Adweek
OCTOBER 16, 2024
The Vox Media publisher Eater launched its first mobile app on Wednesday, adding another surface area to the rapidly expanding universe of the nearly 20-year-old publisher. The app, which is currently only available on iOs, prioritizes restaurant discovery, showcasing restaurants near a user, according to editor in chief Stephanie Wu. In doing so, the product.
The Ad Tech Blog
OCTOBER 16, 2024
Introduction In the rapidly evolving world of software development, the integration of artificial intelligence (AI) has become a cornerstone for innovation. However, with this advancement comes the challenge of ensuring fairness and equity in AI-driven systems. The concept of “ Human-in-the-Loop ” for bias mitigation is gaining traction as a vital strategy to address these concerns.
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Adweek
OCTOBER 16, 2024
Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add one more: chief brand officer. Creme of Nature--a Black-founded and Black-led brand offering hair products for care, color, and styling, designed specifically for coily, curly, and wavy.
Martech
OCTOBER 16, 2024
We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 16, 2024
Oracle Red Bull feels a lot more comfortable atop Formula 1 with AT&T in its control room. Heading into this weekend's United States Grand Prix at the Circuit of the Americas in Austin, Texas, reigning Formula 1 driver and constructor champion Oracle Red Bull Racing announced a multiyear extension of its sports partnership with AT&T.
Martech
OCTOBER 16, 2024
Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
OCTOBER 16, 2024
Walk into an office, and the person behind the desk begins an interaction. You respond (or react). They respond (or react) in turn. Answer the phone. Caller ID tells you who it is–are you smiling? How much enthusiasm or disdain or annoyance or delight comes through? The caller responds (or reacts). And so it goes. Every interaction leads to the next interaction.
Adweek
OCTOBER 16, 2024
Though some brands are looking to break DEI promises, Disney is doubling down. Last year, Disney Advertising sought to bring more inclusivity to the TV upfront, announcing several DEI-centric partnerships for branded content. Now, the company is renewing one of those agreements, re-upping its partnership with equalpride. An LGBTQ+ owned and operated company, equalpride's portfolio.
Martech
OCTOBER 16, 2024
As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The challenge? Traditional attribution models fail to connect digital spend with real-world outcomes. To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a
Adweek
OCTOBER 16, 2024
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept. 9, according to public documents obtained by ADWEEK. His surprising dismissal garnered significant intrigue, as Shoval founded OpenWeb in 2012, is the sole CEO of its U.S.
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Martech
OCTOBER 16, 2024
Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year. These findings come from a study of over 600 SMBs in Verizon Business and Morning Consult’s fifth annual “State of Small Business Survey.
Adweek
OCTOBER 16, 2024
Today's average path to purchase involves 56 touch points across various platforms. This proliferation of channels introduces a new layer of complexity and complicates creative alignment, as disjointed campaigns lead to consumer distrust and frustration. If marketers can't identify which combinations of channels are working or, more importantly, which ones aren't, effectively prioritizing ad spend.
Martech
OCTOBER 16, 2024
When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B. Below are some of my favorite automations for non-ecommerce brands: The welcome series.
Adweek
OCTOBER 16, 2024
San Francisco-based data intelligence firm Truthset announced it raised $5 million in Series A funding last week, a sum it wants to put to improving the accuracy of consumer data powering the ad industry. The firm claims an eye-popping 60% of consumer data is inaccurate, leading to waste and reduced profitability for marketers, according to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 16, 2024
The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages. Yet health care marketing has lagged far behind in data segmentation because of the complex requirements of HIPAA (Health Insurance Portability and Accountability Act). The issue isn’t a lack of data but the time and resources needed to […] The post How Health Care Marketers Can Develop HIPAA-Compliant Audiences appeared first on AdExchanger.
Adweek
OCTOBER 16, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of October 7, 2024. The extreme weather event that was Hurricane Milton could not match the draw of a vice presidential debate. Unlike the morning and evening news broadcasts, the three major cable networks all experienced week-to-week declines in total viewers.
IAB Tech Lab
OCTOBER 16, 2024
IAB Tech Lab Board releases AI in Advertising Primer to lay the foundations for future discussions on usage of the technology The post IAB Tech Lab releases AI in Advertising Primer appeared first on.
