Martech
DECEMBER 16, 2024
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.
Adweek
DECEMBER 16, 2024
The maxim that "all press is good press" was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light on workplace stress. According to several reports, employees at the company completed an internal wellness survey and then.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
Adweek
DECEMBER 16, 2024
WPP boss Mark Read has described Omnicom Group's acquisition of Interpublic Group (IPG) as a "moment of opportunity" for the U.K.-based ad network, urging employees to keep delivering for clients "without distractions." "Clients will not have missed the fact that, in the last week or two, several of our competitors have spent a lot of.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ad Monsters
DECEMBER 16, 2024
AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success. Advertisers saw a record number of publisher product announcements this year.
Adweek
DECEMBER 16, 2024
Private label brands, such as Walmart's Great Value, Target's Good & Gather, and Costco's Kirkland Signature, have found their way into more homes across America this past year. There are a few reasons why. First, supply chain issues during the pandemic led to shortages in big-name national brands, forcing many shoppers to give private label.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
DECEMBER 16, 2024
The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn't one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years.
Martech
DECEMBER 16, 2024
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.
Adweek
DECEMBER 16, 2024
Veteran Buffalo anchor Don Postles is retiring at the end of the month. He's anchored at the Buffalo, N.Y. CBS affiliate WIVB for 32 years. "We wish him and his family all the best, and a long and healthy retirement," said general manager Joe Abouzeid. Postles started working at the station in 1993. Congressman Tim.
Digiday
DECEMBER 16, 2024
Subscribe: Apple Podcasts • Spotify Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist making moments themselves as opposed to retroactively marketing around them. That’s why e.l.f. Beauty has built out its own entertainment arm, e.l.f. made, tasked with creating of the moment content around music, movies, gaming and sports.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Adweek
DECEMBER 16, 2024
The lifestyle media company Betches struck a strategic content partnership with the National Football League on Monday, the second such tie-up the NFL has penned in recent months as it looks to expand its core audience. Betches will gain access to key moments and tentpole events throughout the NFL calendar, including the Pro Bowl, Super.
Digiday
DECEMBER 16, 2024
Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. As digital transformation continues to reshape all business aspects, brands demand robust and adaptable data solutions including an identity solution that is as flexible as it is comprehensive.
Adweek
DECEMBER 16, 2024
Kevin King is joining Wichita CBS affiliate KWCH as news director. This is a return to the station for King, who was a producer at the station from 2000 until 2006. He comes from Dakota News Now, where he has been the news director for 14 years. "The opportunity to go back and lead the.
Martech
DECEMBER 16, 2024
TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, 2025, the day before Inauguration Day. TikTok says the law violates the First Amendment. “The Act will shutter one of Americas most popular speech platforms the day before a presidential inauguration.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
DECEMBER 16, 2024
Investigative reporter Chris Nakamoto will join Baton Rouge, Louisiana CBS affiliate WAFB in January 2025. Nakamoto will serve as the station's chief investigative reporter and will co-anchor the 5 p.m., alongside anchor Tisha Powell. "For decades now, WAFB Channel 9 has been the gold standard when it comes to news, weather and sports in the.
VideoWeek
DECEMBER 16, 2024
While ad-supported streaming services, consolidation among TV businesses, and lower-funnel metrics in CTV are expected to take on growing importance in 2025, analysts remain divided on the significance of FAST channels and the exact impact of AI on media companies next year. VideoWeek asked five leading industry analysts for their predictions for video, media and advertising in 2025.
Adweek
DECEMBER 16, 2024
For brands sponsoring college bowl games, it's no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play. There are 47 bowl games that comprise college football bowl season in.
Rob Campbell
DECEMBER 16, 2024
There are many differences between ads of the past and ads of today. That doesn’t mean one is better than the other, but the differences are pretty major. One difference is what was deemed advertising worthy My god, back in the 70’s and 80’s there were all sorts of things you no longer see being advertised … from cream cakes to glue sticks.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
DECEMBER 16, 2024
The House China Select Committee began issuing reminders on Friday that it is serious about the potential ban of TikTok in the U.S. starting Jan. 19. Committee chair Rep. John Moolenaar (R-Mich.) and ranking member Rep. Raja Krishnamoorthi (D-Ill.) sent letters to Apple, Google, and TikTok Friday reminding them that barring a change in TikTok's.
