Adweek
MARCH 12, 2024
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they'd be unable to afford so much as a 10% rate hike, and some three quarters fear that such a.
Seth Godin
MARCH 12, 2024
That’s a cliche from the movies. Dangling from a railroad bridge, only determination and firm grip can save the hero. In our modern world, we often end up holding on to ideas, to grievances or to our view of the world. Ironically, the harder we hold on to the things we’re hiding from, the less dear our life becomes. Perhaps we could let go for dear life instead.
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The Ad Tech Blog
MARCH 12, 2024
Startups must implement robust security measures, including encryption, access controls, and regular security audits, to ensure data protection and comply with HIPAA in digital health initiatives. They should also educate their staff on HIPAA requirements and best practices for handling sensitive health information. What specific measures can startups take to protect health data?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 12, 2024
Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. The V&A Museum in London is tackling that challenge head-on with an elaborate campaign that caters to a wide range of specific and.
AdExchanger
MARCH 12, 2024
Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel community refers to itself, has HUMINT (info collected by humans), GEOINT (geospatial data collection) and OSINT (open-source online info), to cite just a few. And here’s another: ADINT, or information gathered through commercial ad tech […] The post How US Intelligence Agencies Buy And Use Programmatic Data For Surveillance appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 12, 2024
Meta is chasing two advertising trends – short-form video and retail media – and it’s doing so by leaning into the biggest trend out there: AI-based ad tech. On Tuesday, Meta released new products in its Advantage+ suite of automated ad products that focus on AI and video and campaigns for retail media networks. Advantage+ […] The post Can Meta Reel In More Automated Ad Products?
Adweek
MARCH 12, 2024
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies.
Martech
MARCH 12, 2024
You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best customers are? Those who will replace your current set of best customers as they “age out” or perhaps join and augment your profitability?
Adweek
MARCH 12, 2024
Over the past 20 years, Steven Moy has worked his way through a handful of advertising's biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in his new gig as CEO of L&C, a small independent creative shop founded by Rolando Cordova and Gian Carlo.
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AdExchanger
MARCH 12, 2024
Converged funnel. Flattened funnel. Collapsed funnel. The non-funnel funnel. The funnel has been such a powerful visualization for the buying process for so long that, even a decade into radical shifts in consumer shopping habits, it’s hard to let go. It’s still useful in explaining and shaping marketing strategies and tactics. Consider retail media, which […] The post Shopping Has Transformed.
Adweek
MARCH 12, 2024
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform. Beckham stars in a commercial that will be part of a yearlong campaign for the Anheuser-Busch InBev brand and introduces the slogan, "Worth More." The new tagline builds on the well-known and long-running.
illumin
MARCH 12, 2024
Mobile ads provide the ideal opportunity to create tailored ads for targeted audiences. Personalized mobile ads ensure marketers have the biggest impact possible by providing users with engaging and relevant messaging, helping to build and maintain a positive relationship between brands and their audience. Mobile advertising uses features like GPS and smartphone data tracking to create personalized user profiles.
Adweek
MARCH 12, 2024
The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. It can't leverage that, though, since attention metrics aren't biddable on the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 12, 2024
Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. First spotted. The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot?
Adweek
MARCH 12, 2024
For those in any doubt, women's soccer can be a brutal sport, as ecommerce giant Amazon's European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB's first work for Amazon, "The Grit" celebrates the spirit of the women's game with 30- and 60-second edits. Directed by BAFTA-nominated director Molly Manning Walker, the.
Martech
MARCH 12, 2024
This year marks the 20th anniversary of Facebook. For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. As a result, CMOs are getting questions from the CEO regarding the role and importance of social media in driving business impact.
Adweek
MARCH 12, 2024
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership service that can help with that. Ipsy is a powerful marketing platform for the beauty industry bringing together brands, creators and highly engaged.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
MARCH 12, 2024
Women’s tennis (Wimbledon and US Open) and basketball (WNBA and NCAA) were the top women’s sporting events for US advertisers last year, according to EDO, a TV measurement company. The data showed that the Wimbledon Semi-Finals and Finals generated the most ad engagement across women’s sport in 2023. The firm’s inaugral Women’s Sports TV Outcomes Report charted the effectiveness of every national TV ad in the US across a range of women’s sports competitions.
Adweek
MARCH 12, 2024
During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK's 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairwoman and CEO of Warner Bros. Television Group, making her one of the premier Black executives leading the charge in the television industry. However, the.
AdExchanger
MARCH 12, 2024
The best part of raising money? Spending it. On Tuesday, six months after it announced a $15 million Series A round, ad ops startup Aditude announced its acquisition of CPMStar, an SSP focused on helping web-based game developers and gaming-oriented publishers monetize. As part of the deal, Aditude will get CPMStar’s owned-and-operated sites and take […] The post Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More Direct Gaming Deals appeared first on AdExchanger.
Adweek
MARCH 12, 2024
Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a "nagwall" to encourage reader support, refuses to work with oil and gas advertisers, and caters to a global audience distributed equally across three continents. In an industry plagued by risk.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 12, 2024
It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with. “There are too many data sources, too many data sets floating around, and the technology is very complex,” Brown-West says on this week’s episode […] The post From ‘Big Data’ To Business Intelligence appeared first on AdExchanger.
Digiday
MARCH 12, 2024
Amid heightened anticipation that the end of third-party cookies is near, sources are calling for a further hiatus in Google Chrome’s retiring support for them as the industry awaits the outcome of its ongoing antitrust trials. Some stakeholders are concerned its Privacy Sandbox proposals — a means of continuing behaviorally targeted advertising without the foundational technology — are tactics meant to evade government censure that may arise from its multiple anticompetitive tussles with
Ad Monsters
MARCH 12, 2024
In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. This time, we’re delving into the value of public data. To Søren H. Dinesen , CEO and Co-Founder of Digiseg , third-party cookies can’t go away fast enough. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. “Someone can spend a lot of time reading about solar p
More About Advertising
MARCH 12, 2024
The Association of Independent Commercial Producers has made a couple of very smart films showing Vincent Van Gogh and Frida Kahlo being put through the wringer of modern focus groups and subjected to the dubious opinions of clients’ spouses. It’s all in the service of attracting high calibre entries to its annual awards. Posterity is … The post Could Van Gogh and Kahlo pass the focus group test?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MARCH 12, 2024
Despite Snapchat’s new brand marketing campaign, it’s still the same old story for advertisers: they don’t know what to make of the platform. A month after Snapchat launched its global riposte to social media with the strap line “Less likes, more Snapchat,” marketers have been left none the wiser as to whether this is going to ladder up into something for its ads business.
AdExchanger
MARCH 12, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sandbox Soapbox The Trade Desk and other ad tech companies (not to mention the IAB Tech Lab) have been antagonistic to the Chrome Privacy Sandbox. Which has opened a wide lane for Criteo to establish itself as the largest and most heavily […] The post Kids Fighting In The Sandbox; Whistling Past The Cookie Graveyard appeared first on AdExchanger.
Digiday
MARCH 12, 2024
The drums of the $20 billion-plus video upfront marketplace are starting to beat quietly, but their sounds will soon get much louder. One of the first video sellers to pick up sticks and test out its kit is National CineMedia, which is planning to bring new offerings to market in hopes of securing a bigger share of ad dollars. Digiday has learned that NCM will for the first time offer guarantees on business outcomes for advertisers who commit dollars in the upfront.
Marketing Tech News
MARCH 12, 2024
Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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