Adweek
DECEMBER 16, 2024
Veteran Buffalo anchor Don Postles is retiring at the end of the month. He's anchored at the Buffalo, N.Y. CBS affiliate WIVB for 32 years. "We wish him and his family all the best, and a long and healthy retirement," said general manager Joe Abouzeid. Postles started working at the station in 1993. Congressman Tim.
Martech
DECEMBER 16, 2024
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.
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Adweek
DECEMBER 16, 2024
WPP boss Mark Read has described Omnicom Group's acquisition of Interpublic Group (IPG) as a "moment of opportunity" for the U.K.-based ad network, urging employees to keep delivering for clients "without distractions." "Clients will not have missed the fact that, in the last week or two, several of our competitors have spent a lot of.
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Adweek
DECEMBER 16, 2024
The lifestyle media company Betches struck a strategic content partnership with the National Football League on Monday, the second such tie-up the NFL has penned in recent months as it looks to expand its core audience. Betches will gain access to key moments and tentpole events throughout the NFL calendar, including the Pro Bowl, Super.
Ad Monsters
DECEMBER 16, 2024
AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success. Advertisers saw a record number of publisher product announcements this year.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
Adweek
DECEMBER 16, 2024
The maxim that "all press is good press" was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light on workplace stress. According to several reports, employees at the company completed an internal wellness survey and then.
Seth Godin
DECEMBER 16, 2024
Everyone needs more chances, more benefit of the doubt, more opportunity. But what turns a chance into a big break is what we do with it once the chance arrives.
Adweek
DECEMBER 16, 2024
The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn't one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood multi-hyphenate has embedded herself fully into the brand, both in real life and in a series of wacky ads over the past several years.
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AdExchanger
DECEMBER 16, 2024
This year has been a series of highs and lows for Zeta Global. In October, the martech provider and data cloud, which went public in 2021, acquired email marketing and identity company LiveIntent for $250 million. That was a high. Less than a month later, Zeta was the subject of two withering short seller reports […] The post Zeta Global Opens Up About Being The Target Of Hostile Short Sellers appeared first on AdExchanger.
Adweek
DECEMBER 16, 2024
For brands sponsoring college bowl games, it's no longer enough to turn your cheese cracker into a mascot or burn your toaster-pastry mascot alive and have teams eat it in front of fans: You need to be the Snoop Dogg of postseason play. There are 47 bowl games that comprise college football bowl season in.
AdExchanger
DECEMBER 16, 2024
It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel. The post This Years CTV Replay: Programmatic, Measurement And Lots Of M&A appeared first on AdExchanger.
Adweek
DECEMBER 16, 2024
The House China Select Committee began issuing reminders on Friday that it is serious about the potential ban of TikTok in the U.S. starting Jan. 19. Committee chair Rep. John Moolenaar (R-Mich.) and ranking member Rep. Raja Krishnamoorthi (D-Ill.) sent letters to Apple, Google, and TikTok Friday reminding them that barring a change in TikTok's.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Martech
DECEMBER 16, 2024
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.
Adweek
DECEMBER 16, 2024
Kevin King is joining Wichita CBS affiliate KWCH as news director. This is a return to the station for King, who was a producer at the station from 2000 until 2006. He comes from Dakota News Now, where he has been the news director for 14 years. "The opportunity to go back and lead the.
Digiday
DECEMBER 16, 2024
Subscribe: Apple Podcasts • Spotify Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist making moments themselves as opposed to retroactively marketing around them. That’s why e.l.f. Beauty has built out its own entertainment arm, e.l.f. made, tasked with creating of the moment content around music, movies, gaming and sports.
Adweek
DECEMBER 16, 2024
Investigative reporter Chris Nakamoto will join Baton Rouge, Louisiana CBS affiliate WAFB in January 2025. Nakamoto will serve as the station's chief investigative reporter and will co-anchor the 5 p.m., alongside anchor Tisha Powell. "For decades now, WAFB Channel 9 has been the gold standard when it comes to news, weather and sports in the.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Martech
DECEMBER 16, 2024
TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, 2025, the day before Inauguration Day. TikTok says the law violates the First Amendment. “The Act will shutter one of Americas most popular speech platforms the day before a presidential inauguration.
