Adweek
OCTOBER 15, 2024
The New York Times sports publisher The Athletic partnered with the sports streaming service Fubo on Tuesday, the latest in a series of integrated partnerships spearheaded by The Athletic since it debuted advertising on its website two years ago. The multiyear tie-up will first see Fubo integrated into live game blogs, with future plans for.
Martech
OCTOBER 15, 2024
We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. The true foundation of marketing lies in building brands that create demand but also build trust.
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Adweek
OCTOBER 15, 2024
Fast-growing startup Bobbie is tackling a double dose of stigma--breastfeeding in public and swapping mother's milk for formula--on one of the highest-profile media stages in America. For its first billboard in New York's Times Square, the formula brand has partnered with Molly Baz, whose previous ad for Swehl--featuring the cookbook author, her pregnant belly, a.
AdExchanger
OCTOBER 15, 2024
Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US presidential election – DoubleVerify (DV) announced a so-called News Accelerator initiative to explore ways to help advertisers support legitimate news outlets and reach valuable audiences, while still keeping brands away from misinformation and disreputable sites. […] The post Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 15, 2024
Brazilian creative Washington Olivetto passed away on Oct. 13 at the age of 73. He died due to pulmonary complications while hospitalized at Copa Star Hospital in Rio de Janeiro. Olivetto was a Brazilian advertising icon, credited for putting the market on the map as a creative powerhouse. He began his career as a copywriter.
Martech
OCTOBER 15, 2024
The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers. Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
PubMatic
OCTOBER 15, 2024
Innovations in ad tech are fueling the growth of mobile app spending. At PubMatic, our mobile app partners use OpenWrap SDK to boost their ad revenue with incremental demand and unique access to brand budgets. Now, as an official certified bidding partner within the AppLovin MAX platform, more mobile app developers can access PubMatic’s lightweight, flexible SDK that prioritizes transparency, bidding solutions and user experience while tapping into new and under-utilized brand budgets that are c
Adweek
OCTOBER 15, 2024
While leading the glamorous life of a media and fashion mogul, Kim Kardashian has at her disposal "a handsome mobile DJ providing a perfect track for every room" she enters. Of course she does. That the music-cueing minion happens to be comedian Ben Marshall provides a knowing wink that runs through the latest long-form ad.
Exchange Wire
OCTOBER 15, 2024
Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] The post XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising appeared first on ExchangeWire.com.
Adweek
OCTOBER 15, 2024
Brave Commerce Live took place in New York City in May, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth.
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Exchange Wire
OCTOBER 15, 2024
Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [.] The post Taboola Introduces Abby, an Industry-First Generative AI Assistant appeared first on ExchangeWire.com.
Adweek
OCTOBER 15, 2024
The memory of former WLWT anchor and nationally syndicated talk show host Jerry Springer will be honored in Cincinnati with a mural set to be unveiled this weekend. The mural will be located at Harkavy Hall in Cincinnati, which is owned by the charity Tender Mercies, which Springer was a benefactor for over 25 years.
AdExchanger
OCTOBER 15, 2024
Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins on this week’s episode of AdExchanger Talks. Over the past couple of years, Pinterest has released its Conversions API and direct links […] The post Talking Positivity And Performance With Pinterest’s CRO appeared first on AdExchanger.
Adweek
OCTOBER 15, 2024
People are noticing Mint Mobile's paid media more than they did earlier this year. When asked throughout July, August, and September if they recalled seeing or hearing one of the budget-friendly wireless provider's ads in the past two weeks, 21.4% of U.S. adults said they did, according to data analytics firm YouGov. That's up from.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
OCTOBER 15, 2024
By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising [.] The post Weborama Integrates First-id into its Data Intelligence Platform appeared first on ExchangeWire.com.
Adweek
OCTOBER 15, 2024
Soon, you'll hear more audio ads on Amazon's properties that were created with generative AI. Brands can now use generative AI to make audio ads--in addition to images and video--through Amazon Ads' self-service tools. That was one of many advertising- and adtech-related developments that the commerce giant announced today at Amazon unBoxed, its annual advertising.
