Adweek
DECEMBER 18, 2024
This month, The Weber Shandwick Collective (TWSC) got a new CEO--but it seems like there won't be much of an adjustment period. Susan Howe stepped into the chief executive role at the communications agency on Dec. 2, and since joining nearly 29 years ago, she has held successive leadership roles running the gamut from regional.
Martech
DECEMBER 18, 2024
The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze , Ph.D., founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence.
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Adweek
DECEMBER 18, 2024
In 2015, Instagram contributed only 7% to Meta's total U.S. revenue, according to Emarketer. Ten year's later, the app is projected to account for half, according to the research firm's latest forecast. Instagram is projected to generate $32.03 billion in U.S. advertising revenue next year, a 24.4% increase from 2024, per Emarketer. This rise would.
Martech
DECEMBER 18, 2024
Consumers arent just using their phones to research products they see on TV, theyre using them to make purchases. Seventy-seven percent of smart TV owners said they frequently make mobile purchases based on TV ads they see, according to a recent study by Samsung Ads. This behavior will carry through the rest of the holiday season as Salesforce forecasts a high volume of mobile shopping.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 18, 2024
A news crew for Reno, Nevada station KTVN got a front row seat to a hit and run on Tuesday night moments before going on-air. According to 2 News Nevada reporter Makayla Hardy, who was on scene at the time, a car and an SUV collided at around 7 p.m. Both cars had a green.
AdExchanger
DECEMBER 18, 2024
The programmatic ecosystem is constantly changing. If publishers dont evolve with it, they risk going extinct. Over the past decade, A360 Media has transformed its business model in response to shifting ad industry trends. Formerly known as American Media, Inc., its legacy print business revolved around tabloids like The Star and its flagship publication, the […] The post How Us Weekly’s Publisher Turned Away From MFA appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
DECEMBER 18, 2024
A generation ago, the Generals ruled. General Motors, General Foods, General Mills, General Dynamics… they were big, and they had a lot to lose. As a result, people trusted them to show up and keep their promises–it just wasn’t worth letting a few people down at the risk of their reputation. The same was true for folks like Mr. Peanut, Mr.
Adweek
DECEMBER 18, 2024
Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she led the grocer's ads business as senior vice president of retail media since July 2021. After launching its advertising business in 2022, Uber announced in August that it was on track to hit $1 billion.
Martech
DECEMBER 18, 2024
In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why.
Adweek
DECEMBER 18, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 9, 2024. The cable news nets had a ho-hum week as none of the big three outlets posted week-to-week gains with total viewers in primetime. But CNN did have something to be happy about as the network saw a.
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Martech
DECEMBER 18, 2024
Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” essentially, seeking reassurance about personal behavior and attitudes by checking them against objective and community standards.
Adweek
DECEMBER 18, 2024
It's a tale as old as (Christmas) time: A big city single gal spends the holidays in a snowy small town where she makes a love connection with a local single guy. That storyline is the hallmark of the Hallmark Channel's holiday movie empire--and it's about to become the premise of one of the network's.
AdExchanger
DECEMBER 18, 2024
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing. From interactive ads to the rise of retail media networks, the future of CTV promises to deliver a […] The post Key CTV Trends Driving Advertising Innovation In 2025 appeared first on AdExchanger.
Adweek
DECEMBER 18, 2024
Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches -- or terms that spiked by more than.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
MNTN
DECEMBER 18, 2024
Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. Thanks to CTV, brands can now target consumers with a series of curated streaming ads that nurture them through their purchasing journeys.
Adweek
DECEMBER 18, 2024
For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment later pays off in increased sales. Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback.
Rob Campbell
DECEMBER 18, 2024
As tomorrow is one of those terribly indulgent ‘thank you and goodbye to ’24 post’ [ the blog equivalent of boring someone with ‘what they dreamed about last night’ ], I thought today should be a RobMegaRant post … ending the year as I hope to start next year, hahaha. So with that, take a look at this bloody amazing picture.
Adweek
DECEMBER 18, 2024
Yesterday, we told you that Ana Orsini, anchor at KOLD in Tucson, Arizona, died suddenly last week. At that time, we didn't know the cause of death. The station later said Orsini died of a brain aneurysm. She joined KOLD in June 2023 from a station in Medford, Oregon, where she spent three years as.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
DECEMBER 18, 2024
Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasnt wanted for commercial growth in recent times , the marketing benefits of a creator partnership or influencer campaign have been largely restricted to channels like Instagram and TikTok. But this year, brands including personal care and household product maker Arm & Hammer, toy brand Miko and tech firm Snapdragon began experimenting with the use of
Adweek
DECEMBER 18, 2024
WTAE reporter Bob Mayo said he is retiring on December 31. TribLive points out that this is the "third significant on-air retirement from Pittsburgh TV stations this quarter, following the departures of KDKA-TV's Jon Delano and WPXI's David Johnson." "I'm grateful for my years at WTAE, a station I've watched since I was a kid.
Ad Monsters
DECEMBER 18, 2024
From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? Digital advertising is a highly competitive chessboard where publishers must strategize intricate moves to stay ahead. In a recent LinkedIn Live discussion, we spoke with Jounce Medias Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025.
Adweek
DECEMBER 18, 2024
Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about. Below, ADWEEK picks a few of our favorite festive give back initiatives among agencies that are celebrating the holidays this year by.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
DECEMBER 18, 2024
Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks. As we approach 2025, the advertising landscape is evolving at breakneck speed, with [.] The post 2025 Predictions: Contextual Advertising appeared first on ExchangeWire.com.
Adweek
DECEMBER 18, 2024
The New York Times' affiliate brand Wirecutter is partnering with Google Shopping to help procrastinating shoppers find last-minute holiday gifts. From Dec. 20 to Dec. 26, Google Shopping buttons will appear next to 150 curated Wirecutter products, according to Cliff Levy, the deputy publisher at The Athletic and Wirecutter. The buttons, overlaid with phrases like.
Exchange Wire
DECEMBER 18, 2024
In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has been both lauded as transformative and criticised as [.] The post AI Overload: Are We Spending Wisely on Artificial Intelligence? appeared first on ExchangeWire.com.
Adweek
DECEMBER 18, 2024
The real couples featured in Hinge's new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. Hinge tells these surprising, true love stories in its latest ads, which continue its long-running "Designed to Be Deleted" platform. The campaign-launching amid reports of.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
DECEMBER 18, 2024
For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. No need to fix what isnt broken — especially when the ride-hailing app turned ads business already humming along. So much so that the business hit a 1 billion annual net revenue run rate earlier this summer.
Adweek
DECEMBER 18, 2024
Twenty years ago, I sold my namesake agency I founded at age 27 to Edelman. At the time, many accused me of being a sellout, but the truth is I would have sold out had I not sold the agency. I never intended to establish a shop of my own. But after a rather chilling.
Playwire
DECEMBER 18, 2024
Key Points Contextual advertising platforms offer varying degrees of scale, transparency, and direct publisher relationships Direct-to-publisher platforms provide better control and value than intermediary solutions The right platform balances reach with precision targeting capabilities Consider both immediate contextual matches and audience extension capabilities Evaluate platforms based on their publisher relationships and inventory quality
VideoWeek
DECEMBER 18, 2024
AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. In a time of so much change, working out vague predictions for the year ahead becomes reasonably easy while being precise is a fool’s errand.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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