Adweek

MARCH 20, 2025

The Cannes Lions International Festival of Creativity has named Apple as its 2025 Creative Marketer of the Year.

Marketing 253

Marketing Advertising 253

AdExchanger

MARCH 20, 2025

Generative AI advocates hype the technologys ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The process of setting up curated private marketplaces (PMPs) for bespoke audiences and vetting what inventory gets included can be incredibly time-consuming and tedious for […] The post How AI Helps GroupM Take The Tedium Out Of Curation appeared first on AdExchanger.

Audience 106

Audience Machine Learning Advertising Agency 106

Adweek

MARCH 20, 2025

Adtech exec Paul Roberts has been sentenced to prison time after admitting he carried out a scheme to artificially inflate Kubients revenue numbers.

Ad Tech 251

Ad Tech Media 251

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Let’s take a look at the biggest HubSpot updates for February 2025.

A/B Testing 96

A/B Testing Conversion Marketing Communications 96

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

MARCH 20, 2025

The station GM said that renewing the affiliation would have cost many folks at the station their jobs due to the cost.

Affiliates 249

Affiliates 249

AdExchanger

MARCH 20, 2025

The IAB Tech Lab is having its Howard Beale moment with the web browsers. Were mad as hell, and were not going to take it anymore, said IAB Tech Lab CEO Tony Katsur. Through excessive limitations on data collection and monetization, the browsers have created a hostile environment for publishers to monetize in, he said. […] The post The IAB Tech Lab Is Launching A Server-Side Solution For Programmatic To Bypass Bossy Browsers appeared first on AdExchanger.

Advertising 98

Advertising 98

AdExchanger

MARCH 20, 2025

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, the NFL has consistently claimed at least70 of TVs top 100 telecasts, and 2024 saw record-setting viewership for major sports events like the Olympics and MLB World Series. While aligning with sports leagues or game content can […] The post Getting Into The Game: Hatching Innovative Ad Formats For Live Sports appeared first on AdExchanger.

Media 89

Media 89

Adweek

MARCH 20, 2025

When the core purpose is no longer being a sales portal, you want a website that powerfully engages the actual humans who are visiting it.

Ad Tech 207

Ad Tech eCommerce Media 207

Digiday

MARCH 20, 2025

2025 is shaping up to be a brutal year for publishers hoping programmatic ad auctions would keep the cash flowing. Things are so bleak that not one would speak on the record about their dwindling fortunes. Better to suffer in silence than to become the industry’s next cautionary tale. Theres still quite a lot of softness in money coming from the open auction,” said the revenue lead of a publisher in North America.

Media 81

Media Marketing 81

Adweek

MARCH 20, 2025

Web search on Claude is now available for paid U.S. users in a "feature preview.

191

191

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Digiday

MARCH 20, 2025

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Meta’s Facebook and Instagram platforms, TikTok , and YouTube are an integral part of marketers’ strategies this year (again), but how exactly will they know whether they’re successful on those platforms? Engagement, impressions and sales will be the top performance metrics marketers will be looking at in 2025.

Marketing 70

Marketing Impressions Media 70

Adweek

MARCH 20, 2025

A brand fan's updating guide to who's in March Madness ads.

Food 186

Food Marketing 186

AdExchanger

MARCH 20, 2025

When Womens History Month rolls around each March, awareness is raised to recognize womens contributions and advocacy for gender equality. In case you missed it on your calendar, International Womens Day was March 8, and this years theme was Accelerate Action. Considering the threat to women’s rights in the United States, the time to take […] The post Championing Change: How Women In Ad Tech Can Advocate For Equality Year-Round appeared first on AdExchanger.

Ad Tech 60

Ad Tech 60

Adweek

MARCH 20, 2025

NewsNight has been one of CNN's most popular shows in the A25-54 demo in recent weeks.

175

175

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

MARCH 20, 2025

Two and a half years ago, Oren Schauble realized he didnt understand content creation. At the time, Schauble was the svp of marketing for a toy company, Gel Blaster, and recognized that the traditional advertising toolkit wouldnt cut it when organic social was the future. He decided to dedicate an hour a night the time hed typically spend watching Netflix to making content on TikTok and, eventually, Instagram.

Advertising 57

Advertising Marketing Media 57

Adweek

MARCH 20, 2025

Former Mother US CEO Peter Ravailhe joins Closer Group, overseeing its creative and incubator divisions as founding partner-CEO.

Agency 172

Agency 172

VideoWeek

MARCH 20, 2025

Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate’s full-year earnings, generating 3,122 million in ad sales during 2024. While RTL’s ad revenues have dropped from their 2021 peak, they were flat compared with the previous year, with digital growth offsetting declines in the TV market.

Ad Tech 52

Ad Tech Media Advertising Marketing 52

Adweek

MARCH 20, 2025

She takes over for Jeff Anderson, who recently announced his decision to pursue new opportunities outside of local television.

