AdExchanger

NOVEMBER 19, 2023

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy Growth by Science. “It’s time for change.” Covato launched Growth by Science, initially as a side project in 2011 while working full time building […] The post The Problem With Ad Platform Measurement – From Someone Who Knows appeared first on AdExchanger.

130

130

More About Advertising

NOVEMBER 19, 2023

It’s been ten years since Cadbury’s chocolate coins were on the shop shelves, but any brand of the gold discs will always be a Christmas stocking winner, so they are back for 2023 with a campaign by VCCP. The OOH and social media work pulls out all the stops in terms of fairy lights and … The post Cadbury chocolate coins spill out all over Christmas first appeared on More About Advertising.

Media 105

Media Advertising Agency 105

AdExchanger

NOVEMBER 19, 2023

Over the next few months (and years), we’ll likely see the introduction of new state laws protecting consumer privacy. These laws are designed to enhance the disclosure of privacy policies, establish opt-in and/or opt-out mechanisms, create avenues for consumers to update or delete their data and put other requirements in place. In the absence of […] The post Governor [INSERT] Signs A New Privacy Law In The State Of [INSERT] appeared first on AdExchanger.

119

119

Digiday

NOVEMBER 19, 2023

Marketers today see a bigger divide than ever between influencers and creators. To be clear, the gap has been growing for a long while. As marketers have gotten more comfortable with the creator economy, influencers have become the go-to for performance marketing, while creators are considered more for branding purposes. However, there used to be some blending between the roles.

Marketing 100

Marketing Media 100

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdExchanger

NOVEMBER 19, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Black Friday Indeed Black Friday is almost here. And while all advertisers are always nervous this time of year, ecommerce advertisers are really tweaking. First, there’s the macro-gloom. Credit is tight, prices are inflated and retailers warn of a consumer spending downturn.

eCommerce 111

eCommerce Advertising Retail Media 111

Seth Godin

NOVEMBER 19, 2023

Somewhere, there is the ideal soil for growing mangoes. Or the best possible wave for surfing. Or the most romantic sunset for a proposal. But it’s not right here and it’s not right now. Our success has a lot to do with how we dance with conditions that aren’t quite perfect.

97

97

Rob Campbell

NOVEMBER 19, 2023

… yet despite that, it may also be one of the most thought-provoking. And potentially scary. Even scarier than the start of yet another week, and not because it features my voice. [Though that is also very scary] So errrrm, enjoy.

63

63

Digiday

NOVEMBER 19, 2023

The holiday frenzy has already had its soft start for many brands and retailers, and it will shift into high gear in just a few days. And brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts. This is according to Digiday+ Research surveys of more than 400 brand and retailer pros that took place throughout the year in 2021, 2022 and 2023.

Retail 95

Retail Marketing 95

Digiday

NOVEMBER 19, 2023

If brands can unlock a deeper level of understanding and integration into the massive and broad world of gaming, there’s an audience there that’s hard to find across the rest of the media and content landscape. The potential, in other words, is enormous — mobile gaming alone has grown to nearly $7 billion , according to InsiderIntelligence. This is a member-exclusive article from Digiday.

Media 92

Media Advertising Audience 92

Digiday

NOVEMBER 19, 2023

Brands and agencies know better than to use copyrighted work in their campaigns without permission (or they should). But what about content created using generative AI tools that may be trained on copyrighted work without the copyright owners’ consent? To what extent copyright law applies to generative AI tools is a legal gray area. Companies including OpenAI, Google and Microsoft assert it’s fair use, whereas others such as News Media Alliance, IAC and The New York Times argue it’s not.

Advertising 88

Advertising Agency Media Marketing 88

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising