Adweek
MAY 20, 2024
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed questions. While it's clear that traditional SEO methods will not work with AI-powered search (Max Gomez Montejo, CMO of digital marketing firm Next Net Media, anticipates organic.
AdExchanger
MAY 20, 2024
SSP, meet PET. Supply-side platform TrustX has been spun out of publisher trade group Digital Content Next (DCN) and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising. As part of the deal, which was announced on Monday, Symitri is getting $5 million in funding from […] The post TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company appeared first on AdExchanger.
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Adweek
MAY 20, 2024
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. After nearly two decades spent living in wildly expensive cities and focusing on my education and career, a global pandemic ushered in the rise of remote work and allowed me to move out of.
AdExchanger
MAY 20, 2024
Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that drive real results. It's also trying to reach more Gen Z by investing more in streaming distribution. The post Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 20, 2024
In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five decades, with a relationship built on respect, collaboration and a deep understanding of what the brand means to its consumers. The brand has gone from.
AdExchanger
MAY 20, 2024
Audience curation is a manifestation of what the online ad industry has long been calling for: closer collaboration between partners that isn’t built on unreliable third-party signals. To curate custom ad inventory, buyers have started working more closely with the sell side. Publishers have strong insights into user browsing behavior that advertisers can use for […] The post AdExplainer: The Rise Of Sell-Side Curation appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 20, 2024
Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team.
Adweek
MAY 20, 2024
Every May, NewFronts week in New York brings together the most dynamic companies in the digital marketing ecosystem, but the sheer pace and scope of the programming can make it challenging to distill the information into a clear set of themes. To help, ADWEEK partnered with the Interactive Advertising Bureau to convene a roundtable of.
Martech
MAY 20, 2024
On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways.
Adweek
MAY 20, 2024
Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! Brands chain Taco Bell as U.S. chief marketing officer. Former Gatorade CMO Thornton will lead Pizza Hut's global brand strategy and oversee all aspects of marketing across 110 markets and territories.
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Martech
MAY 20, 2024
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. With little more than one month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data.
Adweek
MAY 20, 2024
Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its bundle alongside Disney. However, the company also made one thing particularly clear: After a writers' strike and a complex merger, WBD's.
Seth Godin
MAY 20, 2024
The story is a good one: put some tea bags in a mason jar filled with fresh, cold water. Put it in the sun. Four hours later, smooth and delicious tea is waiting for you. The photons from the sun go through the clear glass and the water, strike the leaves and transfer radiant energy to the tea. This isn’t actually what happens. It turns out that the sun simply warms the water a bit, and tea happens.
Adweek
MAY 20, 2024
The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson--as if!--and Jimmy Kimmel expects a roomful of chatty party guests to "just be quiet for two hours." In those ways, the new short film hyping the upcoming.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MAY 20, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […] The post Amazon Ups Its ID And Ratings Game; Throw The Audiobook At Them appeared first on AdExchanger.
Adweek
MAY 20, 2024
Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to rest on any laurels. Off-court business and marketing opportunities in women's basketball are growing. Swoopes is helping to drive that even more, hosting the ACES Elite Classic All-American high school women's game this week.
Martech
MAY 20, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
MAY 20, 2024
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent--a hot-button issue that has been dividing the adtech community for months. Earlier this year, the buy side called out publishers and their tech partners for using deceptive practices to identify audiences. At the center.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
MAY 20, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify As a platform, X (formerly Twitter) has seen better days. After Elon Musk took over back in 2022, the platform has fallen from grace with advertisers and creators alike, due to the reinstatement of previously banned accounts, an increase in bots and simultaneous decrease in brand safety. However, X hasn’t managed to scare away everyone.
Adweek
MAY 20, 2024
At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case studies with Pepsi and Taco Bell; and closing the show with a performance by Billie Eilish. The platform also introduced tools to help brands.
Digiday
MAY 20, 2024
The New Yorker has refocused its newsletter strategy in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that — by sending fewer emails. Last August, The New Yorker began sending newsletters less frequently and giving paid subscribers early access to content in their inboxes. As a result, onsite page views and time spent from newsletter users has gone up, as has the percentage of newsletter subscribers who are also paying New Yorker subscribers, accordi
Adweek
MAY 20, 2024
Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate Alicia Keys performance, more than a dozen celebrities from Amazon Prime's slate of streaming content graced the stage, with only a few tight segments dedicated to its ad products. While some media buyers enjoyed the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
MAY 20, 2024
This is the second installment of Digiday’s two-part series on how publishers are optimizing revenue streams. The first installment focused on publishers’ subscriptions and events businesses. After a volatile 2023 in which publishers’ revenues were less lucrative than expected and the media industry witnessed an ongoing cycle of layoffs , publishers are placing their bets on both traditional and alternative revenue streams in 2024.
Exchange Wire
MAY 20, 2024
On today’s news digest: OpenAI Inks Data Deal with Reddit; Sony Warns AI Giants over Use of its Artists; Amazon Prime Video Becomes US’ Biggest Ad-Supported Streaming Platform OpenAI has struck another deal, this time with social giant Reddit. The AI [.] The post OpenAI Inks Data Deal with Reddit; Sony Warns AI Giants over Use of its Artists; Amazon Prime Video Becomes US’ Biggest Ad-Supported Streaming Platform appeared first on ExchangeWire.com.
Digiday
MAY 20, 2024
When a food influencer creates something new, it’s likely that the influencer will use more than one brand. Case in point: A recent recipe post ( dill pickle chicken salad ) from wellness food influencer @lainiecooks_ featured both Graza olive oil and Grillo pickles, with both brands tagged on Instagram in a paid partnership. Food influencers aren’t the only ones who combine brand partnerships in their content.
Rob Campbell
MAY 20, 2024
You know those time capsule things that were all the rage for a while? Where people bury artefacts from their life with the sole intention that it is dug up 20+ years later for people to marvel at. Or be confused by. I always liked the idea of it but never got around doing it … mainly because I imagine the outtake is massively underwhelming unless you’re directly attached to it.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
MAY 20, 2024
In ad tech, nothing is ever straightforward – not even the perennial snafus. What seemed like a clear case of an ad tech vendor being shady is actually a lot more layered. The ad tech vendor in question is the Colossus supply-side platform owned by Digital Holdings Group. According to ad transparency startup Adalytics, there were repeated instances of user IDs being misrepresented in its programmatic marketplace.
More About Advertising
MAY 20, 2024
Wilkinson Sword doesn’t have it easy: it’s up against P&G’s Gillette monster and newer entrants like Harry’s. And most men are pretty hirsute these days. But it’s sticking with its heritage platform – been around since 1772 – with a new front man, ‘The Blade Master.’ Star of a number of films from London agency … The post Can Wilkinson Sword’s Blade Master revive flagging shaving category?
Digiday
MAY 20, 2024
The much-touted re-emergence of dealmaking in ad tech is slowly appearing, with much of the activity taking place between strategic players. The latest episode in this trend is Digital Content Next, a non-profit aimed at promoting the interests of online publishers, offloading its ad tech arm TRUSTX to Symitri following months of strategic deliberations.
More About Advertising
MAY 20, 2024
Old hands often lament the (relative) lack of personalities in adland but they’re usually talking about agency supremos like Frank Lowe and Charles Saatchi (Charles well understood that if you want to be talked about build a reputation as reclusive.) Clients don’t figure very highly but one who did was Tony O’Reilly, who died this … The post Try-scoring marketing giant Tony O’Reilly dies at 88 first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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