Adweek
APRIL 24, 2024
There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, centered on a mother-daughter rite of passage, that flows from the combative teen years to the relative contentment of middle age, weaving in the.
The Ad Tech Blog
APRIL 24, 2024
Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. AR ads offer immersive experiences that can significantly increase the effectiveness of campaigns by engaging users more interactively. Integration of AI with AR in advertising helps gather real-time data and insights, which can be used to refine and personalize advertising efforts further.
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Adweek
APRIL 24, 2024
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising.
Martech
APRIL 24, 2024
HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text and images. Content Remix to create a pipeline of content variations on a single asset. Brand Voice to maintain consistent tone across social, blogs, email, etc.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 24, 2024
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark Zuckerberg's cost-cutting "year of efficiency," which involved mass layoffs, the parent company of Facebook, Instagram and WhatsApp now has 69,329 employees, down 10% compared with.
Seth Godin
APRIL 24, 2024
It’s an important question. Lots of opportunities come with one, and going in with your eyes open helps avoid problems later. Two challenges: Sometimes, a really good opportunity doesn’t actually have a catch. And spending a lot of time looking for one keeps us from the work we ought to be doing. And sometimes, a really exciting opportunity is so exciting we forget to look.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 24, 2024
Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no easy feat. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working.
Adweek
APRIL 24, 2024
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached--as a mere transaction after all the creative.
Martech
APRIL 24, 2024
When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period. CMOs also admit this is a big problem and seemingly without easy solutions.
Adweek
APRIL 24, 2024
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in front of a cheering crowd. "Every once in a while, a revolutionary product comes along that changes everything," Wilson tells a rapt audience.
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Ad Monsters
APRIL 24, 2024
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Sometimes the hardest part of achieving a huge goal is figuring out how to get started. Take reaching net zero. Digital ad tech is a carbon-intensive industry. Everything we do is virtual, demanding electricity and power.
Adweek
APRIL 24, 2024
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals. When buyers test alternative identifiers, like ID5, UID2, RampID, or a whole host of.
AdExchanger
APRIL 24, 2024
Hey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook of Ibotta, the Walmart-backed shopping app that IPO’d last week. Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. […] The post Ibotta Crosses The IPO Finish Line – Now The Real Work Begins appeared first on AdExchanger.
Basis
APRIL 24, 2024
Here we go again… After months and months of promises, pinky promises, and stone-faced utterances of “No, we really really mean it this time!”, Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. Again. This time, to an as-yet unannounced time beyond Q4 2024.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
APRIL 24, 2024
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street. The post Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side appeared first on AdExchanger.
Ad Badger
APRIL 24, 2024
In this article, Ad Badger delves deeper into what Amazon Brand Registry is. Amazon’s Brand Registry is a helpful service. Read More What Is Amazon Brand Registry? The post What Is Amazon Brand Registry? appeared first on Ad Badger.
AdExchanger
APRIL 24, 2024
There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies to target ads based on emotions. The agency’s emotional contextual tool, called Reticle AI, analyzes the emotions an ad is trying to evoke and […] The post How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool appeared first on AdExchanger.
More About Advertising
APRIL 24, 2024
Even the most ardent dog-lover will get their fill with The Or’s new ad featuring hundreds of Labradors, each one apparently unique if you care to look closely enough. It’s like Dances with Wolves meets the Andrex Puppy – a surreal world where, of course, your dog is “Never Average.” Which is why you might … The post Every dog has its day in The Or’s new film for Tails.com first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
APRIL 24, 2024
The dream was that someone — anyone, really — could build a brand without spending any money. All the brand marketer of the future needed was time, an idea and Final Cut Pro. Wieden+Kennedy, Super Bowl and multi-hyphenate marketers slots would soon be history. One of the prophets of that dream was Gary Vaynerchuk, who once told a convention audience : “S**t’s changed.
Ad Badger
APRIL 24, 2024
SUBSCRIBE Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon. Read More How to Use Broad Match and Modified Broad Match on Amazon? [The PPC Den Podcast] The post How to Use Broad Match and Modified Broad Match on Amazon? [The PPC Den Podcast] appeared first on Ad Badger.
Exchange Wire
APRIL 24, 2024
Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today (April 23rd, 2024) announced the appointment of Lindsey DiGiorgio as chief marketing officer. With over 15 years of experience at some of the [.] The post Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer appeared first on ExchangeWire.com.
Digiday
APRIL 24, 2024
After a difficult year in 2023, FaZe Clan is looking to re-enter the esports limelight — and it’s using its lucrative brand licensing business to accomplish the task. Gamesquare’s acquisition of FaZe Clan, reported by Digiday last October , went through last month. The storied esports organization is now part of Gamesquare’s broader portfolio, which also includes gaming and esports companies such as Ninja Labs and Stream Hatchet.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
APRIL 24, 2024
On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise very few, Google have announced that the plans for cookie deprecation in Q4 [.] The post Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity appeared first on ExchangeWire.com.
Digiday
APRIL 24, 2024
One year and 7 billion images later, Adobe’s new version of Firefly is now expanding across its design universe. Adobe yesterday released a third generation of its Firefly AI image model to power new capabilities for creating and generating images. Firefly Image 3, unveiled at Adobe Max London, includes a range of new features for apps to use in Photoshop and InDesign, but it willl also now exist in a new beta version of a standalone Firefly web app.
IAB Tech Lab
APRIL 24, 2024
We understand that effectively reaching target audiences remains a key concern for marketing leaders. In fact, over half (53%) of executives worldwide say their leading concern regarding their digital advertising strategy is being able to reach target audiences effectively at scale (source). Advancements in AI, particularly Large Language Models (LLMs), […] The post Embracing AI to Safely & Effectively Reach Audiences appeared first on.
Digiday
APRIL 24, 2024
Pepsi tiene claro que para conquistar al consumidor latino hay que ganarse primero su paladar, por eso está estrenando su primera serie en streaming, Talking Sabor, un programa que se podrá ver en Hulu a partir del 24 de abril. Para el proyecto, Pepsi se asoció con el popular chef de origen mexicano Aarón Sánchez , el programa de edición limitada, que es una coproducción del estudio multicultural MECENAS , cuenta con ocho episodios dedicados a enaltecer la diversidad de la cocina hispana. “
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
APRIL 24, 2024
Deutsche Telekom this morning announced that MagentaTV, the German telco’s TV offering, will enable addressable advertising from mid-2024. Addressable ads will be traded programmatically through Equativ, a French ad tech firm which owns an ad server, supply-side platform (SSP) and demand-side platform (DSP). The telco recently revamped MagentaTV, which offers live TV and on-demand content, including free ad-supported streaming TV (FAST) channels.
Digiday
APRIL 24, 2024
Betting big on franchises The bet publishers made on tentpole events and franchises to get advertising revenue back on track this year seems to be paying off. According to seven publishers, their ad sales teams have been successfully closing more deals for marquee events and editorial franchises, at an earlier pace than last year. As a result, several media execs told Digiday they’re anticipating event revenue to grow this year over last year.
More About Advertising
APRIL 24, 2024
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of £36.6bn in 2023, the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first … The post UK advertising clocks up £36.6bn in 2023 first appeared on More About Advertising.
Digiday
APRIL 24, 2024
Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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