Adweek
DECEMBER 16, 2024
WPP boss Mark Read has described Omnicom Group's acquisition of Interpublic Group (IPG) as a "moment of opportunity" for the U.K.-based ad network, urging employees to keep delivering for clients "without distractions." "Clients will not have missed the fact that, in the last week or two, several of our competitors have spent a lot of.
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
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Adweek
DECEMBER 16, 2024
The maxim that "all press is good press" was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light on workplace stress. According to several reports, employees at the company completed an internal wellness survey and then.
Digiday
DECEMBER 16, 2024
Subscribe: Apple Podcasts • Spotify Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist making moments themselves as opposed to retroactively marketing around them. That’s why e.l.f. Beauty has built out its own entertainment arm, e.l.f. made, tasked with creating of the moment content around music, movies, gaming and sports.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 16, 2024
Private label brands, such as Walmart's Great Value, Target's Good & Gather, and Costco's Kirkland Signature, have found their way into more homes across America this past year. There are a few reasons why. First, supply chain issues during the pandemic led to shortages in big-name national brands, forcing many shoppers to give private label.
Digiday
DECEMBER 16, 2024
AI search engine Perplexity introduced a new revenue share model back in July , amid the wave of deals between AI tech companies and publishers this year. But the way Perplexity is sharing ad revenue with publishers depends on a number of factors, according to information from Perplexity and conversations with five publishing execs, who declined to speak with attribution.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 16, 2024
Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads. The post Five More Weeks Of TikTok; Begun, The OS Wars Have appeared first on AdExchanger.
Adweek
DECEMBER 16, 2024
Investigative reporter Chris Nakamoto will join Baton Rouge, Louisiana CBS affiliate WAFB in January 2025. Nakamoto will serve as the station's chief investigative reporter and will co-anchor the 5 p.m., alongside anchor Tisha Powell. "For decades now, WAFB Channel 9 has been the gold standard when it comes to news, weather and sports in the.
Martech
DECEMBER 16, 2024
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.
Adweek
DECEMBER 16, 2024
The House China Select Committee began issuing reminders on Friday that it is serious about the potential ban of TikTok in the U.S. starting Jan. 19. Committee chair Rep. John Moolenaar (R-Mich.) and ranking member Rep. Raja Krishnamoorthi (D-Ill.) sent letters to Apple, Google, and TikTok Friday reminding them that barring a change in TikTok's.
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Martech
DECEMBER 16, 2024
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.
Adweek
DECEMBER 16, 2024
The lifestyle media company Betches struck a strategic content partnership with the National Football League on Monday, the second such tie-up the NFL has penned in recent months as it looks to expand its core audience. Betches will gain access to key moments and tentpole events throughout the NFL calendar, including the Pro Bowl, Super.
Seth Godin
DECEMBER 16, 2024
Everyone needs more chances, more benefit of the doubt, more opportunity. But what turns a chance into a big break is what we do with it once the chance arrives.
Adweek
DECEMBER 16, 2024
Netflix really wants you to know that Squid Game's second season is coming, and it's doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix's most-watched show ever, and the sophomore season of is one of the year's most-anticipated shows. The series is already nominated for a.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
DECEMBER 16, 2024
TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, 2025, the day before Inauguration Day. TikTok says the law violates the First Amendment. “The Act will shutter one of Americas most popular speech platforms the day before a presidential inauguration.
Adweek
DECEMBER 16, 2024
Veteran Buffalo anchor Don Postles is retiring at the end of the month. He's anchored at the Buffalo, N.Y. CBS affiliate WIVB for 32 years. "We wish him and his family all the best, and a long and healthy retirement," said general manager Joe Abouzeid. Postles started working at the station in 1993. Congressman Tim.
Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
Adweek
DECEMBER 16, 2024
Kevin King is joining Wichita CBS affiliate KWCH as news director. This is a return to the station for King, who was a producer at the station from 2000 until 2006. He comes from Dakota News Now, where he has been the news director for 14 years. "The opportunity to go back and lead the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
DECEMBER 16, 2024
AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success. Advertisers saw a record number of publisher product announcements this year.
Adweek
DECEMBER 16, 2024
For brands sponsoring college bowl games, it's no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play. There are 47 bowl games that comprise college football bowl season in.
VideoWeek
DECEMBER 16, 2024
While ad-supported streaming services, consolidation among TV businesses, and lower-funnel metrics in CTV are expected to take on growing importance in 2025, analysts remain divided on the significance of FAST channels and the exact impact of AI on media companies next year. VideoWeek asked five leading industry analysts for their predictions for video, media and advertising in 2025.
Rob Campbell
DECEMBER 16, 2024
There are many differences between ads of the past and ads of today. That doesn’t mean one is better than the other, but the differences are pretty major. One difference is what was deemed advertising worthy My god, back in the 70’s and 80’s there were all sorts of things you no longer see being advertised … from cream cakes to glue sticks.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 16, 2024
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to being production-ready, every detail is meticulously crafted. So, when traditional creative testing is introduced at the last minute, its no surprise it can ruffle some feathers. Thats why we created Stress Tester, an alternative way … The post Rehab Agencys Callum Gill: AIs verdict on the Christmas ads first appeared on More About Advertising.
Playwire
DECEMBER 16, 2024
Key Points Contextual advertising is a fundamental digital advertising strategy that's becoming increasingly important in a privacy-focused world While technically simple in concept, contextual advertising requires careful balance between relevance and scale Contextual targeting combined with audience data provides the most powerful advertising approach Publishers can maximize revenue by offering quality contextual environments, while advertisers benefit from increased engagement
AdExchanger
DECEMBER 16, 2024
This year has been a series of highs and lows for Zeta Global. In October, the martech provider and data cloud, which went public in 2021, acquired email marketing and identity company LiveIntent for $250 million. That was a high. Less than a month later, Zeta was the subject of two withering short seller reports […] The post Zeta Global Opens Up About Being The Target Of Hostile Short Sellers appeared first on AdExchanger.
More About Advertising
DECEMBER 16, 2024
Uncommon Creative Studio has moved rapidly to fill the retail gap in its portfolio after B&Q moved to Leo Burnett, winning Ocado in a three-way pitch against Fold7 and Joint. The business moves from St Luke’s which didn’t repitch. Flock was the pitch consultant. Marketing director Eilidh MacAskill says: We genuinely could not be more … The post Uncommon bags Ocado to fill B&Q retail gap first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
DECEMBER 16, 2024
News in brief: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI US Rollout of Netflix Ad Stack Set for April Netflixs in-house ad tech stack [.] The post US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI appeared first on ExchangeWire.com.
More About Advertising
DECEMBER 16, 2024
For the last week or so we have been bombarded with news items in the ad trades and the financial press about the forthcoming merger of Omnicom and Interpublic. Most of these are merely a rehash of the pablum generated by the holding companies PR departments telling existing clients that they will benefit not only … The post George Parker: Omnicom/IPG why big doesnt mean better first appeared on More About Advertising.
Digiday
DECEMBER 16, 2024
Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. As digital transformation continues to reshape all business aspects, brands demand robust and adaptable data solutions including an identity solution that is as flexible as it is comprehensive.
More About Advertising
DECEMBER 16, 2024
The changeable British weather has given rise to a new era of covetable rain-proof brands, and now The Or has taken the trend one step further. The Mother Family agency has made waterproof fashion festive with a cracker-style crown that can endure the elements. Crowntech comes with a detachable balaclava for added protection against winter … The post Can The Or make Christmas cracker crowns cool?
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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