Adweek
FEBRUARY 4, 2025
For decades, marketers have faced a profound disconnect: Black culture drives consumer trends, yet the infrastructure of commerce often excludes its core community. Black artists fill stadiums their day-one fans can't access. Black style defines luxury brands their originators can't afford. Black vernacular sells products while its creators watch profits flow elsewhere.
AdExchanger
FEBRUARY 4, 2025
Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global Managing Director of Publisher Partnerships in April 2020 (eek!) to join Permutive, where he was GM and COO for more than […] The post Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech appeared first on AdExchanger.
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Adweek
FEBRUARY 4, 2025
If the choice is to go big or go home at this year's Super Bowl, you can bet that Sean Hannity and Bret Baier are gonna go big. The Fox News anchors came off the sidelines for the network's Big Game promo, and TVNewser has your exclusive first look at the 15-second spot. Not for.
AdExchanger
FEBRUARY 4, 2025
Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Googles collecting nine and 10-digit fines like theyre going out of style. Its iron grip on the global search market might be loosening at last. All of which is to say, Alphabets earnings are absolutely unaffected. The […] The post The Alphabet Moneymaking Machine Grows Despite All Challenges appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 4, 2025
Here's one thing we can promise you about this year's Puppy Bowl: You will believe a dog can fly. While James Gunn's highly-anticipated Superman relaunch won't soar into the lineup of Super Bowl movie trailers, the Warner Bros. Discovery-backed comic book blockbuster will be getting its paws all over the latest rumble between Team Ruff.
Digiday
FEBRUARY 4, 2025
For years, X (known back then as Twitter) was the so-called second screen for the Super Bowl, where fans and brands huddled to react to Big Game moments in real time. This year, however, its unclear which social media platform, if any, will serve as the Super Bowl town square. At this years Big Game, expect to see the beginnings of a shifting second screen environment where, instead of targeting broad audiences, brands focus on individual audience members, crafting messaging that integrates seam
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
FEBRUARY 4, 2025
What was once a brand exodus from Twitter could be turning into a brand influx to X. Behind the scenes, some advertisers have been inching toward a return for months. According to four ad execs familiar with 2025 media plans, a quiet reconsideration has been underway with some of those advertisers weighing whether the platforms baggage has eased or its advantages have grown enough to make a comeback worthwhile.
Adweek
FEBRUARY 4, 2025
Let's go, tongues. That's the slogan Coffee Mate is touting for its first Super Bowl ad, which features the voice of Shania Twain performing a new song about the joys of drinking Coffee Mate Cold Foam creamer. In the 30-second spot, which was created by Wieden+Kennedy New York and directed by Dan Streit, a young.
Rob Campbell
FEBRUARY 4, 2025
A while back, I did some work for the rock band Journey. The ‘Don’t Stop Believin’ mob. Anyway, without going into too much detail – though a lot of what I’m going to say is common knowledge so I’m not contravening my NDA, and trust me, I asked – it was a rather tension-filled experience. Not Red Hot Chili Peppers or should I say Anthony Kiedis – levels of tension, but definitely not chill, put it that way hahaha.
Adweek
FEBRUARY 4, 2025
Attention boomers, Xers, and millennials: Do not attempt to adjust your set for 15 seconds on Super Bowl night. That's when Gen-Z is hacking the broadcast to hype the Feb. 6 launch of Tubi's new original comedy series, The Z-Suite, starring everyone's favorite early-aughts mom, Lauren Graham, a.k.a. Lorelai Gilmore. ADWEEK has your exclusive first.
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MNTN
FEBRUARY 4, 2025
The streaming landscape is filled with different ways for viewers to watch their favorite TV and video content. But with all the differences between them (not to mention the endless list of acronyms), it can be hard to keep them all straight. One particular medium you need to be aware of involves virtual multichannel video programming distributors (vMVPDs).
Adweek
FEBRUARY 4, 2025
He Gets Us, a campaign to revamp the reputation of Jesus, the central figure in Christianity, is back in the Super Bowl for its third consecutive year. A 60-second ad will run in the first half of the game, a spokesperson told ADWEEK. The ad will explore "how Jesus redefined true greatness." Lerma, the lead.
Karola Karlson
FEBRUARY 4, 2025
What are the best marketing newsletters in 2025? The ones that are truly worth subscribing for, and don’t just leave your inbox clogged with unread messages… Here are the TOP 15 newsletters for curious marketers: Growth in Reverse by Chenell Basilio Creator Science by Jay Clouse Marketing Fix by Karola Karlson Newsletter Operator by Matt McGarry Marketing Ideas by Tom Orbach GTM Strategist by Maja Voje Growth Unhinged by Kyle Poyar How They Grow by Jaryd Hermann Demand Curve by Julia
Adweek
FEBRUARY 4, 2025
"At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. "At 14 she'll think they're unbearable." It's a gut-punching message, but it's true. Per the brand's own data, 45% of girls drop out of sports due to low body confidence by age.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
FEBRUARY 4, 2025
According to market research company MarketCast and Ad Age, Super Bowl ads have been getting less likeable over time. Their popularity peaked around 2013, when they were deemed more naughty and sarcastic. From this side of the Atlantic, however, 2025 is shaping up to be a classic year. This one from Stella Artois featuring David … The post Stella Artois introduces Beckhams long lost twin: Matt Damon first appeared on More About Advertising.
