Adweek
DECEMBER 10, 2024
Upon the news that Omnicom is acquiring rival agency holding company Interpublic Group, marketers and brands are wondering how the potential merger could impact the TV marketplace. Ross Benes, a senior analyst with eMarketer, said if the deal goes through without any significant delays or divestment requirements, it could add more scale to the connected.
Martech
DECEMBER 10, 2024
The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers.
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Adweek
DECEMBER 10, 2024
Tuesday, Dec. 2 The most-watched programs on all three networks aired in the pre-primetime evening hours. Fox News' The Five led with over four million total viewers at 5 p.m. ET, while The Beat with Ari Melber finished first for MSNBC at 6 p.m. and the 4 p.m. hour of The Lead with Jake Tapper.
Basis
DECEMBER 10, 2024
Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. At the same time, more than seven in 10 say their jobs have become more difficult in the past two years, as inefficient processes, rising costs, and siloed systems hinder progress.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 10, 2024
In what is without a doubt one of the top five episodes of Seinfeld, George is regaling his moment as a "marine biologist" with Jerry, Kramer, and Elaine: "The sea was angry that day, my friends, like an old man trying to send back soup at a deli!" George's "perfect storm" also perfectly captures what.
AdExchanger
DECEMBER 10, 2024
Theres No Place Like Chrome Two of the proposed remedies in the DOJs search antitrust suit against Google are requirements to divest Chrome and stop paying other browsers to be their default search engine. Those proposals sound like killer opportunities for other browsers. Except they might just be killers, The Information reports. Firefox, Edge, Brave, […] The post The Futile Search For Google Search Remedies; Agents Of Change appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 10, 2024
The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of what it is or how it works. Its like we all agreed to make personal mobility devices and all came up with […] The post Demystifying Curation: Redefining Digital Advertising Beyond The Buzzword appeared first on AdExchanger.
Adweek
DECEMBER 10, 2024
Adtech M&A has started to pick up the pace in the last few weeks. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios reports. That's the highest rate since the first half of 2022. Driving the deal growth is an increase in digital ad.
AdExchanger
DECEMBER 10, 2024
I pity the fool that gets between me and my lunch but thats precisely what the server behind the counter did last time I was at my favorite burger joint. As I placed my order, he asked for my phone number to look me up in the system. I said Id rather just buy […] The post In-Person Data Collection Annoys Customers And Its Ineffective appeared first on AdExchanger.
Adweek
DECEMBER 10, 2024
There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK's inaugural Creative Tech Awards took the use of these advanced tools a step further, embedding technology at the heart of their creative campaigns. These brands, agencies and tech firms found new ways.
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Digiday
DECEMBER 10, 2024
This Tactics + Insights guide, sponsored by Amazon Ads, explores how brands leverage generative AI to unlock more efficient ad creation, drive creative transformation and optimize ad creatives. Successful ad creative differentiates products and empowers advertisers to stand out in the competitive marketplace; however, brands face two prevalent challenges when devising, designing and deploying ad creative that can achieve these two goals.
Adweek
DECEMBER 10, 2024
NBCUniversal is continuing to bolster its ads team. Today, NBCU announced that former Roku executive Kristina Shepard will join its advertising and partnerships team as executive vice president of streaming and performance sales and partnerships. Shepard will join the company next month, having oversight of all programmatic, digital, and performance sales while reporting to Alison.
Digiday
DECEMBER 10, 2024
This weeks Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. See TV Streamings TV watch time share peaks TikTok loses bid to avoid ban, Comcast and WBD bundle up, Paramount set to slim down, and more See TV Maybe the connected TV ad market needs to get more traditional to advance.
Adweek
DECEMBER 10, 2024
If Omnicom's acquisition of Interpublic (IPG) goes as planned, the 'big six' holding companies will become the 'big five' before 2025 is done. Through its reported $13.25 billion acquisition of its rival, Omnicom will now be the dominant network in the U.S., competing with French powerhouses Publicis Groupe and Havas, U.K.-based WPP, and Japan's Dentsu.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
DECEMBER 10, 2024
As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity. What is a brand LLM?
