Adweek
DECEMBER 18, 2024
Dick's Sporting Goods has a new executive to lead its retail media network. David Young has joined Dick's as a vice president to oversee the ad business. The retailer launched its retail media network, Dick's Media Network, in 2022. He brings more than 20 years of experience in managing media and ad networks, most recently.
AdExchanger
DECEMBER 18, 2024
In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing. From interactive ads to the rise of retail media networks, the future of CTV promises to deliver a […] The post Key CTV Trends Driving Advertising Innovation In 2025 appeared first on AdExchanger.
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Adweek
DECEMBER 18, 2024
The New York Times' affiliate brand Wirecutter is partnering with Google Shopping to help procrastinating shoppers find last-minute holiday gifts. From Dec. 20 to Dec. 26, Google Shopping buttons will appear next to 150 curated Wirecutter products, according to Cliff Levy, the deputy publisher at The Athletic and Wirecutter. The buttons, overlaid with phrases like.
Martech
DECEMBER 18, 2024
The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze , Ph.D., founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 18, 2024
For better or worse, people had a lot of feelings about advertising this year. Thanks to social media, advertisers can no longer launch their campaigns into a void, hoping their marketing investment later pays off in increased sales. Advertising is now a two-way street, and brands must be prepared at all times for consumer feedback.
Martech
DECEMBER 18, 2024
In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. As they do, their impact is fundamentally transforming what we market and why.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
DECEMBER 18, 2024
From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? Digital advertising is a highly competitive chessboard where publishers must strategize intricate moves to stay ahead. In a recent LinkedIn Live discussion, we spoke with Jounce Medias Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025.
Adweek
DECEMBER 18, 2024
This month, The Weber Shandwick Collective (TWSC) got a new CEO--but it seems like there won't be much of an adjustment period. Susan Howe stepped into the chief executive role at the communications agency on Dec. 2, and since joining nearly 29 years ago, she has held successive leadership roles running the gamut from regional.
AdExchanger
DECEMBER 18, 2024
After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its advertising business. Shes stepping into the role vacated by Mark Grether when he left in May to lead PayPal Ads. Her first day is Wednesday and her first order of business […] The post Kristi Argyilan, The Godmother Of Retail Media, Is Ubers New Global Head Of Ads appeared first on AdExchanger.
Adweek
DECEMBER 18, 2024
Google is celebrating the big surprises of 2024 by dedicating its 14th annual Year in Search campaign to breakout stars, including a pygmy hippo, the personification of anxiety, and Dr Pepper with pickles. The nearly four-minute film, created by Google Brand Studio, is devoted to breakout searches -- or terms that spiked by more than.
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AdExchanger
DECEMBER 18, 2024
The programmatic ecosystem is constantly changing. If publishers dont evolve with it, they risk going extinct. Over the past decade, A360 Media has transformed its business model in response to shifting ad industry trends. Formerly known as American Media, Inc., its legacy print business revolved around tabloids like The Star and its flagship publication, the […] The post How Us Weekly’s Publisher Turned Away From MFA appeared first on AdExchanger.
Adweek
DECEMBER 18, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 9, 2024. The cable news nets had a ho-hum week as none of the big three outlets posted week-to-week gains with total viewers in primetime. But CNN did have something to be happy about as the network saw a.
Seth Godin
DECEMBER 18, 2024
A generation ago, the Generals ruled. General Motors, General Foods, General Mills, General Dynamics… they were big, and they had a lot to lose. As a result, people trusted them to show up and keep their promises–it just wasn’t worth letting a few people down at the risk of their reputation. The same was true for folks like Mr. Peanut, Mr.
Adweek
DECEMBER 18, 2024
A news crew for Reno, Nevada station KTVN got a front row seat to a hit and run on Tuesday night moments before going on-air. According to 2 News Nevada reporter Makayla Hardy, who was on scene at the time, a car and an SUV collided at around 7 p.m. Both cars had a green.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
MNTN
DECEMBER 18, 2024
Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. Thanks to CTV, brands can now target consumers with a series of curated streaming ads that nurture them through their purchasing journeys.
Adweek
DECEMBER 18, 2024
Uber has a new global head of advertising in Kristi Argyilan, effective today. The exec joins from Albertsons, where she led the grocer's ads business as senior vice president of retail media since July 2021. After launching its advertising business in 2022, Uber announced in August that it was on track to hit $1 billion.