More About Advertising
DECEMBER 16, 2024
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to being production-ready, every detail is meticulously crafted. So, when traditional creative testing is introduced at the last minute, its no surprise it can ruffle some feathers. Thats why we created Stress Tester, an alternative way … The post Rehab Agencys Callum Gill: AIs verdict on the Christmas ads first appeared on More About Advertising.
Adweek
DECEMBER 16, 2024
Netflix really wants you to know that Squid Game's second season is coming, and it's doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix's most-watched show ever, and the sophomore season of is one of the year's most-anticipated shows. The series is already nominated for a.
Playwire
DECEMBER 16, 2024
Key Points Contextual advertising is a fundamental digital advertising strategy that's becoming increasingly important in a privacy-focused world While technically simple in concept, contextual advertising requires careful balance between relevance and scale Contextual targeting combined with audience data provides the most powerful advertising approach Publishers can maximize revenue by offering quality contextual environments, while advertisers benefit from increased engagement
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 16, 2024
Uncommon Creative Studio has moved rapidly to fill the retail gap in its portfolio after B&Q moved to Leo Burnett, winning Ocado in a three-way pitch against Fold7 and Joint. The business moves from St Luke’s which didn’t repitch. Flock was the pitch consultant. Marketing director Eilidh MacAskill says: We genuinely could not be more … The post Uncommon bags Ocado to fill B&Q retail gap first appeared on More About Advertising.
Exchange Wire
DECEMBER 16, 2024
ExchangeWire is thrilled to announce that FirstPartyCapitals MadTechMoney event will now be featured as a part of ExchangeWire's prestigious ATS London! MadTechMoney has been a cornerstone event for the ad tech and martech communities, bringing together founders, private equity, venture capital, [.] The post Exciting Event Announcement: MadTechMoney Joins Forces with ATS London appeared first on ExchangeWire.com.
More About Advertising
DECEMBER 16, 2024
For the last week or so we have been bombarded with news items in the ad trades and the financial press about the forthcoming merger of Omnicom and Interpublic. Most of these are merely a rehash of the pablum generated by the holding companies PR departments telling existing clients that they will benefit not only … The post George Parker: Omnicom/IPG why big doesnt mean better first appeared on More About Advertising.
Seth Godin
DECEMBER 16, 2024
Everyone needs more chances, more benefit of the doubt, more opportunity. But what turns a chance into a big break is what we do with it once the chance arrives.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
DECEMBER 16, 2024
The changeable British weather has given rise to a new era of covetable rain-proof brands, and now The Or has taken the trend one step further. The Mother Family agency has made waterproof fashion festive with a cracker-style crown that can endure the elements. Crowntech comes with a detachable balaclava for added protection against winter … The post Can The Or make Christmas cracker crowns cool?
AdExchanger
DECEMBER 16, 2024
Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads. The post Five More Weeks Of TikTok; Begun, The OS Wars Have appeared first on AdExchanger.
More About Advertising
DECEMBER 16, 2024
Indie agency Trouble Maker Group has bought branded entertainment production studio The Outfit as part of its strategy to provide entertainment-led content for brands. The Outfit’s work includes Channel 4, HelloFresh, Ring, McDonalds and Este Lauder. Trouble Maker CSO Jonathan Fraser says: Developing entertainment strategies is becoming one of the fastest growing and increasingly important … The post Trouble Maker buys branded entertainment studio The Outfit first appeared on More Ab
Digiday
DECEMBER 16, 2024
Influencer companies have been muscling into the talent management business recently and now theyre hoping to make use of artificial intelligence and connected TV gimmicks to entice talent managers and brands to broker more creator deals on their platforms. Two agency groups have recently added new services to expand their share of this growing corner of influencer marketing as the channel continues to grow and mature.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
115 
Let's personalize your content