Adweek
SEPTEMBER 10, 2024
Amazon is starting to plug ads into generative AI. Sponsored ads--Amazon's core search ad format--could start appearing in placements for Rufus, according to Amazon Ads' product releases for September. Rufus is Amazon's seven-month-old shopping assistant that uses gen AI to help people find products within Amazon's mobile app. Rufus is a chatbot that can answer.
Martech
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
SEPTEMBER 10, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of September 2, 2024. The post-holiday period was not kind to networks as all three cable nets saw a drop in their week-to-week numbers in total viewers and the prized demo of Adults 25-54. MSNBC and CNN saw steeper drops as.
Martech
SEPTEMBER 10, 2024
Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. However, many organizations fail to take advantage of all of them. This diminishes the research’s value and weakens marketing’s credibility. The issue often lies not in the research quality, but in how it is treated post-delivery.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 10, 2024
Ogilvy has promoted Fiona Gordon to global chief executive officer (CEO) of advertising. She will join the agency's global executive committee and report to Devika Bulchandani, Ogilvy's global CEO. Gordon previously served as Ogilvy U.K. CEO, overseeing operations and securing significant account wins including Molson Coors and Valeo Foods. She boasts a long career at.
Martech
SEPTEMBER 10, 2024
Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, the Foursquare Attribution target used geolocation for logged-in customers to measure foot traffic to stores and other signals to estimate sales.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 10, 2024
As the second day of the Justice Department’s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. “We are disappointed with the decision of the Court,” a Google spokesperson told CNBC on Tuesday.
Adweek
SEPTEMBER 10, 2024
An album drop from e.l.f might not have been on your 2024 bingo card, but last week the beauty brand joined the ranks of Charli XCX and Taylor Swift with a 16-song release of its own. Get Ready With Music, The Album riffs on popular Get Ready With Me (GRWM) social media videos, in which.
illumin
SEPTEMBER 10, 2024
Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. While this medium can be beneficial both online and offline, there are some key differences in how retail media functions in the digital and physical realms.
Adweek
SEPTEMBER 10, 2024
Dust off those bucket hats, matching tracksuits, and Hanson CDs: the 90s are back. Old Navy is the latest brand to lean into this era as it celebrates its 30th anniversary and attempts to win over new and old fans. The retailer, part of Gap Inc., is throwing back to its founding year of 1994.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
SEPTEMBER 10, 2024
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Alexandria, Virginia on Monday. It was like a crash course in ad tech – and ad tech history. The […] The post Your Day One Recap: DOJ vs.
Adweek
SEPTEMBER 10, 2024
Most people have to face the question of what to wear every morning. In a busy fashion season, European e-commerce company Zalando positions itself as a way to make the answer easier in a campaign starring Willem Dafoe as a style icon.
Seth Godin
SEPTEMBER 10, 2024
In medical TV dramas, losing consciousness is something that happens suddenly and dramatically. We can all tell… the body is still there, but the mind is gone, at least for now. Unfortunately, this happens in real life. At work. In our personal lives. For a few minutes or even a decade or more. We stop noticing. We fail to appreciate. Most of all, we stop making decisions.
Adweek
SEPTEMBER 10, 2024
The cosmetic and dermatology treatment marketplace RealSelf named media executive and ADWEEK 50 honoree Minou Clark as its global chief executive officer on Tuesday. The appointment marks the beginning of a broader strategic shift from the health company as RealSelf works to enhance its appeal to consumers, in addition to its role as a source.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
SEPTEMBER 10, 2024
Today’s news: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates Leading sports streaming platform Fubo has launched a new CTV ad format for branded video content – The Triple Play – bringing [.] The post Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 10, 2024
Reno NBC affiliate KRNV has lost its over-the-air signal due to a loss of power at its transmitter site on Slide Mountain because of the Davis Fire. The station said NV Energy has de-energized equipment across Washoe Valley and parts of south Reno. According to CBS, the Davis Fire has burned approximately 5,000 acres south.
Ad Monsters
SEPTEMBER 10, 2024
The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. We explore what this means for advertisers, publishers, and the future of CTV. Rumors are swirling that The Trade Desk (TTD) is quietly working on a smart TV operating system. If true, this bold move could shake up the CTV market.
