Adweek
AUGUST 21, 2024
Sales representatives from Google have suggested advertisers target teenagers on YouTube, seemingly in violation of the platform's own policies, according to three ad buyers and written documentation seen by ADWEEK. This activity goes beyond the practice that was first identified by the Financial Times earlier this month. Earlier this month, The FT reported that Google.
Martech
AUGUST 21, 2024
To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge.
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Adweek
AUGUST 21, 2024
Gap has a rich history in denim. In 1969, it opened its first store in San Francisco, shipping blue Levi's, before it launched its own range. Fast-forward to May 2024, when actress Da'Vine Joy Randolph arrived at the Met Gala in a custom Gap denim dress. Now Gap is celebrating its deftness for denim with.
Martech
AUGUST 21, 2024
Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 21, 2024
As a follow-up to its first paid marketing campaign early this summer, tech startup Perplexity is taking a swipe at an industry behemoth with a near shot-for-shot remake of a classic Google Super Bowl ad. The generative artificial intelligence company has reimagined "Parisian Love," which Google aired during the 2010 Big Game. The spot quickly.
The Ad Tech Blog
AUGUST 21, 2024
In the ever-evolving landscape of cybersecurity, understanding and mitigating multi-vector attacks is crucial. Behavioral clustering offers a powerful approach to identify and counteract these complex threats. This article delves into the intricacies of multi-vector attack clustering, providing insights and practical solutions for cybersecurity professionals.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 21, 2024
When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline. And […] The post Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity appeared first on AdExchanger.
Adweek
AUGUST 21, 2024
Brands are feeling some whiplash these days when it comes to consumer behavior. Where just a handful of years ago consumers were throwing around cash without a care, today they're much more nuanced and less predictable in their post-Covid, inflation-cautious, anxiety-ridden spending. Of course, brand performance, alongside consumer behavior, is constantly evolving.
AdExchanger
AUGUST 21, 2024
Newton Baby is a baby mattress and product manufacturer that brings an appetite for incrementality and a test-heavy diet to to its marketing. Aaron Zagha, Newton Baby’s CMO, has a different approach than other DTC companies, let alone mattress makers. “The whole mattress business was a whole interesting clusterf for a while, of which many […] The post How Incrementality Tests Helped Newton Baby Ditch Branded Search appeared first on AdExchanger.
Adweek
AUGUST 21, 2024
Beyond Meat, once the darling of the alternative protein category, reported an 18% decline in revenue for 2023, despite heavily discounting prices in the U.S. This sobering downward revenue spiral for Beyond has continued in 2024, a stark contrast to the heyday of astronomical valuations in the plant-based meat industry just a few short years.
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Seth Godin
AUGUST 21, 2024
I came across this (ironically) anonymous quote recently: “The offline world is full of sticks, but the internet only has carrots.” When we come together in groups, it can bring out the best in people. When those groups are anonymous, porous and transient, though, the opposite can happen. And mobs never helped anyone, ever.
Adweek
AUGUST 21, 2024
Wondering if women's sports in the United States are actually winning? Just check the scoreboard. In November 2023, Deloitte predicted that revenue generated by U.S. women's sports in 2024 would exceed $1 billion for the first time. The $1.28 billion estimate was 300% larger than the last time the company made such a prediction in.
More About Advertising
AUGUST 21, 2024
Although women constitute over half the global population, a study by the Journal of the Academy of Marketing Science found that women hold only 39% of spots in advertisements. While the advertising industry might point to increased screen time for women as a sign of progress, the reality both behind and in front of the … The post Becky Owen: why advertising needs diverse women first appeared on More About Advertising.
Adweek
AUGUST 21, 2024
At a time when shoppers are feeling the pinch of inflation, businesses are doing their best to distinguish their offerings from the competition.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 21, 2024
The growth of Walmart's ads business and third-party marketplace are separate, it says. Plus, Google and Meta've been targeting teens for a while. The post Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns appeared first on AdExchanger.
Exchange Wire
AUGUST 21, 2024
On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [.] The post Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth appeared first on ExchangeWire.com.
Digiday
AUGUST 21, 2024
This story was first published by Digiday sibling WorkLIfe Developers don’t want to find themselves spending a significant amount of time on repetitive, thoughtless tasks. GenAI is helping them get out of that spot. Specifically, at Amazon, developers previously reported that 70% of their time is spent on tedious and repetitive tasks rather than coding.
