AdExchanger

NOVEMBER 24, 2024

The sell-side curation craze is in full swing. In fact, the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For example, Permutive announced its curation partnership with Index Exchange during its Programmatic Summit in NYC last week. But while tech companies are […] The post Publishers Grapple With A Lack Of Control Over Deal Curation appeared first on AdExchanger.

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Seth Godin

NOVEMBER 24, 2024

Atmospheric conditions on Earth limit visibility on a perfect day to less than 200 miles. Time works the same way. When we’re doing the same thing, in the same way, our perception of what will happen next can feel crystal clear. Plant some apple seeds in your backyard, and you’re pretty sure you’ll have an apple tree in a decade (not an oak or maple) but it’s hard to be sure exactly what it’s going to look like.

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Bhatnaturally

NOVEMBER 24, 2024

Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis are among the most anticipated ones. My weekly compilation of creative ads is a small tribute to brand teams everywhere. Nike: Greatness – it only takes everything Perhaps every brand aspires to be a Nike. [.] The post Erste Group Christmas ad, Nike Greatness and more: creative roundup of the week appeared first on Bhatnaturally.

Advertising 71

Advertising 71

AdExchanger

NOVEMBER 24, 2024

I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and ecommerce brands. I love using AI in my day-to-day job. Before you start wondering about the likelihood of a creative guy embracing AI, know this: It’s not for producing the actual work. Rather, I use it as […] The post AI Won’t Replace Human Creative, But It Can Save Hours In Research appeared first on AdExchanger.

eCommerce 67

eCommerce Agency Marketing 67

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Rob Campbell

NOVEMBER 24, 2024

This last week, I lost 2 brilliant people in my life. While one was, sadly, expected – due to their long battle with cancer – the other was the result of a terrible, terrible accident. I had spent the day with them last Monday and even though we’d not known each other too long, we clicked. It’s rare enough to find that connection with someone at the best of time – even more so when that person is a client.

Impressions 62

Impressions Marketing 62

Digiday

NOVEMBER 24, 2024

This story was originally published on sister site, Modern Retail. TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. TikTok hasn’t posted about the integration on any official channels, but creators who were invited to participate posted about it on social media.

Affiliates 64

Affiliates Retail Media Marketing 64

Digiday

NOVEMBER 24, 2024

Most sizable agencies have either acquired influencer agencies and platforms or grown those technology or talent offerings in-house, which begs the question: Who could make a move at this point, and will they continue to build or buy? Now with larger influencer shops gaining traction , as well as more consolidating across the creator economy, certain companies naturally emerge as interested buyers and attractive targets.

Agency 55

Agency Media Marketing 55

AdExchanger

NOVEMBER 24, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sensitive To The Touch Meta is preparing major changes in 2025 to what it calls “sensitive” classes of advertisers, including health and wellness brands, financial services and politics. Advertisers began receiving notifications from Meta last week that they will face new restrictions on […] The post Meta Wants None Of Your Sensitivities; Brand Safety Is The New Political Punching Bag appeared first on AdExchange

Advertising 56

Advertising Conversion 56

Digiday

NOVEMBER 24, 2024

Creators and influencers played a significantly larger role in this year’s U.S. election compared to years past — from involvement at the White House creators conference to the battle of the candidates on the biggest podcasts. This political cycle, election campaigns increasingly leveraged influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok.

Audience 54

Audience Media Agency Marketing 54

Digiday

NOVEMBER 24, 2024

As Accenture and Nvidia seek to accelerate enterprise adoption of AI, their first proving ground has been closer to home: the consulting giant’s own marketing department. Last month, the companies announced a new Accenture division called Accenture Nvidia Business Group, which entails plans to train more than 30,000 people using Nvidia’s full technology stack: Nvidia AI Foundry for custom AI model creation, AI Enterprise for deploying AI solutions, and Omniverse for 3D simulation and colla

Media 55

Media Marketing 55

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Advertising

Digiday

NOVEMBER 24, 2024

Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes? Read More In a vice-like antitrust bind, Google and the U.S. Justice Department are preparing to present closing arguments in the ad tech antitrust case today (Nov. 25), rounding off one of the most arduous months in industry history. The trial, which began in September, is being heard in U.S. federal court presided by Judge Leonie Brinkema.

Ad Tech 50

Ad Tech Media Marketing 50

Digiday

NOVEMBER 24, 2024

As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Netflix’s “Nextworld” Roblox experience — a virtual world filled with characters, settings and mini-games from Netflix shows and films such as “Stranger Things,” “One Piece” and “Rebel Moon” — launched in May. Since then, the streaming platform has gradually populated the space with an increasing number of assets from its original properties.

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Media Marketing 46

Digiday

NOVEMBER 24, 2024

As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow. Global retail media spend is expected to surpass $150 billion this year, according to the World Advertising Research Centre’s latest forecast. Of those dollars, Amazon still holds the lion’s share.

Retail 42

Retail Media Agency Marketing 42