Sat.Nov 16, 2024

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McDonald’s Christmas Light Show is an Ode to Spontaneous Drive-Thru Dinners

Adweek

When you're hungry on the road, the warm yellow glow of McDonald's arches can feel like a beacon of hope to your rumbling stomach. That's the feeling McDonald's is trying to capture in the festive installment of its long-running "Fancy a McDonald's" U.K. campaign, which taps into the moments in life that simply call for.

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Sincerity is expected

Seth Godin

Well, not always. That’s why it’s so important. We don’t expect an actor to tell the truth. That’s their job. Musicians and other performers are playing a role. And social niceties encourage us to put on a smile and share appreciation, even in situations where it might not be fully honest. On the other hand, organizations like the SEC insist that a CEO actually say true things. “Just kidding” is hard to rely on when making investment decisions.

Media 115
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9 Ways SpotOn Supports Our Communities — And How You Can Too

Spoton Digital Media

We believe no organization operates in a vacuum. We find organizations that operate in a community — more specifically, multiple communities thrive and succeed. From our local neighborhoods and cities to our unique customer bases and industries, organizations and the people working in them are a part of various communities. As organizations, it is our responsibility to support these varied and unique communities.