Playwire
AUGUST 21, 2024
Key Points Get to Know Gen Alpha : Gen Alpha is tech-savvy and expects engaging, interactive content across all digital platforms. To align with this audience, advertisers need to create shareable, personalized experiences that resonate with their needs and wants. Navigating CTV Advertising : Reaching Gen Alpha with CTV advertising involves strict COPPA compliance, which could restrict data collection from kids under 17 with the enactment of COPPA 2.0, requiring a significant focus on contextual
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
AUGUST 21, 2024
Demure this, Brat Summer that. If it seems like “extremely online” culture is showing up in mainstream marketing outside of social media, — that’s because it is, according to agency execs. Social media trends are infiltrating other media channels as is the language that originated on social feeds. “This appears to be the next evolution in cross-channel advertising,” said Holly Willis, founder and CEO of creative agency and marketing consulting firm Magic Camp, in an email.
Spoton Digital Media
AUGUST 21, 2024
We don’t need to tell you the 2024 election is coming. By now, you’ve already seen it dominating the news cycle, showing up in commercial breaks, taking over social media, and spilling over into email and text inboxes. An election always takes over large chunks of advertising space and attention spans, but its reach is even wider during a presidential election year.
Digiday
AUGUST 21, 2024
Connected TV (CTV) ad spend is rising, but broadcasters would like it to speed up. Warner Bros. Discovery is rolling out a first-party data platform across its international media portfolio — including CNN, Max, discovery+ and Eurosport in Europe, the Middle East, Africa, Asia Pacific and Latin America — in a bid to tempt advertisers to increase their CTV and digital ad spend with the media firm.
Basis
AUGUST 21, 2024
Though marketing to Generation Alpha might seem like a far-off reality (after all, wasn’t it just yesterday we started to talk about connecting with Gen Z ?), today’s youngest generation is already beginning to demonstrate a remarkable influence. With Gen Alphas forecast to amass $5.46 trillion in spending power by 2029, the time for brands and marketers to begin understanding these young consumers is, well, now.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
AUGUST 21, 2024
The latest media trends, defined This summer — or the past several years for that matter — has been anything but peaceful in the world of digital media. And amid all of the breaking news, a slew of new vocabulary terms emerged with or without clear definitions. Fear not, though! Here’s the latest guide to what people are actually saying when they talk about the ever-changing media industry.
VideoWeek
AUGUST 21, 2024
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship. Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed with the influx of massive sponsors into sports across different media types.
Digiday
AUGUST 21, 2024
Roblox has quietly become one of the biggest games in the world , with nearly 400 million users logging into the metaverse platform on a monthly basis. This year, brands are taking full advantage. The rise of Roblox as a marketing tool has been readily apparent this year at annual industry events such as IAB PlayFronts , where brands and agencies jockeyed to show off their deep knowledge of the platform.
Exchange Wire
AUGUST 21, 2024
Nexxen, a global, flexible, advertising technology platform with deep expertise in data and advanced TV, today (August 21st, 2024) announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (“ACR”) data [.] The post Nexxen’s Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
AUGUST 21, 2024
Kenneth Suh, Chief Strategy Officer, Nexxen Sports and streaming seem to be everywhere of late — at the upfronts, dominating the news and landing mentions on major companies’ earnings calls. They’re practically inescapable, and the subsequent convergence of sports and streaming is reshaping how fans access and experience live events. Major platforms, including Netflix, Apple, Roku and more, are leading the charge here and the opportunities presented are seemingly endless.
VideoWeek
AUGUST 21, 2024
In July, streaming accounted for 41.4 percent of total TV viewing time in the US, according to Nielsen’s latest ‘The Gauge’ report, which maps out how American audiences consume content via TV sets. While streaming isn’t growing at the rate it once was – streaming actually fell as a percentage of total TV time after hitting a high of 38.7 percent last July, and only hit that figure again back in May – it’s still steadily gaining ground over broadcast and
Exchange Wire
AUGUST 21, 2024
Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand. Aimed to connect with a high-end home retail audience to raise awareness of King [.] The post Mindshare & Teads Drive Innovation with King Living’s First CTV Campaign in Singapore appeared first on ExchangeWire.com.
More About Advertising
AUGUST 21, 2024
Starbucks is struggling, replacing highly-paid CEO Laxman Narasimhan with Brian Niccol from Chipotle following an intervention by founder and still influential Howard Schultz. Increasingly accident-prone Starbucks has come under more fire as Niccol will spend much of his expensive time (he’s getting a signing-on fee of $113m) working from his southern California home.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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