Adweek

MARCH 31, 2025

The independent publisher, which treats client briefs as creative prompts, is building a menu for brands

Advertising 348

Advertising Media 348

Martech

MARCH 31, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. The term “phygital” refers to the blending of physical and digital experiences, creating a seamless interaction between the two realms. It combines the tangible aspects of physical environments with the convenience and engagement of digital technologies.

Marketing 96

Marketing MarTech Audience 96

Adweek

MARCH 31, 2025

Omnicom is offering ad agencies a variety of financial incentives for buying inventory on X, leaked documents reveal.

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Agency Media 316

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. The power of remember when Imagine logging into your favorite online store and instead of the usual Welcome back!

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Pop-Up Shipping Banner Impressions 80

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MARCH 31, 2025

FCC chair sent a letter to Disneys CEO claiming its D.E.I efforts infected many aspects of your companys decisions.

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Ad Monsters

MARCH 31, 2025

As DSPs and SSPs converge, platforms must embrace omnichannel orchestration, foster interoperability, and invest in intelligent automation to stay competitive. The traditional boundaries between DSPs and SSPs are becoming increasingly blurred. Many companies are playing in both camps, serving both the demand and the supply side with equally robust offerings.

Machine Learning 75

Machine Learning Advertising GDPR Ad Tech 75

Martech

MARCH 31, 2025

The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many are chasing fool’s gold AI tools that are overhyped, misleading or lacking real value. Separating real innovation from empty promises is crucial before investing in the latest “game-changing” AI solution.

MarTech 74

MarTech ROI Marketing 74

Adweek

MARCH 31, 2025

The new ad format has led to higher brand performance and lifted unaided brand recall by 53%.

Advertising 271

Advertising Ad Tech 271

VideoWeek

MARCH 31, 2025

France’s competition regulator, the Autorit de la concurrence, this morning announced it is fining Apple 150 million over the implementation of its App Tracking Transparency (ATT) policy on iOS devices between April 2021 and July 2023. The regulator says the design of ATT created an overly complicated consumer journey, harming both consumers and app publishers, particularly smaller app publishers.

Advertising 66

Advertising Marketing Ad Tech 66

Adweek

MARCH 31, 2025

Salke is still aligned with Amazon, as she is signed to a first-look film and TV production deal.

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Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Chief Martech

MARCH 31, 2025

Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay May 6 along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. And a series of zero-fluff interviews with six industry leaders who are sponsoring our event this year.

MarTech 63

MarTech Marketing Pop-Up Education 63

Adweek

MARCH 31, 2025

Tom Bedecarr, co-founder and former chairman of AKQA, has died at age 70.

Agency 260

Agency 260

Basis

MARCH 31, 2025

Digital advertising has long promised relevance through data. As the industry has grown more sophisticated, the wealth of available data has allowed teams to craft increasingly personalized messages, pinpoint the ideal individuals to deliver those messages to, and measure the results of their efforts. But as privacy regulations tighten , signal loss accelerates , and consumers continue to push back on tactics perceived as invasive, the industry is evolving to prioritize privacy.

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Marketing Audience Advertising Media 52

Adweek

MARCH 31, 2025

The celebrities have been asked to better disclose or stop posting endorsements forKim Kardashians brand

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

VideoWeek

MARCH 31, 2025

As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. Last week, CTV advertising company Sabio invited a group of media specialists from independent agencies to discuss the opportunities and challenges for indies investing in CTV.

Agency 52

Agency Brand Lift Ad Server Audience 52

Adweek

MARCH 31, 2025

Ad industry observers may have noticed yesterday that Blackweek, the industry conference dedicated to unlocking the spending power, influence, and potential of Black consumers, changed its name to Blankweek in […]

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Exchange Wire

MARCH 31, 2025

Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing features for advertisers. EU to lessen DMA blow on Apple and Meta to avoid US backlash The European Union is set [.] The post Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe appeared first on ExchangeWire.com.

Advertising 52

Advertising Marketing Ad Tech Media 52

Adweek

MARCH 31, 2025

PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand reinvention.

Marketing 252

Marketing 252

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

MARCH 31, 2025

A Mass Mutual ad starring NCAA basketball star Flaujae Johnson, tennis champion Madison Keys, and World Cup winner Christen Press tops a chart of the most emotionally engaging March Madness ads (so far). WIth the annual NCAA tournament in full swing, [.] The post Mass Mutual Campaign Starring NCAA Star Flaujae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads appeared first on ExchangeWire.com.

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Advertising 52

Adweek

MARCH 31, 2025

The result ends a months-long review that kicked off in the fall.

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Media Agency 242

Seth Godin

MARCH 31, 2025

But connection is where the value lies. Connected, resilient communities create possibility and forward motion. Division is satisfying in the short run, and it might even draw a crowd. But the only useful reason to disconnect is if it opens up the chance to increase connection somewhere else.

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Adweek

MARCH 31, 2025

Yum! Brands CEO David Gibbs plans to retire sometime early in 2026.

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Food 242

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

MARCH 31, 2025

Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a rigorous and long term form of corporate climate activism using Out of Home (OOH) ad spend. Under its Pinwheel platform, a percentage of Oceans 2024 revenue uplift has been given to four marine based projects … The post Ocean Outdoor UK announces results of contribution-based sustainability initiative first appeared on More About Advertising.

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Agency Advertising Finance Media 45

Adweek

MARCH 31, 2025

CMO of North America Louis Giagrande on redefining the future of smart living.

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Electronics 241

AdExchanger

MARCH 31, 2025

When advertisers think of the social networking category, they mostly focus on the social aspect, as in a way to reach scaled audiences within walled gardens. But theres also the network opportunity, as in the API-based tools that make it easy to advertise on social platforms. Thats what Comcast is going for with its recently […] The post How Comcast Is Convincing Digital Native Brands To Spend On TV appeared first on AdExchanger.

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Audience Advertising 99

Adweek

MARCH 31, 2025

May will cover Cincinnati sports on weekend newscasts and during newscasts throughout the week

Affiliates 234

Affiliates 234

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

MARCH 31, 2025

Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken Silver. The WPP team will be led by VML, deploying WPP’s AI-based Open system. It will also focus on developing integrated shopper experiences around key sponsorships including Formula 1, the UEFA Champions League and live … The post WPP wins global Heineken shopper marketing brief first appeared on More About Advertising.

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Marketing Advertising Media Agency 45

Adweek

MARCH 31, 2025

McKenna last worked at KHQA in Quincy, Illinois

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Affiliates 214

AdExchanger

MARCH 31, 2025

2025 will be the first year YouTube wins at ad revenue. Plus, dya hear that? Its the sound of the mobile ad tech ecosystem saying, We told you so. The post The Power Of You(Tube); Apples ATT Is An Antitrust Violation (In France) appeared first on AdExchanger.

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Mobile Ads Ad Tech Marketing 96

Adweek

MARCH 31, 2025

CPMs expected to fall for streaming but rise for sports in upfront, according to buyers.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing