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TikToks turbulent year in the U.S. barely rattled marketers until now. As the app enters its final countdown, marketers are taking the ban more seriously than ever because its looking increasingly like TikTok, at least in its current guise, is on borrowed time. Earlier this month, the apps U.S. prospects hit a new low. A federal appeals court ruled that national security concerns outweigh First Amendment protections, forcing ByteDance to divest TiKTok if it wants to remain in the market.
Gen Z is the audience everyones chasing. Like millennials before them, they sit at the intersection of whats next and what matters. But this generation is different; they were born into the social media age with instant access to millions. Their influence isnt just significant; its exponential. Brands are laser-focused on capturing their attention because […] The post The PPCCs Of Gen Z Marketing appeared first on AdExchanger.
The influx of AI agents is quickly creating new ways to autonomously browse the internet and shop online. However, the feature also poses potential challenges for publishers, advertisers, and e-commerce companies including new problems with how to deal with bot traffic. Last week, Google debuted a range of new features as part of its release of Gemini 2.0, including a preview of a new agent called Project Mariner that offers to help people with everything from researching and booking trips to s
The future of digital marketing is poised for groundbreaking transformations. By 2025, technological advancements and shifting consumer behaviors will reshape the landscape for digital advertising agencies. With artificial intelligence, voice search, and evolving data privacy norms playing influential roles, these trends will significantly impact marketing strategies.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
What a month last week was, right? Omnicoms proposed $30 billion stock acquisition of rival holding company Interpublic Group caught an entire industry by surprise when the news broke in a report in the Wall Street Journal on Sunday, Dec. 8, throwing the entire journalism world that covers media and advertising into paroxysms of endless coverage despite the fact that this proposed mega-deal isnt expected to close till Fall 2025.
AppLovins ecommerce advertising beta program has sparked optimism and speculation. Plus, the results of YouTubes auto-reply program have been mixed. The post AppLovin Isnt Playing Games; YouTube Prompts Are Prompt, But Off appeared first on AdExchanger.
Like all good metaphors, it might be practical too. Your ‘shoes’ are the point of greatest leverage. The spot where you have traction and engage with the world most directly. For a freelancer, it might be the way you engage with customers, or your software tools. It might be the reputation (or lack of reputation) you have with your peers.
Like all good metaphors, it might be practical too. Your ‘shoes’ are the point of greatest leverage. The spot where you have traction and engage with the world most directly. For a freelancer, it might be the way you engage with customers, or your software tools. It might be the reputation (or lack of reputation) you have with your peers.
News in brief: ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach ITV Partners with YouTube ITV has partnered with YouTubes partner programme, bringing its library to viewers through the video platform. A dedicated [.] The post ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach appeared first on ExchangeWire.com.
Reddits sports fan communities grew rapidly in the last year. Perhaps no great surprise, given 2024s bumper sporting schedule, which saw the Olympic Games, Copa America and Euro 2024 tournaments catch the attention of audiences. The platform recorded a 35% year-on-year increase in engagement in over 1,000 sports-themed Subreddits, according to internal data that didn’t outline specific figures , shared with Digiday.
My series of best ads of 2024 spans over four parts (check out the first and second instalments). I curated this compilation by looking at my weekly posts over the last 12 months. Here is part 3 of my pick of best ads of 2024: Volvo: EX90 – imagining what would be This ad for [.] The post Best ads of 2024: 40 top creative campaigns of the year | Part 3 of 4 appeared first on Bhatnaturally.
So here we are, the final week of blog posting for the year. Last week was a lot of reasonably heavy posts but this week will be different. Not just because its the holiday season, but because Im in full-on scrape-the-barrel mode for content. I know you probably think that has been the case for the last 10 years, but trust me, its even worse than you have previously experienced, exemplified by this: This is an adult store in Melbourne, Australia.
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Amazon Ads has taken a significant leap forward in optimizing the advertising experience for its users by unveiling a suite of new AI-driven creative studio beta. These advanced tools focus on leveraging machine learning to improve ad creative for products sold on Amazon. This comes in combination with the existing AI with Amazon ads to help advertisers maximize ROI and increase brand visibility within its extensive e-commerce ecosystem.
Madly dancing with your mother and brother, Meet the Beatles circles the turntable, its iconic sleeve lying on a bronze carpet next to the stereo. Youre not sure the song, Twist and Shout? The memory is faded. Like home movies before smartphones. Technicolor. Monophonic. Giddy. Your mom is pretty, with super short hair like Mia Farrow or Twiggy. You and Jess wore it long like Beatles.
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