Adweek
SEPTEMBER 15, 2023
Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth's fitness app Centr, sat down with Adweek's Luz Corona at Brandweek to walk through their multifaceted approach to wellness, which marries nutrition, mental health and physical fitness into a.
Martech
SEPTEMBER 15, 2023
Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is all about momentum. At our firm, we have to continually emphasize that results take time, but consistency and quality always yield results. Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger.
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Adweek
SEPTEMBER 15, 2023
To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging features skeletons, witches, black cats and other spooky imagery. Shoppers can scan the QR code on each package and on in-store displays to load a Trick.
Martech
SEPTEMBER 15, 2023
Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Customer Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $4.09 per share compared to estimates of $3.98. It also reported record revenue of $4.89 billion versus expectations of $4.87 billion. Dig deeper: How Homethreads is leveraging data to create a new customer experience Adobe Customer Experience Cloud brought in $1.2 billion this quarter, roughly flat
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 15, 2023
The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of the top 10 most effective broadcasts for advertisers. During the NFL's kickoff game last Thursday on NBC, EDO found that viewers.
Martech
SEPTEMBER 15, 2023
Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and Adobe Marketo Engage. Previously, emails containing such content had to be deployed to Salesforce and Marketo in order to be reviewed. The aim: time-saving.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 15, 2023
If you knew then what you know now, would you have made the same decision? In the last fifty years, more than 25,000,000 Americans have died prematurely due to cigarette smoking. Worldwide, it’s significantly higher. That’s fifty times as many U.S. citizens as died in World War II. How did cigarette marketers manage to keep selling their product for decades once the danger was known?
Adweek
SEPTEMBER 15, 2023
For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the delivery platform opened "The Best Pet House Ever," a pop-up that served as part showcase for the treats.
AdExchanger
SEPTEMBER 15, 2023
Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust them? The post The Big Story: Why MMM Is Back In Fashion appeared first on AdExchanger.
MNTN
SEPTEMBER 15, 2023
Despite some early concerns about the economy, this year’s CTV game is still going strong. According to new research from Beachfront Marketplace, in the first quarter of 2023 we’ve seen a 4% uptick in advertisers jumping into the CTV pool compared to the same time last year. By category, after the political ad frenzy of the 2022 midterms cooled down, there was (unsurprisingly) a dip in spending for law and politics on CTV.
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Exchange Wire
SEPTEMBER 15, 2023
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Gaming is one of the world’s most popular forms of entertainment - is the ad industry realising its potential? Gaming has become a major source [.] The post Industry Review 2024: Can Gaming Reach its Potential? appeared first on ExchangeWire.com.
AdExchanger
SEPTEMBER 15, 2023
Some form of retail media standardization seems inevitable at this point. But retail media campaigns defy the notion of standardization. The post Retail Media Cannot Be Standardized – Yet ‘Standards’ Are Coming appeared first on AdExchanger.
Exchange Wire
SEPTEMBER 15, 2023
This week: media agencies are reportedly worried about transparency over YouTube ads, Indonesia considering legislation to ban social commerce… Another week of headaches for Google began with reports that media agencies are losing faith in the company, with Adalytics’ recent report [.] The post The Stack: Agencies Concerned about Transparency at Google; Indonesia Threatens to Ban Social Commerce appeared first on ExchangeWire.com.
More About Advertising
SEPTEMBER 15, 2023
Companies spend decades building a brand. Over the years big UK supermarket chain Sainsbury’s hasn’t done a bad job. It lost its number one spot to Tesco but hung in there and has, more or less, fended off the challenge from Aldi and Lidl. Therein, maybe, hangs a tail. Go to a Sainsbury’s store in … The post Trashing the brand: what on earth does Sainsbury’s think it’s doing?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdvertiseMint
SEPTEMBER 15, 2023
Do you know the most popular Instagram fitness models? Instagram is a powerhouse when it comes to promoting active lifestyles. Fitness models on the platform inspire their followers by sharing their fitness journeys, workouts, and nutrition insights with millions of followers. In This blog post will explore the world of Instagram fitness models and their journey to becoming worldwide icons. 1.
Smarty Ads
SEPTEMBER 15, 2023
Leveraging the potential of digital video advertising has become an incredibly effective approach to capture and involve customers. The era of commercials exclusively on TV screens has passed; today, audiences are flocking to the digital world in pursuit of relatable content. This paradigm shift has transformed advertising dynamics, with platforms.
AdvertiseMint
SEPTEMBER 15, 2023
Are you curious about who the top Instagram influencers are? Instagram influencers are powerful forces on social media, thanks to the platform’s vast user base. These digital trendsetters have mastered the art of captivating audiences with their stunning visuals, relatable stories, and authentic charm. This blog post will discuss the top Instagram influencers across various niches.
EGC Group
SEPTEMBER 15, 2023
Once upon a time—and to this very day—advertisements promoted anything from sales at stores to popular rock groups that played at neighborhood arenas. These ads often had taglines that read: “One Day Only!” or “Get Tickets Before They Sell Out!” Today, online marketing uses similar tactics through Stories. Let us explain.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
SEPTEMBER 15, 2023
If you’ve been sleeping on Facebook’s latest pivot, it’s time to wake up and smell the digital coffee. That’s right — this social media platform is making a strong comeback, but this time, it’s rolling with the times by focusing on short-form video content. Facebook’s recent revamp to focus on “Reels,” its short-form video feature, reflects an industry-wide shift.
EGC Group
SEPTEMBER 15, 2023
Whenever a dramatic shift in worldwide events takes place there is corresponding impact to any number of industries. The current exception to this rule is advertising; specifically global advertising. The global ad spend for the rest of the year, and on into 2024, is beyond strong. How strong?
Single Grain
SEPTEMBER 15, 2023
If you want to be more than just an average marketer — if you’re aiming to be a marketing pro — you need to know what separates the ordinary from the extraordinary. If we’re being honest, there are too many charlatans in this world who call themselves a “marketing pro.” We’re here to suss them out and, hopefully, help prevent you from turning out like one of them!
Exchange Wire
SEPTEMBER 15, 2023
ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact. Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [.] The post Industry Review 2024: Sustainability – time to take responsibility appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
VideoWeek
SEPTEMBER 15, 2023
In this week’s Week in Review: Nielsen appoints a new CEO, X looks to Google to grow ad revenues, and Pinterest rolls out new ad formats and shoppable features. Top Stories Karthik Rao Takes Over as Nielsen CEO Nielsen has announced a new CEO, Karthik Rao, succeeding David Kenny, who will become executive chairman. Rao has been at the business for 23 years, most recently serving as CEO of its Audience Measurement Unit.
Exchange Wire
SEPTEMBER 15, 2023
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [.] The post Industry Review 2024: Curation’s Time to Shine? appeared first on ExchangeWire.com.
AdvertiseMint
SEPTEMBER 15, 2023
Are you searching for the US Amazon fulfillment centers map? Amazon, the retail giant, operates a vast network of fulfillment centers worldwide to ensure speedy and efficient delivery of orders. Knowing the location of these centers can help you better comprehend Amazon’s logistical prowess and how it delivers your products timely. This blog post will explore the Amazon Fulfillment Center locations in the United States.
Exchange Wire
SEPTEMBER 15, 2023
ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. TV is a massive area of interest - but what really defines the medium? The Future of TV is one of our eight key pillars [.] The post Industry Review 2024: What’s the Future of TV? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
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