Adweek
SEPTEMBER 18, 2024
Havas Chicago has named Chase Cornett as chief strategy officer, expanding its leadership team. Cornett will join Havas Chicago's executive bench which includes Myra Nussbaum as co-president and chief creative officer, and Kat Ott as co-president, bolstering the strategic vision for the agency. "Chase's track record is unmatched, yet it's not only his amazing reputation.
The Ad Tech Blog
SEPTEMBER 18, 2024
Understanding the role of mirror neurons in consumer behavior can provide valuable insights for marketing professionals. This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding Mirror Neurons Key Points Mirror neurons fire both when performing an action and observing the same action.
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Adweek
SEPTEMBER 18, 2024
As a follow-up to its satirical "Ask Your Doctor" campaign, Missouri cannabis brand Show-Me Organics is taking another sharp-elbowed jab at Big Pharma, challenging company leaders to personally use the opioids they hype to American consumers. A documentary-style ad called "Taste Your Own Medicine" revolves around that dare, with the goal of advocating for cannabis.
More About Advertising
SEPTEMBER 18, 2024
Some of us thought Halloween was invented by some American department store to shift more junk, rather like Hallmark Cards with Mother’s/Father’s days. Then we did our painstaking research (that is, consulted Wikipedia) and discovered it celebrates All Hallow’s Day/Eve, October 31 when it gets dark and spooky in Europe. Not quite so according to … The post Tourism Ireland rewrites history for Halloween first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 18, 2024
"Narrative" is one of those words in the water right now. Politicians talk about "resetting the narrative" after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift.
AdExchanger
SEPTEMBER 18, 2024
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. The post New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 18, 2024
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand. The post Roku Launches Its Own Self-Serve Ad Platform appeared first on AdExchanger.
Adweek
SEPTEMBER 18, 2024
The Fallen Journalists Memorial Foundation unveiled its design for a National Mall monument honoring journalists killed in the line of duty, representing the first memorial for slain journalists on federal grounds. (The Daily Beast) The concept designs come as part of a lengthy but necessary regulatory process before the anticipated completion of the Fallen Journalists.
Seth Godin
SEPTEMBER 18, 2024
Please be on the alert for: Spam that includes your name, address, phone number and other personal details. Phone calls that are from human-sounding bots that pretend to be from friends or trusted brands. Job offers. Video mashups that include AI-generated people that seem to be made just for you. Security alerts that are actually precisely the opposite.
Adweek
SEPTEMBER 18, 2024
The 2024 Summer Olympic Games in Paris took home the gold in Nielsen's Gauge report for the month of August, which saw the Games boost viewing in the broadcast category by 8% month-over-month and 11% year-over-year to a total share of 22%. (TheWrap) With a huge menu of Olympics coverage, Peacock climbed from 1.5% of.
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Martech
SEPTEMBER 18, 2024
As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.
Adweek
SEPTEMBER 18, 2024
Instagram unveiled a round of changes Tuesday that will make the accounts of millions of teenagers private, enhance parental supervision, and set messaging restrictions as the default, in an effort to shield kids from harm. (NPR) The new accounts, called Teen Accounts, will be automatic for all Instagram users under the age of 18, both.
Martech
SEPTEMBER 18, 2024
This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” released by Wurl, an AppLovin company. Average daily hours of CTV viewing are up 5% year over year, according to the study, which draws on Wurl’s insights from more than 4,000 channels and 1 billion monthly viewing hours through its CTV marketing platform.
Adweek
SEPTEMBER 18, 2024
Unexpected brand collaborations literally have fans covered head to toe in 2024, whether it's Lipton Ice Tea's creamy yellow hat from its range with streetwear label Cruel Pancake or McDonald's Hamburglar-themed Crocs. With the average American exposed to anywhere between 4,000 and 10,000 ads every day, it's tough for brands to stand out. Enter weird.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 18, 2024
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.
Adweek
SEPTEMBER 18, 2024
Paramount's advertising division is the latest unit to be hit by layoffs. Deadline understands that layoffs began across Paramount Advertising, which is run by president John Halley, early Tuesday.