Adweek
DECEMBER 16, 2024
Netflix really wants you to know that Squid Game's second season is coming, and it's doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix's most-watched show ever, and the sophomore season of is one of the year's most-anticipated shows. The series is already nominated for a.
VideoWeek
DECEMBER 16, 2024
While ad-supported streaming services, consolidation among TV businesses, and lower-funnel metrics in CTV are expected to take on growing importance in 2025, analysts remain divided on the significance of FAST channels and the exact impact of AI on media companies next year. VideoWeek asked five leading industry analysts for their predictions for video, media and advertising in 2025.
Rob Campbell
DECEMBER 16, 2024
There are many differences between ads of the past and ads of today. That doesn’t mean one is better than the other, but the differences are pretty major. One difference is what was deemed advertising worthy My god, back in the 70’s and 80’s there were all sorts of things you no longer see being advertised … from cream cakes to glue sticks.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
Digiday
DECEMBER 16, 2024
AI search engine Perplexity introduced a new revenue share model back in July , amid the wave of deals between AI tech companies and publishers this year. But the way Perplexity is sharing ad revenue with publishers depends on a number of factors, according to information from Perplexity and conversations with five publishing execs, who declined to speak with attribution.
More About Advertising
DECEMBER 16, 2024
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to being production-ready, every detail is meticulously crafted. So, when traditional creative testing is introduced at the last minute, its no surprise it can ruffle some feathers. Thats why we created Stress Tester, an alternative way … The post Rehab Agencys Callum Gill: AIs verdict on the Christmas ads first appeared on More About Advertising.
Digiday
DECEMBER 16, 2024
If youve worked in marketing or media in some capacity over the last 25 years, theres a chance youve come across Kevin Wassong, who seemingly knows everyone in the business thanks to his long agency resum. Since January, Wassong has been working with Greg McConnell, a longtime friend and fellow industry colleague with experience running marketing for Rolex among other roles, to develop what the pair are calling the Bloomberg terminal for marketers, a SaaS product called mktg.ai.
Playwire
DECEMBER 16, 2024
Key Points Contextual advertising is a fundamental digital advertising strategy that's becoming increasingly important in a privacy-focused world While technically simple in concept, contextual advertising requires careful balance between relevance and scale Contextual targeting combined with audience data provides the most powerful advertising approach Publishers can maximize revenue by offering quality contextual environments, while advertisers benefit from increased engagement
Advertiser: ZoomInfo
How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.
AdExchanger
DECEMBER 16, 2024
Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads. The post Five More Weeks Of TikTok; Begun, The OS Wars Have appeared first on AdExchanger.
More About Advertising
DECEMBER 16, 2024
Uncommon Creative Studio has moved rapidly to fill the retail gap in its portfolio after B&Q moved to Leo Burnett, winning Ocado in a three-way pitch against Fold7 and Joint. The business moves from St Luke’s which didn’t repitch. Flock was the pitch consultant. Marketing director Eilidh MacAskill says: We genuinely could not be more … The post Uncommon bags Ocado to fill B&Q retail gap first appeared on More About Advertising.
Exchange Wire
DECEMBER 16, 2024
News in brief: US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI US Rollout of Netflix Ad Stack Set for April Netflixs in-house ad tech stack [.] The post US Rollout of Netflix Ad Stack Set for April; UK Introduces New Online Safety Regulations for Tech Firms; UK Creatives Seek Copyright Protections from AI appeared first on ExchangeWire.com.
More About Advertising
DECEMBER 16, 2024
For the last week or so we have been bombarded with news items in the ad trades and the financial press about the forthcoming merger of Omnicom and Interpublic. Most of these are merely a rehash of the pablum generated by the holding companies PR departments telling existing clients that they will benefit not only … The post George Parker: Omnicom/IPG why big doesnt mean better first appeared on More About Advertising.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
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