Rob Campbell
DECEMBER 18, 2024
As tomorrow is one of those terribly indulgent ‘thank you and goodbye to ’24 post’ [ the blog equivalent of boring someone with ‘what they dreamed about last night’ ], I thought today should be a RobMegaRant post … ending the year as I hope to start next year, hahaha. So with that, take a look at this bloody amazing picture.
Adweek
DECEMBER 18, 2024
Agencies have their own unique ways of celebrating the holidays. Some show off their creative flair with quirky cards and gifts, while others give back to their communities and causes they care about. Below, ADWEEK picks a few of our favorite festive give back initiatives among agencies that are celebrating the holidays this year by.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Playwire
DECEMBER 18, 2024
Key Points Contextual advertising platforms offer varying degrees of scale, transparency, and direct publisher relationships Direct-to-publisher platforms provide better control and value than intermediary solutions The right platform balances reach with precision targeting capabilities Consider both immediate contextual matches and audience extension capabilities Evaluate platforms based on their publisher relationships and inventory quality
Adweek
DECEMBER 18, 2024
It's a tale as old as (Christmas) time: A big city single gal spends the holidays in a snowy small town where she makes a love connection with a local single guy. That storyline is the hallmark of the Hallmark Channel's holiday movie empire--and it's about to become the premise of one of the network's.
VideoWeek
DECEMBER 18, 2024
AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. In a time of so much change, working out vague predictions for the year ahead becomes reasonably easy while being precise is a fool’s errand.
Adweek
DECEMBER 18, 2024
WTAE reporter Bob Mayo said he is retiring on December 31. TribLive points out that this is the "third significant on-air retirement from Pittsburgh TV stations this quarter, following the departures of KDKA-TV's Jon Delano and WPXI's David Johnson." "I'm grateful for my years at WTAE, a station I've watched since I was a kid.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 18, 2024
Make My Money Matter is trying to persuade us to persuade pension funds not to invest in companies trashing the rain forest, with Benedict Cumberbatch taking over from Olivia Colman. Playing nasty as only Benjy can. By Lucky Generals. MMMM hopes the campaign will see action from the pensions industry ahead of the UN’s 2025 … The post Make My Money Matter enlists Benedict Cumberbatch to put out a rather large fire first appeared on More About Advertising.
Adweek
DECEMBER 18, 2024
Yesterday, we told you that Ana Orsini, anchor at KOLD in Tucson, Arizona, died suddenly last week. At that time, we didn't know the cause of death. The station later said Orsini died of a brain aneurysm. She joined KOLD in June 2023 from a station in Medford, Oregon, where she spent three years as.
More About Advertising
DECEMBER 18, 2024
Those damned chickens are everywhere it seems: KFC’s contemporary reincarnation by Mother (not a Colonel in sight) has won won numerous plaudits and now Kellogg’s is giving its on-pack rooster a makeover by Leo Burnett London and CGI wizards Framestore. An international campaign surely, judging by the strangely deserted streets. See You in the Morning … The post Can Kelloggs Cornelius rival KFCs swagger?
Adweek
DECEMBER 18, 2024
Twenty years ago, I sold my namesake agency I founded at age 27 to Edelman. At the time, many accused me of being a sellout, but the truth is I would have sold out had I not sold the agency. I never intended to establish a shop of my own. But after a rather chilling.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
DECEMBER 18, 2024
Here’s the official trailer for CMO 25, the ultimate marketing leadership simulator for PS5 and XBox, which comes with some hefty challenges like conquering the work/life balance, mastering tech and navigating the agency party. If you can wow the board, amaze Mark Ritson and scoop glittering prizes, there are rewards ahead. These include “being the … The post Live out the ultimate CMO life.
Adweek
DECEMBER 18, 2024
The real couples featured in Hinge's new campaign share a funny coincidence: All of them unknowingly crossed paths with their future partner in person before connecting on the dating app. Hinge tells these surprising, true love stories in its latest ads, which continue its long-running "Designed to Be Deleted" platform. The campaign-launching amid reports of.
Exchange Wire
DECEMBER 18, 2024
Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks. As we approach 2025, the advertising landscape is evolving at breakneck speed, with [.] The post 2025 Predictions: Contextual Advertising appeared first on ExchangeWire.com.
Digiday
DECEMBER 18, 2024
Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasnt wanted for commercial growth in recent times , the marketing benefits of a creator partnership or influencer campaign have been largely restricted to channels like Instagram and TikTok. But this year, brands including personal care and household product maker Arm & Hammer, toy brand Miko and tech firm Snapdragon began experimenting with the use of
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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