Adweek
SEPTEMBER 18, 2024
As a follow-up to its satirical "Ask Your Doctor" campaign, Missouri cannabis brand Show-Me Organics is taking another sharp-elbowed jab at Big Pharma, challenging company leaders to personally use the opioids they hype to American consumers. A documentary-style ad called "Taste Your Own Medicine" revolves around that dare, with the goal of advocating for cannabis.
The Ad Tech Blog
SEPTEMBER 18, 2024
Understanding the role of mirror neurons in consumer behavior can provide valuable insights for marketing professionals. This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding Mirror Neurons Key Points Mirror neurons fire both when performing an action and observing the same action.
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Adweek
SEPTEMBER 18, 2024
Havas Chicago has named Chase Cornett as chief strategy officer, expanding its leadership team. Cornett will join Havas Chicago's executive bench which includes Myra Nussbaum as co-president and chief creative officer, and Kat Ott as co-president, bolstering the strategic vision for the agency. "Chase's track record is unmatched, yet it's not only his amazing reputation.
Seth Godin
SEPTEMBER 18, 2024
Please be on the alert for: Spam that includes your name, address, phone number and other personal details. Phone calls that are from human-sounding bots that pretend to be from friends or trusted brands. Job offers. Video mashups that include AI-generated people that seem to be made just for you. Security alerts that are actually precisely the opposite.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 18, 2024
Unexpected brand collaborations literally have fans covered head to toe in 2024, whether it's Lipton Ice Tea's creamy yellow hat from its range with streetwear label Cruel Pancake or McDonald's Hamburglar-themed Crocs. With the average American exposed to anywhere between 4,000 and 10,000 ads every day, it's tough for brands to stand out. Enter weird.
AdExchanger
SEPTEMBER 18, 2024
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand. The post Roku Launches Its Own Self-Serve Ad Platform appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 18, 2024
As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.
Adweek
SEPTEMBER 18, 2024
"Narrative" is one of those words in the water right now. Politicians talk about "resetting the narrative" after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift.
More About Advertising
SEPTEMBER 18, 2024
Some of us thought Halloween was invented by some American department store to shift more junk, rather like Hallmark Cards with Mother’s/Father’s days. Then we did our painstaking research (that is, consulted Wikipedia) and discovered it celebrates All Hallow’s Day/Eve, October 31 when it gets dark and spooky in Europe. Not quite so according to … The post Tourism Ireland rewrites history for Halloween first appeared on More About Advertising.
Adweek
SEPTEMBER 18, 2024
Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it's closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky campaign where teenage fans age several decades between the start and finish of the snack. The brand, which hasn't advertised.
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AdExchanger
SEPTEMBER 18, 2024
Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data signals within the digital marketing ecosystem continues at an impressive pace. But it’s not the loss of these tracking and measurement approaches that deserves the attention. Rather, our industry should be putting the focus on […] The post The Digital Ecosystem Isn’t Crumbling – It’s Maturing appeared first on AdExchanger.
Adweek
SEPTEMBER 18, 2024
On Memorial Day of 1934, 28-year-old Tom Carvel loaded his trailer with ice cream and dreamed of dollar signs. His plan was to sell scoops to New York motorists headed up into the country. But then Carvel got a flat in front of a pottery shop in Hartsdale, and he watched as his inventory--which he'd.
AdExchanger
SEPTEMBER 18, 2024
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. The post New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers appeared first on AdExchanger.
Adweek
SEPTEMBER 18, 2024
Google is bringing more AI ad tools to search results. Google is expanding AI-driven search ads to German, French, and Spanish languages in its AI search engine, AI Overview. Google said the new tool will help small and medium-sized businesses run ads in global markets. Google unveiled the update at digital marketing conference DMEXCO in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 18, 2024
This year, viewers are watching more CTV in longer sessions. Viewership now approaches pandemic-era levels after pulling back in recent years, according to a new study, “The CTV Trends Report 2024,” released by Wurl, an AppLovin company. Average daily hours of CTV viewing are up 5% year over year, according to the study, which draws on Wurl’s insights from more than 4,000 channels and 1 billion monthly viewing hours through its CTV marketing platform.
Adweek
SEPTEMBER 18, 2024
Today, Roku announced the launch of Roku Ads Manager, its new self-service offering for CTV advertising. Among the highlights, the ads manager is set to help marketers with optimization and performance, utilizing Roku's CTV footprint to drive awareness and bottom-of-funnel engagement; it will give advertisers direct access to Roku inventory without third-party fees, helping with.