Adweek
DECEMBER 10, 2024
Four companies -- WPP, Publicis Groupe, Omnicom Group, and Interpublic Group (IPG) -- have dominated the advertising industry for years, yet they aren't all the same. Some chief executive officers, for example, earned a lot more than the others last year.
Exchange Wire
DECEMBER 10, 2024
DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content [.] The post DoubleVerify Launches Industry-Leading GenAI Protection appeared first on ExchangeWire.com.
Adweek
DECEMBER 10, 2024
Horizon Media now has a full-service creative agency, with the launch of One Horizon. One of the largest U.S. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. The new agency, which will operate as part of Horizon Media, rounds out.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
DECEMBER 10, 2024
Jared Belsky needs your help. Hed like someone to please explain to him why media arbitrage isnt a form of stealing, he says on this weeks episode of AdExchanger talks. As the former CEO of Dentsu agency 360i and the current chief and co-founder of a new indie agency called Acadia, Belsky has spent a […] The post The Crusade Against Principal-Based Buying appeared first on AdExchanger.
Adweek
DECEMBER 10, 2024
In light of THE news (do we treat this like the Super Bowl without saying exactly what it is?)--for me, as the CEO of an independent agency, it's an interesting time to reflect. As a former employee of both holding companies, Omnicom and IPG, and truly growing up a child of "Big Advertising," I'm fascinated.
Martech
DECEMBER 10, 2024
Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Add to that the challenge of identifying whats workingand what isntand the need for a more streamlined approach becomes clear.
Adweek
DECEMBER 10, 2024
Omnicom's reported $14 billion blockbuster acquisition of IPG has the potential to rival Publicis Groupe's position as a center for tech and innovation excellence, thanks to the potential interplay of the new Omnicom entity's data, commerce, and AI tech capabilities. But, while having separate pieces of the puzzle will be helpful, merging them successfully is.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
DECEMBER 10, 2024
In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the agency world: a large indie player in a pool full of holding companies. This year, Mars is back on the docket. Except now its to talk about the companys acquisition by Publicis, the largest of the agency […] The post Mars United CEO Rob Rivenburgh On Selling To Publicis, And Where Retail Media Goes Next appeared first on AdExchanger.
Adweek
DECEMBER 10, 2024
The NBA has spent the past few decades planting its flag in Christmas Day--much the same as the NFL has staked out Thanksgiving--returning this year with a remake of its seminal "Jingle Hoops" ad from 2013. The new 30-second commercial is more elaborate in its production style, versus the stripped-down and streamlined live-action original, with.
MNTN
DECEMBER 10, 2024
A brands net promoter score (NPS) is one of the most popular tools for measuring how likely customers are to recommend it to others. Many Fortune 1000 companies use an NPS-based system, which can be a great way of gauging how consumers feel about your company. But what is NPS as a concept, and how can you improve your score? Heres everything you need to know about one of the most important marketing metrics.
Adweek
DECEMBER 10, 2024
WAOW anchor Melissa Langbehn said goodbye to viewers after losing her job in the most recent Allen Media layoffs. Her departure from WAOW and the layoffs at Allen Media properties in Eau Clair, La Crosse and Madison are more than a simple business decision implemented to increase profits, put a band-aid on a shrinking bottom.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
MNTN
DECEMBER 10, 2024
Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3% between 2024 and 2029 , making for a market valued at over $429 billion. Thats a lot of cash floating around the OTT advertising sector, which means brands face stiff competition for sought-after ad slots.
Adweek
DECEMBER 10, 2024
Returning to the Super Bowl after more than a decade, General Mills is showcasing one of its top snack brands in the Big Game: Totino's Pizza Rolls. The spot aims to remind fans that Totino's Pizza Rolls are the perfect value-priced game day snack. "Totino's Pizza Rolls has been an iconic brand for decades, bringing.
Exchange Wire
DECEMBER 10, 2024
News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Metas Ad Partnership Global Ad Spend to Surpass $1tn in 2024 Global ad spend is set to rise by 9.5% in [.] The post Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Metas Ad Partnership appeared first on ExchangeWire.com.
Adweek
DECEMBER 10, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Kim Waldmann, global chief customer officer at Foot Locker. Kim shares how Foot Locker is leveraging first-party data, creator partnerships, and a reimagined in-store experience to connect with the next generation of sneaker enthusiasts. With leadership experience at.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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