Adweek

MARCH 25, 2025

Instagram Creator Marketplace has been loaded with new AI-powered tools and features.

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Marketing Media 315

AdExchanger

MARCH 25, 2025

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to outdated notions of addressability means overlooking the broader needs of todays modern media landscape. Advertisers need to think bigger, connecting the totality of the […] The post Beyond The Cookie: How Connectivity Is Redefining Advertisings Future appeared first on AdExchanger.

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Cookies Advertising Media 95

Adweek

MARCH 25, 2025

Google debuted its AI Overviews product one year ago, but it has evolved since its rollout.

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AdExchanger

MARCH 25, 2025

Bob Lord is back in Agency Land and hes in the mood to poke a few bears. Bigger is not always better, he says on this weeks episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. Its an interesting perspective for someone who worked at an agency holding company for more than a […] The post Bob Lord Is A Holdco Skeptic appeared first on AdExchanger.

Agency 105

Agency Media 105

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MARCH 25, 2025

The morning show has been based out of Times Square since 1999.

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Digiday

MARCH 25, 2025

It’s hard to deny that AI will have a larger part of media buying even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Googles Performance Max or Metas Advantage+ which each promised easier media buying, puts them further from understanding what theyre actually buying has been gnawing at them for a while.

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Advertising Audience Media Marketing 83

Digiday

MARCH 25, 2025

Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers. Part of the reason for doing this is to create more value for subscribers, but the paywall changes are also part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.

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Audience Media Marketing 85

Adweek

MARCH 25, 2025

Mark Halperin, Maureen Callahan, and Link Lauren will also be part of MK Media.

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Media 280

AdExchanger

MARCH 25, 2025

We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agencys recent enforcement action against American Honda Motor Co. That case highlights a critical compliance reminder for […] The post Avoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order appeared first on AdExch

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Agency Advertising 72

Adweek

MARCH 25, 2025

CNN's viewership eroded as the evening unfolded.

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Advertisement

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Advertising

AdExchanger

MARCH 25, 2025

In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath direct-to-publisher supply connection to include CTV. But not every CTV publisher is eager to dive into OpenPath without seeing what it can do on the display side first. Warner Bros. Discovery (WBD) officially launched the solution last week, Marisa Crocker, VP of […] The post Warner Bros.

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Adweek

MARCH 25, 2025

Hegseth accused Goldberg of "peddling hoaxes" in his first public comments on The Atlantic's bombshell story.

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VideoWeek

MARCH 25, 2025

While short-form content is typically associated with mobile phones, YouTube executives have said that short-form is increasingly being watched on connected TVs. Keith Bedford, General Manager EMEA at Wurl, believes there’s a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some of the discoverability issues facing sell-side players in CTV and free ad-supported streaming TV (FAST).

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Fill rate Ad Inventory Marketing Advertising 52

Adweek

MARCH 25, 2025

WNT handily finished first in both measured categories.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

MARCH 25, 2025

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This years nominees prioritized technology-driven storytelling, strategic brand partnerships and immersive and interactive experiences. Snapchat and LEGO stand out in the Best Emerging Technology Campaign category for the pairs redefined digital play with Bricktacular, an always-on AR game designed to reintroduce play to adults.

Media 49

Media Entertainment Impressions Audience 49

Adweek

MARCH 25, 2025

Conveo secured $5.3 million in seed funding earlier this month.

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More About Advertising

MARCH 25, 2025

The traditional agency model is no longer fit for purpose. Its rigid, fragmented, and built for a world that doesnt exist anymore. While big agencies still focus on servicing legacy brands, the real momentum is happening elsewhere. Challenger brands are disrupting categories, out-punching incumbents, and scaling from early traction to dominant players faster than ever … The post Luke Bristow: why most agencies are built to fail challenger brands first appeared on More About Advertising.

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Agency Advertising Finance Media 53

Adweek

MARCH 25, 2025

Pella, a 100-year-old window and door brand, taps into the dance ad trend with a long-form spot from AOR Singlethread.

Advertising 247

Advertising 247

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

VideoWeek

MARCH 25, 2025

Media multitasking, where audiences consume two or more different media types at the same time, has big implications for advertisers and their efforts to capture consumers’ attentions. It’s also causing media companies themselves to rethink how they engage their audiences, says Nicole Magoon, partner at Bain & Company. And this is feeding through to M&A, as media companies are increasingly looking to branch out into new sectors, to enable them to reach audiences across multip

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Media Audience Advertising 52

Adweek

MARCH 25, 2025

Anderson had been an anchor at WPMI Mobile, Alabama for the last 18 years.

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Affiliates 246

Exchange Wire

MARCH 25, 2025

Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change Meta Agrees to Stop Targeting UK User with Personalised Ads Meta, the owner of [.] The post Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent appeared first on ExchangeWire.com.

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Ad network Ad Tech Advertising 52

Adweek

MARCH 25, 2025

Coors Light kicks off an MLB-centric stunt for home opening games, giving beer for bad sight lines at the ballpark.

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Marketing 233

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

MARCH 25, 2025

Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stve Saleyron and Stphane Allard to key positions to support its acceleration in France and internationally. These strategic appointments underscore the Group's commitment to unlocking the full potential [.] The post Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth appeared first on ExchangeWire.com.

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Advertising 52

Adweek

MARCH 25, 2025

Athletes Unlimited and Jessica Mendoza make their big pitch for women's softball as the AUSL promotes its summer touring schedule.

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Marketing 229

Exchange Wire

MARCH 25, 2025

JWP Connatix (JWPC), a leading video technology and monetisation platform, announced that John Nardone has joined the company as chief executive officer, effective March 24th, 2025. Nardone will lead JWP Connatix into its next phase of strategic growth, following the company's [.] The post JWP Connatix Announces Industry Innovator & Leader, John Nardone, as Chief Executive Officer appeared first on ExchangeWire.com.

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Adweek

MARCH 25, 2025

Good Morning America was the most-watched morning show among total viewers for the third week in a row.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 million. The newsletters audience, which is currently growing at a rate of roughly one million subscribers per year, is evenly split between genders and political views, according to 1440 CEO and co

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CPM Media Audience Advertising 42

Adweek

MARCH 25, 2025

This is the first time Under Armour logos will appear on NFL fields since the 2020 season

Marketing 216

Marketing 216

Digiday

MARCH 25, 2025

According to LUMA Partners’ 2024 Full Year Market Report, the digital media and marketing ecosystem experienced a 13% annual increase in overall mergers and acquisitions compared to the previous year. Specifically, the ad tech sector saw a notable 73% rise in deal volume during this period, and per the Q1 deal flow this year, that trend looks set to continue.

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Ad Tech Media Marketing 42

Adweek

MARCH 25, 2025

Infinite Reality has acquired Napster for $207 million, it announced on Tuesday.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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