Seth Godin
OCTOBER 15, 2024
Consider a simple graph of the temperature of the Earth over time. There’s nothing interesting about any frame of this graph. But when we pause for just a few seconds for it to load and render, we can see 150 years unfold and then the truth becomes apparent. The snapshot is a useful way to capture a moment. But moments rarely offer as much insight as seeing something shift over time.
Adweek
OCTOBER 15, 2024
Dan Lovinger, who supervised an increasingly complex Olympic Games ad-sales effort for NBCUniversal and delivered what is believed to be a record level of Madison Avenue sponsorship for the recent 2024 Summer Olympics in Paris, is leaving the company as it seeks to revamp its efforts to lure advertisers to sports. (Variety) Lovinger will depart.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
OCTOBER 15, 2024
In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. This article focuses on the next two interconnected competencies: capability assessment and tool procurement. Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how thes
Adweek
OCTOBER 15, 2024
Monday, Oct. 7 At the top of the week, Fox News' The Five wins in primetime total viewers, while Jesse Watters Primetime wins the demo. Meanwhile, The Last Word with Lawrence O'Donnell was MSNBC's most-watched show in total viewers, while Erin Burnett OutFront took that title for CNN.
Digiday
OCTOBER 15, 2024
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns. That said, some are unwilling to be first movers until these tools are proven effective in terms of reach and return on ad spend.
Adweek
OCTOBER 15, 2024
Project Rise Partners, an investment group interested in buying Paramount Global, claims that Paramount's special committee violated its fiduciary duty to shareholders by neglecting to consider its $8.5 billion bid for the company, according to a letter from the group's lawyers to Paramount's general counsel, obtained by Axios.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 15, 2024
In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but the reality of Google’s ad tech business – and its future – is far more complex and evolutionary. The courtroom drama is drawing attention away from the real changes already reshaping the industry. These shifts […] The post Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict appeared first on AdExchanger.
Adweek
OCTOBER 15, 2024
X (formerly Twitter) dismissed Unilever from its ongoing lawsuit against advertisers, which accuses several brands of conducting an "illegal boycott" of its business. (ADWEEK) London-based Unilever said in a statement that it had "reached an agreement with X, which has committed to meeting our responsibility standards to ensure the safety and performance of our brands.
AdExchanger
OCTOBER 15, 2024
For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest. CTV penetration is higher than ever. […] The post The Future Of Mobile Performance Is CTV-Driven appeared first on AdExchanger.
Adweek
OCTOBER 15, 2024
Fox News announced Monday that Vice President Kamala Harris would sit down for an interview with its chief political anchor, Bret Baier, Wednesday, Oct. 16, at 6 p.m. ET. (TVNewser) It will be her first sit-down with the network and her first interview with a news outlet outside of her ideological comfort zone since becoming.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
OCTOBER 15, 2024
Marketo rolled out several noteworthy updates in its October 2024 release. These updates aim to enhance user experience, simplify marketing operations and improve data integrity. Here’s a summary of the latest features and improvements. Enhanced registration data in Engagement Dashboard for Interactive Webinars This update delivers enhanced visibility into webinar engagement by allowing Marketo users to access detailed company-level attendance data and lead-level updates directly from the Engage
Adweek
OCTOBER 15, 2024
Talk about a hat trick. ABC News, NBC News, and CBS News all saw gains in total viewers and in the advertiser-coveted Adults 25-54 demo for the week October 7. As with the morning shows, Hurricane Milton likely contributed to the rise in viewership for the evening broadcasts. ABC News and NBC News particularly benefitted.
More About Advertising
OCTOBER 15, 2024
Lucky Generals seems to specialise in winning medium-sized CPG accounts (theones that used to be known as fast moving consumer goods, maybe they’ve slowed a bit) and now it’s won fruit-based drinks firm Robinsons in a pitch against The Gate, Wonderhood Studios and VCCP. Saatchi & Saatchi decided not to repitch. Munnawar Chishty, narketing director … The post Lucky Generals wins Britvic’s Robinsons first appeared on More About Advertising.
Adweek
OCTOBER 15, 2024
ABC News' Good Morning America widened its total viewer gap over NBC News' Today as it remained in the top spot for the third week in a row. Meanwhile, Today stayed ahead of its rival in the advertiser-coveted Adults 25-54 demo. News on Hurricane Milton's approach and destructive landfall almost certainly boosted both networks to.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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