Adweek
OCTOBER 16, 2024
Stephanie Grady is leaving Milwaukee Fox owned station WITI and local news. Grady said she has launched Influential Athlete LLC, which looks to give female high school and college athletes a strategic roadmap on name, image and likeness (NIL) deals, branding and other career opportunities. She announced the move on social media in September. Grady.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 16, 2024
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners. Unsurprisingly so: forty-four years on from its inauguration, the winning agencies and brand-owners remain a rarefied bunch. (I’m reliably informed more people have scaled Everest.) This year’s Awards winners (including McCain, Yorkshire Tea, Guinness and … The post Laurence Green: so are the IPA Awards really effective?
Adweek
OCTOBER 16, 2024
Friday, Oct. 11 Fox finishes in first place across the board, while MSNBC takes second in total day and primetime with total viewers. But CNN takes the No. 2 spot in the primetime demo. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 215 | CNN: 106 | MSNBC: 113Prime: FNC: 304 | CNN: 128 |.
Martech
OCTOBER 16, 2024
Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins , and learn how to transform your consent program into a powerful tool for user engagement. This expert-led session will delve into actionable strategies to help you refine your consent management approach.
Adweek
OCTOBER 16, 2024
Brand safety first: Global social media marketing and creator agency Viral Nation detailed updates to Secure, its artificial-intelligence-powered brand reputation solution, including screening creators' public history. With ad spend on influencer marketing projected to grow by 60%, to nearly $56.3 billion, by 2029, brands increasingly want assurances that they are investing that ad spend wisely.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 16, 2024
Picture this: There’s a mom sitting on a park bench. It’s a sunny day, and she’s watching her kids play ball on the grass. She takes a quick look around to confirm no one’s watching her. Then, when she’s sure she’s not being observed, she takes out of her bag … a GoGo squeeZ pouch […] The post How GoGo squeeZ Is Widening Its Target Audience Beyond Toddlers appeared first on AdExchanger.
Adweek
OCTOBER 16, 2024
Amazon announced new interactive video formats in May ahead of TV upfront week, and now the company is revealing some early success from its shoppable ads with Duracell. Duracell was one of the early adopters of Amazon's latest interactive formats, using Prime Video ads' shoppable carousel to showcase its products to viewers. For instance, in.
Exchange Wire
OCTOBER 16, 2024
DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [.] The post DV Launches News Accelerator appeared first on ExchangeWire.com.
Adweek
OCTOBER 16, 2024
Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation and the upcoming U.S. presidential election. The holding company now expects 5.5% growth this year. It had forecast 4% to 5% growth at the top of the year, and predicted a 5% increase in July. "There is a lack of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 16, 2024
Publicis Groupe has reported Q3 2024 organic growth of 5.8%, slightly behind US rival Omnicom on 6.5% although there is a caveat: the two groups compute their figures differently, of which more later*. All regions reported positive growth in all regions with, by discipline, creative up although consultancy Publicis Sapient, a recent star performer, was … The post Publicis posts strong Q3 with 5.8% organic growth first appeared on More About Advertising.
Adweek
OCTOBER 16, 2024
Bill Lamb has returned to Louisville Fox affiliate WDRB as general manager and president of the broadcast division of Block Communications. CEO Allan Block re-introduced Lamb to the staff on Monday afternoon. Lamb left Louisville in 2019 to run the Los Angeles Fox owned stations KTTV and KCOP. He stayed for three years before retiring.
AdExchanger
OCTOBER 16, 2024
Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between Mondelez, the shopping rewards app Fetch and Albertsons Media Collective, the grocer’s retail media business. “I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said […] The post Why Mondelez Piloted A Shopper Marketing Test Between Albertsons And Fetch appeared first on AdEx
Adweek
OCTOBER 16, 2024
The New York Times is picking another fight in the artificial intelligence world. The publisher sent generative AI startup Perplexity a "cease and desist" notice demanding that the firm stop accessing and using its content, according to a copy of the letter reviewed by The Wall Street Journal. (WSJ) The letter argues that Perplexity has.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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