AdExchanger
SEPTEMBER 18, 2024
Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues at an impressive pace. But it’s not the loss of these tracking and measurement approaches that deserves the attention. Rather, our industry should be putting the focus on […] The post The Digital Ecosystem Isn’t Crumbling – It’s Maturing appeared first on AdExchanger.
Adweek
SEPTEMBER 18, 2024
From sleeping in make-up to popping pimples and skipping on sun protection, e.l.f. Skin is calling out "skin sins" in its largest campaign yet. The cosmetics brand's skincare division has tapped comedian and Hacks actress Megan Stalter for a series exploring common skincare slip-ups like sleeping in makeup or popping pimples. Stalter plays a mischievous.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
SEPTEMBER 18, 2024
UK publisher The Guardian has posted a 2.5 percent revenue decline for 2023/24, citing “one of the most challenging advertising markets in recent memory.” The company has also announced it is in talks to sell the Observer, the Sunday newspaper owned by Guardian Media Group, to UK startup Tortoise Media. The Scott Trust, Guardian Media Group’s sole shareholder, published its accounts on Tuesday, referencing “a difficult year for advertising” that brought to an end it
Adweek
SEPTEMBER 18, 2024
Google is bringing more AI ad tools to search results. Google is expanding AI-driven search ads to German, French, and Spanish languages in its AI search engine, AI Overview. Google said the new tool will help small and medium-sized businesses run ads in global markets. Google unveiled the update at digital marketing conference DMEXCO in.
Ad Badger
SEPTEMBER 18, 2024
Whether you’re a seller or a consumer, Amazon Advanced Search can be your go-to solution for precision and efficiency. For. Read More The Best Tips for Using Amazon Advanced Search Efficiently The post The Best Tips for Using Amazon Advanced Search Efficiently appeared first on Ad Badger.
Adweek
SEPTEMBER 18, 2024
Paramount+ wants to give subscribers a reason to scream. again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection, which is back for its fourth year, is expanding to feature over 450 new originals, fan-favorite horror movies, and Halloween episodes from popular series.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
SEPTEMBER 18, 2024
Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across desktop and mobile web, mobile apps, and connected [.] The post Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ Markets appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 18, 2024
After months of speculation, i-D magazine named a new editor in chief and chief brand officer, plus a date for when it's returning to print. Thom Bettridge will oversee the magazine's print and digital platforms and new commercial ventures in his newly created role.
Exchange Wire
SEPTEMBER 18, 2024
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. The study, titled "Why CTV Reigns [.] The post Major New Study Reveals Key Trends in CTV Ad Engagement in Europe appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 18, 2024
Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. The standards are the result of months of collaboration between retailers, agencies, and brands and build on the IAB's U.S. retail.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
SEPTEMBER 18, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shifting Sandbox The Chrome Privacy Sandbox is still chugging along despite Google’s reversal on third-party cookie deprecation. The Sandbox team announced new updates based on feedback from testers on Wednesday. Chrome’s Protected Audience API will soon include fields for designating private marketplace […] The post Still Playing In The Sandbox; Will The YouTube Gates Reopen?
Adweek
SEPTEMBER 18, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of September 9, 2024. What a difference a historic presidential debate makes. After a sleepy post-Labor Day week, the big three cable networks saw double digit week-to-week and year-to-year gains courtesy of the Sept. 10 match-up between Kamala Harris and Donald.
Brid.tv
SEPTEMBER 18, 2024
It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. So, while display ads are quite profitable and remain a staple in the industry, video ads offer you a much greater opportunity for overall revenue growth. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.
Adweek
SEPTEMBER 18, 2024
On Memorial Day of 1934, 28-year-old Tom Carvel loaded his trailer with ice cream and dreamed of dollar signs. His plan was to sell scoops to New York motorists headed up into the country. But then Carvel got a flat in front of a pottery shop in Hartsdale, and he watched as his inventory--which he'd.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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