Adweek
FEBRUARY 4, 2025
AI startup Plot, which helps brands make sense of short-form video content proliferating across social media platforms, has raised $4.1 million in seed funding. Investors include Alexis Ohanian's venture firm Seven Seven Six, XYZ Capital, and Sophia Omarosa from Trust Fund. The cash injection will go toward product development as Plot expands its AI-powered video.
Exchange Wire
FEBRUARY 4, 2025
In a rapidly evolving digital landscape moving towards a cookieless world, IPM Advertising is at the forefront of advertising innovation by becoming the first Belgian media group to deploy the First-id identification solution, which is already transforming the French market. This [.] The post IPM Advertising Innovates Again by Becoming the Firstto Deploy First-id in Belgium!
Adweek
FEBRUARY 4, 2025
The Grammys hit a sour note ratings-wise on Sunday, but the telecast's pivot to fundraising brought in millions to victims of the California wildfires. CBS' telecast of the 67th Grammys on Sunday reached an average of 15.4 million viewers, according to Nielsen Live Plus Same Day Ratings. (Paramount ended its monthlong contract dispute with Nielsen.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
FEBRUARY 4, 2025
Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has released data showing that brands relying on outdated keyword blocklists are missing out on nearly half of all Super Bowl-related content due to overblocking [.] The post Agencies Missing Out on Half of Super Bowl Ad Inventory by Over Blocking appeared first on ExchangeWire.com.
Adweek
FEBRUARY 4, 2025
In the past, people paid little attention to what athletes wore when they arrived at a stadium for game day. But today, there is a growing focus on an athlete's style off the field. The NFL has recognized this shift and is now highlighting players' fashion choices. For example, this week's "Creator of the Week".
Exchange Wire
FEBRUARY 4, 2025
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [.] The post Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal appeared first on Exchan
Adweek
FEBRUARY 4, 2025
Making a Super Bowl commercial is like making a mini-movie, with big production values and star power. Haagen-Dazs' ad for Super Bowl 59 definitely fits that mold. The attention to detail in the campaign, called "Not so Fast, Not so Furious," lets the viewer live in the Fast & Furious world for just a few.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
FEBRUARY 4, 2025
Yahoo DSP announced it is the first demand side platform (DSP) to adopt IAB Tech Lab's standardised Data Transparency Labels. Designed to bring clarity to the data marketplace, these labels follow a "Nutrition Label" format, providing marketers, agencies, and data [.] The post Yahoo DSP to Adopt IAB Tech Lab’s Standardised Data Transparency Labels appeared first on ExchangeWire.com.
Adweek
FEBRUARY 4, 2025
Irish actor Barry Keoghan--and his donkey, Mosley, of course--are the latest stars that Squarespace has enlisted to front its 11th Super Bowl ad, following in the footsteps of actors Adam Driver, and Zendaya, with last year's ad directed by Martin Scorsese. For Super Bowl 59, Squarespace's oddball spot shows The Banshees of Inisherin actor on.
MNTN
FEBRUARY 4, 2025
The streaming landscape is filled with different ways for viewers to watch their favorite TV and video content. But with all the differences between them (not to mention the endless list of acronyms), it can be hard to keep them all straight. One particular medium you need to be aware of involves virtual multichannel video programming distributors (vMVPDs).
Adweek
FEBRUARY 4, 2025
Bringing back Grimace for his birthday in 2023 had such a positive effect on sentiment about McDonald's that the fast-food giant decided to go further down the family tree. The return of the Shamrock Shake also marks the return of Uncle O'Grimacey, with the hopes that the purple character and his green uncle will not.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
FEBRUARY 4, 2025
News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and Paramount Strike Measurement Deal Outbrain Completes Teads $900m Acquisition Outbrain has completed its acquisition of Teads, following regulatory approvals. The deal closed at approximately USD$900m [.] The post Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Security for Ad Targeting; Nielsen and Paramount Strike Measurement Deal appeared first on Exchan
Adweek
FEBRUARY 4, 2025
Two brands. Two agencies. Two commercials. Yet the same general idea: facial hair uproots itself from men's faces then flies around startling people--including children. It's the kind of silly, stupid fun viewers should expect to see during Super Bowl 59, but a very unlikely concept to see in two separate Big Game commercials. In Little.
Exchange Wire
FEBRUARY 4, 2025
LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [.] The post LiveRamp Partners with Ocado Ads to Launch Audience+ appeared first on ExchangeWire.com.
Adweek
FEBRUARY 4, 2025
The numbers $350 billion -- Alphabet's 2024 full year revenue, up 14% from $307 billion in 2023. $96.47 billion -- Q4 revenue, up 12% year-over-year, but below analyst projections. As a result, Alphabet shares dropped up to 8% in after-hours trading Tuesday. The company's Search and Cloud businesses, respectively, represented the biggest contributors to revenue.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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