Adweek
SEPTEMBER 10, 2024
Carhartt has named Norma Delaney as vp of brand marketing and creative. With over 20 years of experience in the footwear and apparel brand marketing business, Delaney joins from casual performance retailer Johnnie-o, where she served as chief marketing officer (CMO). She also held leadership positions at Hoka, New Balance, Adidas, Sperry Top-Sider, and Keds.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
SEPTEMBER 10, 2024
Talk about out of the frying pan into the fire. Angela Zepeda (below), who left Hyundai recently after finding her job had changed from CMO to chief creative officer (do advertisers need one? Not Hyundai it seems) has emerged as the new head of marketing for Elon Musk’s X. She will work with CEO Linda … The post Angela Zepeda takes the hot marketing seat at X first appeared on More About Advertising.
Adweek
SEPTEMBER 10, 2024
A crew working for San Francisco ABC owned station KGO and their security guard were robbed at gunpoint while reporting a story in Oakland. According to the Oakland Police Officers Association, a KGO reporter, crew member and their security guard were "rushed" by suspects who brandished firearms before stealing their camera equipment. Spokespersons for the.
AdExchanger
SEPTEMBER 10, 2024
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks. The post Talking Advanced Audiences With NBCU’s Alison Levin appeared first on AdExchanger.
Adweek
SEPTEMBER 10, 2024
Suzy is bringing this podcast to you! The Speed of Culture Live! is coming to New York City on Sept. 18 for a day of conversations with industry innovators and visionaries, including Kofi Amoo-Gottfried, CMO of DoorDash; Sofia Hernandez, global head of business marketing at TikTok; and Mauro Porcini, chief design officer at PepsiCo. For.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Tech Daily
SEPTEMBER 10, 2024
Written by Sensori.Ai CEO Dr. A.K. Pradeep, “Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI” leverages his success working with the biggest global brands to capture the nonconscious mind of the consumer, where 95% of purchase decisions are made BERKELEY, Calif. – Sensori.Ai, the only company blending neuroscience with generative AI […] The post New Book Reveals First Ever Neuroscience-Powered GenAI Tools Global Brands Are Using to Win Consumers appeared first
Adweek
SEPTEMBER 10, 2024
American politicians are desperate to be fluent in the language of the internet, a desire that reflects a larger trend in politics: that politicians can't just be leaders anymore. They have to be influencers. And they're tapping into the creator economy to engineer virality in a way that translates to the polls. Online creators are.
Digiday
SEPTEMBER 10, 2024
With the help of artificial intelligence, media agencies are analyzing emotions detected in streaming content to contextually align their ads, with the hopes of improving outcomes from attention to ad recall. Agencies hope that generative AI tools will help them perceive and log the emotions and context of the content on a scene level, be it a show or movie, to help transition ad breaks with a better fit in tone, volume, message and imagery.
Adweek
SEPTEMBER 10, 2024
The week following the Labor Day holiday saw a mixed bag of results as ABC World News Tonight with David Muir remained the most-watched broadcast but was also the only program to see week-to-week declines in total viewers and the Adults 25-54 demo for the week of September 2. Meanwhile, NBC Nightly News with Lester.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
SEPTEMBER 10, 2024
This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses. ‘True social shopping’ Battle of the Bobs, Netflix’s carbon footprint and more ‘True social shopping’ Affiliate commerce is typically a pretty passive income stream for creators.
Adweek
SEPTEMBER 10, 2024
Earlier this year, Brave Commerce brought its community together for an in-person event in New York City, featuring a keynote from celebrity entrepreneur Tia Mowry--best known for her roles in Sister, Sister and The Game--and Karima McDaniel, president of 4U by Tia, a hair care line designed for textured hair. On this special episode, host.
Digiday
SEPTEMBER 10, 2024
This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels. Among the prevalent themes this year were advanced e-commerce technologies, including AR/VR experiences and blockchain, and investment in automation platforms for seamless operations.
Adweek
SEPTEMBER 10, 2024
The next time you buy organic crackers online, don't be surprised if you also see an ad for organic soda before checking out. Thrive Market, a membership-based online grocery store that focuses on healthy and sustainable products, is standing up as an ad business. To launch the platform, the company is using Instacart's software to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
336 
Let's personalize your content