AdExchanger
SEPTEMBER 18, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shifting Sandbox The Chrome Privacy Sandbox is still chugging along despite Google’s reversal on third-party cookie deprecation. The Sandbox team announced new updates based on feedback from testers on Wednesday. Chrome’s Protected Audience API will soon include fields for designating private marketplace […] The post Still Playing In The Sandbox; Will The YouTube Gates Reopen?
Adweek
SEPTEMBER 18, 2024
Paramount+ wants to give subscribers a reason to scream. again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection, which is back for its fourth year, is expanding to feature over 450 new originals, fan-favorite horror movies, and Halloween episodes from popular series.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
SEPTEMBER 18, 2024
To receive our daily DMEXCO briefing over email, please subscribe here. For nearly two decades, ad execs have watched Google tighten its grip on ad dollars, moving from frustration to horror, and finally, to resigned apathy. It wasn’t just that Google was cutting them out — it was that Google was winning, untouchable and unchallenged. Every accusation, from anti-competitive data practices to squeezing publishers with hefty fees, became grudgingly accepted as the cost of doing business.
Adweek
SEPTEMBER 18, 2024
The Fallen Journalists Memorial Foundation unveiled its design for a National Mall monument honoring journalists killed in the line of duty, representing the first memorial for slain journalists on federal grounds. (The Daily Beast) The concept designs come as part of a lengthy but necessary regulatory process before the anticipated completion of the Fallen Journalists.
AdExchanger
SEPTEMBER 18, 2024
Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional walled gardens or allowing the programmatic ecosystem open access to data. Retailers are long past that point. Hundreds of store operators launched retail media businesses in the past couple years alone. And most of the […] The post Retailers Are Opening Themselves To Programmatic – But Will They Regret It?
Adweek
SEPTEMBER 18, 2024
Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. The standards are the result of months of collaboration between retailers, agencies, and brands and build on the IAB's U.S. retail.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 18, 2024
Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. Department of Justice’s efforts to bring Google to heel at trial for the second time this year are well underway in a Virginia courtroom where its $307 billion-per-year ad empire faces a potential breakup.
Adweek
SEPTEMBER 18, 2024
From sleeping in make-up to popping pimples and skipping on sun protection, e.l.f. Skin is calling out "skin sins" in its largest campaign yet. The cosmetics brand's skincare division has tapped comedian and Hacks actress Megan Stalter for a series exploring common skincare slip-ups like sleeping in makeup or popping pimples. Stalter plays a mischievous.
Martech
SEPTEMBER 18, 2024
The 2024 U.S. presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.
Adweek
SEPTEMBER 18, 2024
Paramount's advertising division is the latest unit to be hit by layoffs. Deadline understands that layoffs began across Paramount Advertising, which is run by president John Halley, early Tuesday.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 18, 2024
The Wall Street Journal is no longer the only Dow Jones property to come to life for its traveling event franchise, the Journal House. This week, hosted congruently with the Singapore Grand Prix taking place Sept. 18-19, the Journal House featured the WSJ’s B2B sibling brands for the first time, including OPIS and Dow Jones Risk & Compliance. And next week, both the consumer and B2B brands will pop-up again at the Journal House in New York City during the UN General Assembly’s Climate
Adweek
SEPTEMBER 18, 2024
The 2024 Summer Olympic Games in Paris took home the gold in Nielsen's Gauge report for the month of August, which saw the Games boost viewing in the broadcast category by 8% month-over-month and 11% year-over-year to a total share of 22%. (TheWrap) With a huge menu of Olympics coverage, Peacock climbed from 1.5% of.
Digiday
SEPTEMBER 18, 2024
With more than 200 retail media networks (and counting) and finite media dollars, agency executives say a retail media reckoning may be on the horizon. Retail media networks (RMNs) have been touted as the industry’s latest silver bullet. But given that glut of competition, agency execs say they’re advising clients to be more calculated with their RMN spend.
Adweek
SEPTEMBER 18, 2024
A jefa (a Latina boss or business owner) faces challenges similar to other entrepreneurs: Access to capital, business-building resources, profitability, etc. But rarely do other entrepreneurs enter a meeting with a supplier who asks, 'So when is your husband arriving?' These are the stories that resonated with two of the 'jefas' behind PepsiCo's Jefa-Owned campaign.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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