Adweek
FEBRUARY 9, 2025
Too much of a good thing? Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they'd never heard of showing up at the party in the same dress as someone else. These are the double dippers of the 2025 Super Bowl--maybe it's worth doing a.
AdExchanger
FEBRUARY 9, 2025
To attract advertisers, Bloomberg is pitching them on not just reach but contextual relevance. That rationale inspired the companys latest contextual ad product, AdService, which it launched in January. The post Bloomberg Is Bullish On Contextual Advertising And FAST Channels appeared first on AdExchanger.
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Adweek
FEBRUARY 9, 2025
THE AD: Budweiser's "First Delivery" is a 90-second spot starring a baby Clydesdale horse. The real foal from the brand's Warm Springs Ranch in Boonville, MO, yearns to join the iconic "hitch" (team of horses) on a Budweiser beer delivery. Sadly, he's not old enough just yet. But his determination and courage see him make.
Seth Godin
FEBRUARY 9, 2025
Once life gets busy, it’s sort of inevitable that we begin to sort the work to be done. And the most natural sort is to focus on the urgent. After all, if that plate is about to break, it’s hard to watch it fall when you’ve decided to work on something less urgent instead. Which leads to days spent dealing with only the last-minute emergencies.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 9, 2025
Tubi is making movie magic for brands. During the Super Bowl, Fox's ad-supported streaming service debuted a Tubi Movies campaign for e.l.f cosmetics, NERDS, and Poppi, which hijacked the brand's spots and reinterpreted them into film trailers that aired exclusively on Tubi. According to Tubi, the creative trailers--which were developed in partnership with Mischief @.
Rob Campbell
FEBRUARY 9, 2025
Yes I’m back but as no one likes to hear about someone else having a holiday they didn’t have, let’s get straight on with things, shall we? So … unlike the Boomtown Rats, I dont hate Mondays though I can dislike them a bit. The worst ones are when its cold, wet and grey outside. I f **g hate those Mondays. I remember living in London in Winter and unlatching the front door early in the morning to go out into the elements.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 9, 2025
The ad tech industry stands at a crossroads. After years of rapid growth driven by scale and efficiency, we face unprecedented challenges. Privacy regulations are tightening, trust between stakeholders is eroding, and the rise of made-for-advertising (MFA) sites has compromised the quality of user experiences. These issues arent just short-term disruptions; they represent a fundamental […] The post Quality, Transparency And Trust Will Define The Future Of Ad Tech appeared first on AdExchan
Adweek
FEBRUARY 9, 2025
At a time when the country is deeply and evenly split along political lines, it's not surprising that this year's crop of Super Bowl ads is playing it safe by trotting out the creatures. Mountain Dew's got singing seals, Coors Light's got sloths, Booking.com's got the Muppets. Oh right, and Totino's has a space alien--Chazmo.
More About Advertising
FEBRUARY 9, 2025
The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have an AI one among others – but the early standout has been Nike’s from Wieden+Kennedy (its first SB spot for 27 years), not least because the mighty sportswear giant debuts its new slogan: ‘So Win.’ ‘So Win,’ featuring female … The post Nike moves on from Just Do It to So Win in Super Bowl return first appeared on More About Advertising.
Adweek
FEBRUARY 9, 2025
Salesforce has unveiled its Super Bowl 59 ad, the latest installment in its "Agentforce. What AI Was Meant to Be" campaign starring Matthew McConaughey. The cloud software company will also air a second spot during the game with McConaughey as part of its broader campaign. The 30-second spot, "Gate Expectations," drops McConaughey into a familiar.
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Digiday
FEBRUARY 9, 2025
Last week, Netflix unveiled the European rollout of its programmatic beta program involving tie-ups with demand-side platforms Google and The Trade Desk, among others, that will go into effect later this month. Its the second leg of a global rollout first unveiled during its last upfront pitch and subsequently launched across the Americas that its leadership was keen to laud the success of on its earnings call earlier this year.
Adweek
FEBRUARY 9, 2025
It was a big, broad, bro-y comedy year in Super Bowl commercials, and if you were prescient enough to have "so many white people" on your casting bingo card, you would have cleaned up. Manifesting pre-game predictions of a "superficial" bowl, brands mostly steered clear of making statements or getting political. They went silly and.
Exchange Wire
FEBRUARY 9, 2025
News in brief: Amazons Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users Encrypted Accounts; Netflix Hikes UK Subscription Prices Amazons Ad Business Earns $17bn in Q4 Amazons advertising services earned USD$17.3bn (13.9bn) in the final quarter of last [.] The post Amazons Ad Business Earns $17bn in Q4; UK Orders Access to Apple Users Encrypted Accounts; Netflix Hikes UK Subscription Prices appeared first on ExchangeWire.com.
