Martech
DECEMBER 10, 2024
The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers.
Adweek
DECEMBER 10, 2024
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger could impact the TV marketplace. Ross Benes, a senior analyst with eMarketer, said if the deal goes through without any significant delays or divestment requirements, it could add more scale to the connected.
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AdExchanger
DECEMBER 10, 2024
The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of what it is or how it works. Its like we all agreed to make personal mobility devices and all came up with […] The post Demystifying Curation: Redefining Digital Advertising Beyond The Buzzword appeared first on AdExchanger.
Adweek
DECEMBER 10, 2024
Tuesday, Dec. 2 The most-watched programs on all three networks aired in the pre-primetime evening hours. Fox News' The Five led with over four million total viewers at 5 p.m. ET, while The Beat with Ari Melber finished first for MSNBC at 6 p.m. and the 4 p.m. hour of The Lead with Jake Tapper.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Basis
DECEMBER 10, 2024
Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. At the same time, more than seven in 10 say their jobs have become more difficult in the past two years, as inefficient processes, rising costs, and siloed systems hinder progress.
Adweek
DECEMBER 10, 2024
In what is without a doubt one of the top five episodes of Seinfeld, George is regaling his moment as a "marine biologist" with Jerry, Kramer, and Elaine: "The sea was angry that day, my friends, like an old man trying to send back soup at a deli!" George's "perfect storm" also perfectly captures what.
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Adweek
DECEMBER 10, 2024
Omnicom's reported $14 billion blockbuster acquisition of IPG has the potential to rival Publicis Groupe's position as a center for tech and innovation excellence, thanks to the potential interplay of the new Omnicom entity's data, commerce, and AI tech capabilities. But, while having separate pieces of the puzzle will be helpful, merging them successfully is.
Digiday
DECEMBER 10, 2024
This Tactics + Insights guide, sponsored by Amazon Ads, explores how brands leverage generative AI to unlock more efficient ad creation, drive creative transformation and optimize ad creatives. Successful ad creative differentiates products and empowers advertisers to stand out in the competitive marketplace; however, brands face two prevalent challenges when devising, designing and deploying ad creative that can achieve these two goals.
Adweek
DECEMBER 10, 2024
Returning to the Super Bowl after more than a decade, General Mills is showcasing one of its top snack brands in the Big Game: Totino's Pizza Rolls. The spot aims to remind fans that Totino's Pizza Rolls are the perfect value-priced game day snack. "Totino's Pizza Rolls has been an iconic brand for decades, bringing.
Digiday
DECEMBER 10, 2024
This weeks Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. See TV Streamings TV watch time share peaks TikTok loses bid to avoid ban, Comcast and WBD bundle up, Paramount set to slim down, and more See TV Maybe the connected TV ad market needs to get more traditional to advance.
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Adweek
DECEMBER 10, 2024
NBC News' Today continued its winning streak as America's No. 1 morning show in total viewers and the advertiser-prized Adults 25-54 for the week of Dec. 2. It's the sixth week in a row that Today has claimed the crown over the former top dog, ABC News' Good Morning America. But the show's latest win.
Digiday
DECEMBER 10, 2024
This year, reality bent to the will of the meme. The shift has been building for years, fuelled by a potent cocktail of politics, creators and fandoms. But over the past 12 months, it finally crossed the threshold. Think thats overstated? Just look around. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Adweek
DECEMBER 10, 2024
Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios reports. That's the highest rate since the first half of 2022. Driving the deal growth is an increase in digital ad.
Exchange Wire
DECEMBER 10, 2024
DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content [.] The post DoubleVerify Launches Industry-Leading GenAI Protection appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
DECEMBER 10, 2024
There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK's inaugural Creative Tech Awards took the use of these advanced tools a step further, embedding technology at the heart of their creative campaigns. These brands, agencies and tech firms found new ways.
AdExchanger
DECEMBER 10, 2024
I pity the fool that gets between me and my lunch but thats precisely what the server behind the counter did last time I was at my favorite burger joint. As I placed my order, he asked for my phone number to look me up in the system. I said Id rather just buy […] The post In-Person Data Collection Annoys Customers And Its Ineffective appeared first on AdExchanger.
