Adweek
OCTOBER 15, 2024
The New York Times sports publisher The Athletic partnered with the sports streaming service Fubo on Tuesday, the latest in a series of integrated partnerships spearheaded by The Athletic since it debuted advertising on its website two years ago. The multiyear tie-up will first see Fubo integrated into live game blogs, with future plans for.
Martech
OCTOBER 15, 2024
The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers. Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization.
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Adweek
OCTOBER 15, 2024
Fast-growing startup Bobbie is tackling a double dose of stigma--breastfeeding in public and swapping mother's milk for formula--on one of the highest-profile media stages in America. For its first billboard in New York's Times Square, the formula brand has partnered with Molly Baz, whose previous ad for Swehl--featuring the cookbook author, her pregnant belly, a.
Martech
OCTOBER 15, 2024
In a previous article, I outlined six core competencies for marketers working with marketing technology, including the first three: generalized system understanding , tool management and architecture vision. This article focuses on the next two interconnected competencies: capability assessment and tool procurement. Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how thes
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 15, 2024
Soon, you'll hear more audio ads on Amazon's properties that were created with generative AI. Brands can now use generative AI to make audio ads--in addition to images and video--through Amazon Ads' self-service tools. That was one of many advertising- and adtech-related developments that the commerce giant announced today at Amazon unBoxed, its annual advertising.
Martech
OCTOBER 15, 2024
We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. The true foundation of marketing lies in building brands that create demand but also build trust.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 15, 2024
Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US presidential election – DoubleVerify (DV) announced a so-called News Accelerator initiative to explore ways to help advertisers support legitimate news outlets and reach valuable audiences, while still keeping brands away from misinformation and disreputable sites. […] The post Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News appeared first on AdExchanger.
Adweek
OCTOBER 15, 2024
Monday, Oct. 7 At the top of the week, Fox News' The Five wins in primetime total viewers, while Jesse Watters Primetime wins the demo. Meanwhile, The Last Word with Lawrence O'Donnell was MSNBC's most-watched show in total viewers, while Erin Burnett OutFront took that title for CNN.
Martech
OCTOBER 15, 2024
Brands today are challenged by heightened consumer expectations and declining consumer feedback. In other words, negative experiences sharply impact customer loyalty, but — despite the ready availability of feedback channels — consumers aren’t letting brands know about bad interactions, or good ones either. Those are the main takeaways from the “2025 Consumer Trends Report” from experience management platform Qualtrics, based on insights from nearly 24,000 consumers in 23 count
Adweek
OCTOBER 15, 2024
Brazilian creative Washington Olivetto passed away on Oct. 13 at the age of 73. He died due to pulmonary complications while hospitalized at Copa Star Hospital in Rio de Janeiro. Olivetto was a Brazilian advertising icon, credited for putting the market on the map as a creative powerhouse. He began his career as a copywriter.
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Seth Godin
OCTOBER 15, 2024
Consider a simple graph of the temperature of the Earth over time. There’s nothing interesting about any frame of this graph. But when we pause for just a few seconds for it to load and render, we can see 150 years unfold and then the truth becomes apparent. The snapshot is a useful way to capture a moment. But moments rarely offer as much insight as seeing something shift over time.
Adweek
OCTOBER 15, 2024
While leading the glamorous life of a media and fashion mogul, Kim Kardashian has at her disposal "a handsome mobile DJ providing a perfect track for every room" she enters. Of course she does. That the music-cueing minion happens to be comedian Ben Marshall provides a knowing wink that runs through the latest long-form ad.
Exchange Wire
OCTOBER 15, 2024
Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [.] The post Taboola Introduces Abby, an Industry-First Generative AI Assistant appeared first on ExchangeWire.com.
Adweek
OCTOBER 15, 2024
Authenticity is key. The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New York, sponsored by creator marketing agency The Shelf, dove deeper into how working with creators is changing. "Four or five years ago, it used to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
OCTOBER 15, 2024
Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] The post XPLN.AI Secures USD$8mn (£6.1mn) to Change Advertising appeared first on ExchangeWire.com.
Adweek
OCTOBER 15, 2024
People are noticing Mint Mobile's paid media more than they did earlier this year. When asked throughout July, August, and September if they recalled seeing or hearing one of the budget-friendly wireless provider's ads in the past two weeks, 21.4% of U.S. adults said they did, according to data analytics firm YouGov. That's up from.
AdExchanger
OCTOBER 15, 2024
In its antitrust suit against Google, the US Department of Justice is portraying the company as a monopolistic giant, but the reality of Google’s ad tech business – and its future – is far more complex and evolutionary. The courtroom drama is drawing attention away from the real changes already reshaping the industry. These shifts […] The post Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict appeared first on AdExchanger.
Adweek
OCTOBER 15, 2024
When Google announced in July that it was not deprecating third-party cookies on the web, the industry breathed a sigh of relief. And a groan. For four years, the industry has been preparing for the cookieless future, including testing Google's suite of privacy-enhancing technologies, Privacy Sandbox. The July announcement made it seem as if some.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
PubMatic
OCTOBER 15, 2024
Innovations in ad tech are fueling the growth of mobile app spending. At PubMatic, our mobile app partners use OpenWrap SDK to boost their ad revenue with incremental demand and unique access to brand budgets. Now, as an official certified bidding partner within the AppLovin MAX platform, more mobile app developers can access PubMatic’s lightweight, flexible SDK that prioritizes transparency, bidding solutions and user experience while tapping into new and under-utilized brand budgets that are c
Adweek
OCTOBER 15, 2024
The memory of former WLWT anchor and nationally syndicated talk show host Jerry Springer will be honored in Cincinnati with a mural set to be unveiled this weekend. The mural will be located at Harkavy Hall in Cincinnati, which is owned by the charity Tender Mercies, which Springer was a benefactor for over 25 years.
AdExchanger
OCTOBER 15, 2024
Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins on this week’s episode of AdExchanger Talks. Over the past couple of years, Pinterest has released its Conversions API and direct links […] The post Talking Positivity And Performance With Pinterest’s CRO appeared first on AdExchanger.
Adweek
OCTOBER 15, 2024
WCVB anchor Doug Meehan was rushed to the hospital on Thursday after hosting an event at Gillette Stadium. Meehan posted a video to TikTok telling viewers, he was at a "beautiful event" in Gillette Stadium on Thursday when a blockage in his bowel caused him to call an ambulance later that evening. The event was.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 15, 2024
For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest. CTV penetration is higher than ever. […] The post The Future Of Mobile Performance Is CTV-Driven appeared first on AdExchanger.
Adweek
OCTOBER 15, 2024
Brave Commerce Live took place in New York City in May, bringing together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth.
Exchange Wire
OCTOBER 15, 2024
By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising [.] The post Weborama Integrates First-id into its Data Intelligence Platform appeared first on ExchangeWire.com.
Adweek
OCTOBER 15, 2024
The numbers Omnicom reported $3.9 billion in revenue for its fiscal quarter ending Sept. 30. Organic growth was up 6.5% year over year, coming in slightly higher than last quarter's 5.2% organic growth. Advertising and media services, as well was experiential, drove the revenue increases, up 9.4% and 35.3% year-over-year, respectively. The holding company maintained.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
OCTOBER 15, 2024
Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us? The post Women’s Health Still Gives Platforms The Ick; The Missing Shortlink appeared first on AdExchanger.
Adweek
OCTOBER 15, 2024
It seems that The New Yorker Festival may be picket-free this year. The magazine's union and management at Conde Nast reached a new tentative three-year agreement, the company's human resources department told staffers Monday.
Digiday
OCTOBER 15, 2024
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns. That said, some are unwilling to be first movers until these tools are proven effective in terms of reach and return on ad spend.
Adweek
OCTOBER 15, 2024
McCafe At Home teamed up with Puerto Rican reggaeton artist Lunay on a campaign that shows how brands are increasingly looking to reach Hispanic and Latinx consumers through social media. Coffee is a major part of Latinx culture. So, McDonald's at-home coffee brand McCafe At Home worked with Lunay for the second year on a.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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