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I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and ecommerce brands. I love using AI in my day-to-day job. Before you start wondering about the likelihood of a creative guy embracing AI, know this: It’s not for producing the actual work. Rather, I use it as […] The post AI Won’t Replace Human Creative, But It Can Save Hours In Research appeared first on AdExchanger.
This story was originally published on sister site, Modern Retail. TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. TikTok hasn’t posted about the integration on any official channels, but creators who were invited to participate posted about it on social media.
Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis are among the most anticipated ones. My weekly compilation of creative ads is a small tribute to brand teams everywhere. Nike: Greatness – it only takes everything Perhaps every brand aspires to be a Nike. [.] The post Erste Group Christmas ad, Nike Greatness and more: creative roundup of the week appeared first on Bhatnaturally.
As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Netflix’s “Nextworld” Roblox experience — a virtual world filled with characters, settings and mini-games from Netflix shows and films such as “Stranger Things,” “One Piece” and “Rebel Moon” — launched in May. Since then, the streaming platform has gradually populated the space with an increasing number of assets from its original properties.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sensitive To The Touch Meta is preparing major changes in 2025 to what it calls “sensitive” classes of advertisers, including health and wellness brands, financial services and politics. Advertisers began receiving notifications from Meta last week that they will face new restrictions on […] The post Meta Wants None Of Your Sensitivities; Brand Safety Is The New Political Punching Bag appeared first on AdExchange
As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow. Global retail media spend is expected to surpass $150 billion this year, according to the World Advertising Research Centre’s latest forecast. Of those dollars, Amazon still holds the lion’s share.
The sell-side curation craze is in full swing. In fact, the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For example, Permutive announced its curation partnership with Index Exchange during its Programmatic Summit in NYC last week. But while tech companies are […] The post Publishers Grapple With A Lack Of Control Over Deal Curation appeared first on AdExchanger.
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The sell-side curation craze is in full swing. In fact, the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For example, Permutive announced its curation partnership with Index Exchange during its Programmatic Summit in NYC last week. But while tech companies are […] The post Publishers Grapple With A Lack Of Control Over Deal Curation appeared first on AdExchanger.
Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes? Read More In a vice-like antitrust bind, Google and the U.S. Justice Department are preparing to present closing arguments in the ad tech antitrust case today (Nov. 25), rounding off one of the most arduous months in industry history. The trial, which began in September, is being heard in U.S. federal court presided by Judge Leonie Brinkema.
Atmospheric conditions on Earth limit visibility on a perfect day to less than 200 miles. Time works the same way. When we’re doing the same thing, in the same way, our perception of what will happen next can feel crystal clear. Plant some apple seeds in your backyard, and you’re pretty sure you’ll have an apple tree in a decade (not an oak or maple) but it’s hard to be sure exactly what it’s going to look like.
As Accenture and Nvidia seek to accelerate enterprise adoption of AI, their first proving ground has been closer to home: the consulting giant’s own marketing department. Last month, the companies announced a new Accenture division called Accenture Nvidia Business Group, which entails plans to train more than 30,000 people using Nvidia’s full technology stack: Nvidia AI Foundry for custom AI model creation, AI Enterprise for deploying AI solutions, and Omniverse for 3D simulation and colla
This last week, I lost 2 brilliant people in my life. While one was, sadly, expected – due to their long battle with cancer – the other was the result of a terrible, terrible accident. I had spent the day with them last Monday and even though we’d not known each other too long, we clicked. It’s rare enough to find that connection with someone at the best of time – even more so when that person is a client.
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Creators and influencers played a significantly larger role in this year’s U.S. election compared to years past — from involvement at the White House creators conference to the battle of the candidates on the biggest podcasts. This political cycle, election campaigns increasingly leveraged influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok.
News in brief: CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill for Under 16s CMA Publishes Provisional Findings Against Apple Following an inquiry into the mobile browser market, the UK’s Competition and Markets Authority [.] The post CMA Publishes Provisional Findings Against Apple; Alibaba Merges E-Commerce Operations; AUS Introduces Social Media Ban Bill for Under 16s appeared first on ExchangeWire.com.
Most sizable agencies have either acquired influencer agencies and platforms or grown those technology or talent offerings in-house, which begs the question: Who could make a move at this point, and will they continue to build or buy? Now with larger influencer shops gaining traction , as well as more consolidating across the creator economy, certain companies naturally emerge as interested buyers and attractive targets.
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