Adweek
DECEMBER 10, 2024
WAOW anchor Melissa Langbehn said goodbye to viewers after losing her job in the most recent Allen Media layoffs. Her departure from WAOW and the layoffs at Allen Media properties in Eau Clair, La Crosse and Madison are more than a simple business decision implemented to increase profits, put a band-aid on a shrinking bottom.
Ad Badger
DECEMBER 10, 2024
Tired of dealing with inventory headaches, shipping costs, and Wheres my order emails? Its time to step into the. Read More What Are Digital Products on Amazon and Why Sell Them? The post What Are Digital Products on Amazon and Why Sell Them? appeared first on Ad Badger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
DECEMBER 10, 2024
NBCUniversal is continuing to bolster its ads team. Today, NBCU announced that former Roku executive Kristina Shepard will join its advertising and partnerships team as executive vice president of streaming and performance sales and partnerships. Shepard will join the company next month, having oversight of all programmatic, digital, and performance sales while reporting to Alison.
AdExchanger
DECEMBER 10, 2024
In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the agency world: a large indie player in a pool full of holding companies. This year, Mars is back on the docket. Except now its to talk about the companys acquisition by Publicis, the largest of the agency […] The post Mars United CEO Rob Rivenburgh On Selling To Publicis, And Where Retail Media Goes Next appeared first on AdExchanger.
Adweek
DECEMBER 10, 2024
If Omnicom's acquisition of Interpublic (IPG) goes as planned, the 'big six' holding companies will become the 'big five' before 2025 is done. Through its reported $13.25 billion acquisition of its rival, Omnicom will now be the dominant network in the U.S., competing with French powerhouses Publicis Groupe and Havas, U.K.-based WPP, and Japan's Dentsu.
Ad Monsters
DECEMBER 10, 2024
Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Sren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Third-party cookie deprecation has created a pricing crisis for publishers. When readers can’t be identified, ad inventory sells at a steep discountsometimes 70-80% below addressable rates.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
DECEMBER 10, 2024
Horizon Media now has a full-service creative agency, with the launch of One Horizon. One of the largest U.S. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. The new agency, which will operate as part of Horizon Media, rounds out.
Digiday
DECEMBER 10, 2024
In what is likely to be one of the year’s biggest media stories, Omnicom Group has announced plans to acquire The Interpublic Group of Companies in a stock-for-stock transaction valued at approximately $13 billion. This merger is set to create the world’s largest advertising conglomerate, combining renowned agencies such as BBDO, TBWA Worldwide, and McCann Worldgroup under one umbrella, after the two entities’ respective leadership teams decided that scale is the way forward on
Adweek
DECEMBER 10, 2024
Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they aren't all the same. Some chief executive officers, for example, earned a lot more than the others last year.
Spoton Digital Media
DECEMBER 10, 2024
A growth mindset is essential for marketing success. We need to constantly learn new things, challenge old assumptions, and keep an open mind about shifting perspectives, trends, and tools and we had a lot to learn in 2024! From major shifts in social media to big changes to Googles search algorithm to the explosion of AI tools, there were many lessons to research, review, and test.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
DECEMBER 10, 2024
The NBA has spent the past few decades planting its flag in Christmas Day--much the same as the NFL has staked out Thanksgiving--returning this year with a remake of its seminal "Jingle Hoops" ad from 2013. The new 30-second commercial is more elaborate in its production style, versus the stripped-down and streamlined live-action original, with.
Digiday
DECEMBER 10, 2024
Premium chocolate brand Tony’s Chocolonely harbors grand hopes. For the last 19 years, the Dutch chocolate-maker has grown gradually, utilizing bright packaging and an anti-exploitation narrative to establish itself as the thoughtful shoppers chocolate of choice. Its been active in the U.S. since 2015, and in sweet-toothed European markets such as the U.K. and Germany since 2019.
Adweek
DECEMBER 10, 2024
If you thought they only showed up when you wanted to sleep in, a Maryland man armed with a leaf blower tried to disrupt the media presence outside the former school of alleged assassin Luigi Mangione. WBFF reporter Shannon Lilly was doing a live shot outside the Gilman School, where the man accused of killing.
IAB Tech Lab
DECEMBER 10, 2024
Read about 4 key themes from IAB Tech Lab's I Want my CTV 2024 event in this recap The post Driving Advanced TV Innovation: I want my CTV 2024 recap appeared first on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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