Affiliates 143

Affiliates 143

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

VideoWeek

MARCH 20, 2025

Agencies find themselves in something of a bind when it comes to AI. On the one hand many agency executives, considering the considerable competitive pressure of the agency market, believe it’s vital that they adopt AI faster and more effectively than their competitors, in order to build or maintain a competitive edge. Some of the major groups are already reporting that their AI capabilities be it content creation or AI-driven targeting and measurement are helping them win pitches.

Agency 52

Agency Advertising Media Communications 52

Adweek

MARCH 20, 2025

When Astronauts Sunita Williams and Butch Wilmore returned to Earth, Bouchard posted the video had "strong hints of AI.

Affiliates 143

Affiliates 143

Buyer Advertising

MARCH 20, 2025

Does Your Agency Have a Diverse Mindset? Diversity matters in all aspects of life including recruitment marketing. The other day, we had a performance meeting with one of the largest job boards on the planet and they revealed an interesting stat about our purchasing history with them. After analyzing the buying habits of their top recruitment marketing agencies, this job board revealed that Buyer Advertising was number one in consistently purchasing the most diverse collection of products offere

Display Advertising 59

Display Advertising SEO Agency Impressions 59

More About Advertising

MARCH 20, 2025

Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben & Jerry’s, accused of ousting B&J CEO David Stever as part of a process to “dismantle its (purpose-led) values.” Whatever next? Well next has also been lively advertising, for Axe and now … The post AMV shows sure touch for Unilevers all-over Sure first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing

Digiday

MARCH 20, 2025

Related Insights The Programmatic Marketer Programmatic advertisings endless cycle of reinvention and rot Read More The media industry is experiencing a significant transformation driven by ad tech. That sentence is as relevant in the mid-2020s as it was in the mid-2010s and the prior decade, although it begs the question: Is there anything different this time around?

Ad Tech 57

Ad Tech Media Advertising Marketing 57

Exchange Wire

MARCH 20, 2025

Todays digest covers Googles decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adforms exploration of a potential sale. Google to Acquire Cybersecurity Startup Wiz for $32bn Google announced it will acquire Wiz, the Israeli cybersecurity startup, for [.] The post Google to Acquire Cybersecurity Startup Wiz for $32bn appeared first on ExchangeWire.com.

Ad network 52

Ad network Ad Tech Advertising 52

Digiday

MARCH 20, 2025

This story was originally published on sister site , Modern Retail. For emerging brands, launching in big-box retail is often the ultimate distribution goal. But launching in thousands of Walmart or Target doors at once also comes with expensive operational challenges. In fact, some brands are saying no when these retailers come knocking, choosing to focus on growing more sustainably, and at their own pace, given the current economic and fundraising environment.

Manufacturing 49

Manufacturing Retail Media Marketing 49

Exchange Wire

MARCH 20, 2025

StackAdapt, a leading multi-channel advertising platform, is pleased to announce a global partnership with Zitcha, a unified retail media platform. This collaboration empowers brands of all sizesparticularly mid-market companiesto leverage retail media opportunities traditionally limited to top-tier enterprises. By integrating [.] The post StackAdapt &Zitcha Partner to Democratise Retail Media Access for Global Brands appeared first on ExchangeWire.com.

Retail 52

Retail Media Advertising Marketing 52

Advertiser: ZoomInfo

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

Marketing

More About Advertising

MARCH 20, 2025

The other day we mentioned the diaspora from adam&eveDDB, at least four new agencies at last count, and now two of the breakways, James Murphy and David Golding, who sold their New Commercial Arts to WPP’s Ogilvy, have re-united most of the A&E top team by hiring former joint CEO and executive chair Tammy Einav … The post Back in the old routine for Tammy Einav as she joins Murphy and Golding at Ogilvy first appeared on More About Advertising.

Agency 45

Agency Advertising Finance 45

Exchange Wire

MARCH 20, 2025

Equativ today (March 20th, 2025) announces the integration of GreenPMPs on its end-to-end platform, Maestro by Equativ, empowering advertisers to significantly reduce the carbon emissions of their digital campaigns while enhancing performance, all in real-time. The launch follows on from Equativs [.] The post Equativ Launches GreenPMPs to Reduce Advertising Carbon Emissions appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Seth Godin

MARCH 20, 2025

Cutting Growing Grinding Pruning Irrigating Sanding Cultivating Grafting Pressuring Polishing Shifting Feeding Bending Welding Celebrating Melting Burning It works better when we choose with intent.

79

79

Exchange Wire

MARCH 20, 2025

Pentaleap, a leader in retail media technology, and Vantage,the orchestration layer for retail media, have announced a strategic partnership to help retailers, marketplaces, and eCommerce platforms launch and scale their retail media networks. A smarter approach to retail media: Todays retail [.] The post Pentaleap & Vantage Partner to Offer Retail Media Networks a Unified Path-to-Purchase appeared first on ExchangeWire.com.

Retail 52

Retail Media eCommerce Marketing 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing