappling with similar questions: How to add value at a time when automation puts jobs at risk? How to avoid a race to the bottom with marketer RFPs? And how to mollify shareholders, who look for fatter margins and growing revenue? For Publicis, the answer has been to acquire retail […] The post Agency Ad Tech appeared first on AdExchanger.
Adweek
AUGUST 15, 2024
In today's workforce, there is a divisiveness around whether AI will benefit or harm jobs. Will it improve productivity? Or will it replace human beings? What if it did both? And for the greater good? Enter Sheila Lirio Marcelo. In 2006, Marcelo founded Care.com, an online platform that helps families find care for children, senior.
More About Advertising
AUGUST 15, 2024
By Steve Bernard. Opportunity knocks for FMCG brands looking to the brand building power of premium Out of Home (OOH) to elevate their multi-channel campaigns. When used together with TV, or as the central piece of work for wider digital campaigns, the opportunities to captivate and convert are boundless. As with any marketing campaign, shopper … The post Ocean Outdoor: Selling the sizzle and the sausage with premium OOH first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
AUGUST 15, 2024
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney connects with Melody Lee, CMO of Mercedes-Benz USA, where she oversees brand positioning, marketing strategy, and execution to ensure long-term growth and profitability. Lee recounts her journey from growing up in Texas with immigrant parents, to her diverse career across various.
Ad Monsters
AUGUST 15, 2024
Dive into the Android Privacy Sandbox and its profound implications for mobile advertising. Learn about the benefits and challenges it poses for publishers and how it stacks up against Apple’s SKAdNetwork and Ad Attribution Kit. Things just ain’t the same for mobile. Times are changing, and signals are disappearing. We recently outlined what mobile marketers need to know about the Android Privacy Sandbox.
Adweek
AUGUST 15, 2024
Ahead of the Paris 2024 Paralympics, Apple issues a timely call about the importance of equity and accessibility in sports. "The Relay," created in-house, is the tech giant's latest ad promoting its accessibility features. This film documents eight athletes from around the world competing in a four-stage, real-time relay race. The group includes a cyclist.
Exchange Wire
AUGUST 15, 2024
In this contributed article, Jack Newman, partner - data and technology, Kinesso, outlines reasons for optimism for data-driven marketing in the wake of Google's stay of execution upon the third-party cookie. "A Pig, a surgeon and a patient walk into a [.] The post Pigs, Surgeons, Patients: Reasons for Optimism in Data-Driven Marketing appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Badger
AUGUST 15, 2024
SUBSCRIBE In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who’s cracked the code. Read More How Search Term Algorithms Boost Amazon PPC? [The PPC Den Podcast] The post How Search Term Algorithms Boost Amazon PPC? [The PPC Den Podcast] appeared first on Ad Badger.
AdExchanger
AUGUST 15, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scaling The Wal’ Many big retailers are down on total volume, but Walmart shares were up 7% yesterday after the company reported a slight increase in overall sales. Walmart also had a strong uptick of almost half a percent in profit margin. When […] The post The New Everything Shop; Are We Ready For UID3?
Digiday
AUGUST 15, 2024
From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent the past year looking for ways to break through the noise. But what does the volume of conversation look like for the masses on social media? To get a sense of how often tech brands have mentioned AI on various social platforms, Digiday asked Sprinklr, a customer experience management platform, to analyze paid and organic content posted in 2024.
VideoWeek
AUGUST 15, 2024
Netflix’s ad-supported subscription tier is gaining traction in the UK, according to new data from measurement body Barb, as the streaming giant looks to build reach for its ad offering. And the ad tier is seemingly the sole driver of Netflix’s subscriber growth in the UK, suggesting the cheaper subscription offering if proving successful in preventing subscriber losses.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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