Adweek
FEBRUARY 9, 2025
As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. "So Win," created by Wieden+Kennedy Portland, will debut during Super Bowl 59 and aims to reach a global audience during one of the most-watched sporting events, which last year drew nearly.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
FEBRUARY 9, 2025
Google just cant seem to win with its Gemini ads. Plus, whats the deal with Robloxs nascent ad business? The post Hallucinating A Super Bowl Ad; Does Roblox Ad Services Need Ads? appeared first on AdExchanger.
Adweek
FEBRUARY 9, 2025
When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its creative partners at 72andSunny have placed girls and women's flag football at the center of their latest.
Digiday
FEBRUARY 9, 2025
As generative AI wends its way deeper into the corners of the agency world, companies are making moves to own their own IP buildups and buildouts. Take CourtAvenue (CA), which Digiday has learned acquired a majority stake in Ukrainian AI bot firm Bots Crew, which sets up custom conversational AI solutions for enterprises, aka bot-driven chat functions, for a range of companies.
Adweek
FEBRUARY 9, 2025
THE AD: In the male-dominated Super Bowl, Nike's "So Win" shifts the spotlight to women athletes who are changing the game in their respective sports. With a voiceover by rapper Doechii, the film addresses the fact that female athletes-and women generally-are always told what they can't or shouldn't do. In true Nike style, the brand.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
FEBRUARY 9, 2025
The lines between entertainment catered to social media versus sit-down TV may be blurring more than ever, especially as more creators straddle the two worlds. As creators roll out more episodic content and series, major marketers are inking longer-term deals to puts ads on those series and expand content beyond ad hoc creator partnerships and to invest in creators and their audiences.
Adweek
FEBRUARY 9, 2025
OpenAI made a last-minute Super Bowl debut, pitching its flagship product, ChatGPT, as humanitys latest breakthrough innovation.
Digiday
FEBRUARY 9, 2025
As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies numbers are out, and their results tell a variety of stories. But the bottom line takeaway, which really has little to do with the actual results, is this: The big will continue to get bigger, no matter the price. And any client that isnt a multinational advertiser spending at least half a billion in media spend is unlikely to get the attention it will want from those holdcos a tru
Adweek
FEBRUARY 9, 2025
THE AD: In the Novartis 60-second Super Bowl ad, the first-time advertiser looks to bring attention to breast health with the help of breast cancer advocate Hailee Steinfeld, breast cancer survivor Wanda Sykes, and a bunch of cheerleaders, partygoers, and everyday women living their lives. The ad hopes to grab attention and bring viewers to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
FEBRUARY 9, 2025
Theres a certain early aughts sensibility think bro-y humor, racier advertising or general objectification of everyone that seems to be making a comeback. Just look at last nights Big Game. Bud Lights spot, Big Men on the Cul-de-sac, starring comedian Shane Gillis and Post Malone, could be viewed as a return to form for the brand, leaning on cheeky humor targeting men.
Adweek
FEBRUARY 9, 2025
The Super Bowl is great, but we can't all be winners. Just ask the Kansas City Chiefs. And that goes with the advertisers as well. A lot of ads fall flat, and tomorrow, we're going to have some hard metrics that show definitively which ads were winners and which ads were losers.
Digiday
FEBRUARY 9, 2025
Were in the middle of the latest earnings season, where the leadership of companies in the tech and media sector set out their public strategic objectives, but other recent developments denote the tensions borne out of AIs encroachment on the space. Two years ago this month, Googles quarterly earnings call cited generative AI for the first time. On the companys Q4 2022 earnings call with investors, CEO Sundar Pichai mentioned the ability to integrate more direct LLM-type experiences in search an
Adweek
FEBRUARY 9, 2025
"Let's give breasts the attention they deserve most," Hailee Steinfeld initially declared in the Novartis Super Bowl ad teaser. Now, Steinfeld is back, along with cancer survivor Wanda Sykes, in Novartis' first Big Game ad. The 60-second commercial, titled "Your Attention, Please," puts a spotlight on breast health in a somewhat unconventional way. In the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
FEBRUARY 9, 2025
THE AD: "At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad, which shows a carefree little girl giggling and running. "At 14, she'll think they're unbearable." It's a gut-punching message, but it's true. Stats then flash on the screen explaining that 45% of girls drop out of sports due to.
Adweek
FEBRUARY 9, 2025
The U.S. Centers for Disease Control cautions that people who put off needed bathroom breaks aren't just making themselves uncomfortable, they're running a higher risk for urinary tract infections as well as bowel, bladder, and kidney disorders. Full bladders can be painful and distracting enough that sufferers actually run a higher risk of injuring their.
Adweek
FEBRUARY 9, 2025
Jesus is back in the Super Bowl for the third time in a row. "He Gets Us," a campaign now run by nonprofit Christian group Come Near, is airing one 60-second ad during Super Bowl 2025. The ad -- called "What Is Greatness?" -- follows a familiar style, tone, and message to previous years, and.
Adweek
FEBRUARY 9, 2025
So! We're less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the many, many ads that'll show up across all the different casts. If something crazy happens (Will Travis propose to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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