Adweek
NOVEMBER 7, 2023
Some people make it look easy. Take Jose, a suave guy who is unfazed by bumps in the road. A stain on the shirt ends up looking like a cool tiger print. A wrong turn leads him to a happening party. Jose isn't a real person, but he does represent a new global platform from.
Seth Godin
NOVEMBER 7, 2023
In Steven Pressfield’s classic The War of Art , he introduces the idea of Resistance. It’s the internal force that keeps us from doing our most important creative work. If an instinct, a habit or a feeling gets in the way of the work, it’s Pressfield’s Resistance. Things we would never choose to add to the flow of our days, but there they are.
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Adweek
NOVEMBER 7, 2023
Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough four years, exasperated by both post-pandemic working trends and the impact of rising interest rates on the commercial property market. In the.
AdExchanger
NOVEMBER 7, 2023
Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020. And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps. Slickdeals, a publisher that aggregates discounts and coupon codes for online goods, is turning to data […] The post Slickdeals’ First-Party Data Is Powering Direct Retail Media Sales appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 7, 2023
In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. Mobile gaming platform Skillz, which hosts games like Solitaire, Bingo and Dominoes, is pushing back against these AI bots in its latest anti-AI ad, Adweek can exclusively.
AdExchanger
NOVEMBER 7, 2023
Most local advertisers (73%) consider social media marketing to be a “necessary evil.” That’s up from 60% in 2020, according to a poll conducted over the summer by Borrell Associates, a research firm that tracks local ad spending in markets across the country. During the same time, the number of local advertisers who believe social […] The post Exploring The Minds – And Ad Spending Habits – Of Local Advertisers appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 7, 2023
The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been around. The ability to measure attention, however, is relatively new – especially for brands looking to understand the impact of their campaigns. Promising to enable access to more accurate information about consumer behavior without the […] The post Attention Metrics Work, But There’s A Long Road To Standardization appeared first on AdExchanger.
Adweek
NOVEMBER 7, 2023
In this episode of Brave Commerce, Monisha Dabek, chief commercial officer and general manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the dynamic landscape of the consumer goods industry. In discussing her career journey and the choices she has made along the way, Dabek emphasizes the.
AdExchanger
NOVEMBER 7, 2023
Losing third-party cookies is often framed as a negative for the advertising industry. But it doesn’t have to be, according to The Trade Desk (TTD). “Cookie deprecation is going to drive better data, better personalization,” said Ben Sylvan, VP of data partnerships at TTD, during a session on retail data at Night Market’s eCommFronts event […] The post Retail Data Isn’t A Consolation Prize For Cookie Loss.
Adweek
NOVEMBER 7, 2023
On the surface, Chispa, the Match Group-owned dating platform targeting U.S. Latines, and Diageo Scotch whisky brand Buchanan's appear to come from two different worlds. However, for their new campaigns, both brands are speaking the same language--Spanglish--and to the same audience: bicultural U.S. Latines known as "the 200%," who identify as 100% Hispanic and 100%.
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AdExchanger
NOVEMBER 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September, Google announced what it calls a “helpful content update” – aka a search algorithm change to favor sites with superior user experiences. One part of the update was that Google will target AI-generated content, particularly […] The post Google’s Helpful Content Update Hits UGC; Programmatic Ads On Netflix: Yay Or Nay?
Adweek
NOVEMBER 7, 2023
Creating a story around your product is an easier marketing challenge for purpose-driven brands like outdoor apparel and gear brand Cotopaxi, said Brad Hiranaga, chief brand officer, at Adweek's Retail Media Summit in Minneapolis, Minnesota, last week. Among other initiatives, the company donates 1% of its revenue to organizations fighting global poverty.
Martech
NOVEMBER 7, 2023
I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed a long way off. “We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. “Ten years ago, 30 years seemed to be far away.
Adweek
NOVEMBER 7, 2023
Soda is typically seen as unhealthy, but Olipop proves that you can enjoy the bubbles and a little health boost at the same time. In this episode of The Speed of Culture, Olipop co-founder David Lester shares his entrepreneurial journey and the process of crafting an alternative to classic sodas. Lester joins Suzy founder and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 7, 2023
To err is human. Unfortunately, human errors such as adding a slipped decimal can tank a digital media buyer’s campaign. Reduce the error rate, and media buying becomes more efficient. To that end, on Monday, the UK programmatic buying company MiQ acquired SaaS compliance platform Grasp. MiQ declined to disclose the financial terms of the […] The post With Its Latest Acquisition, MiQ Has Compliance In Its Grasp appeared first on AdExchanger.
Adweek
NOVEMBER 7, 2023
Why are younger generations rejecting idealized marketing? Because they crave authenticity! On this episode of the Everything Is Better With Creators podcast, Forbes CMO Network managing director Seth Matlins shares his insights on the importance of empathy and collaboration, and how it all ties back to creators. In his role, Matlins is shaping the strategy.
Martech
NOVEMBER 7, 2023
Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. Beginning today, fans of Bravo’s “Below Deck Mediterranean” will have access to a new shopping experience on Peacock that allows watchers to navigate with their remote and buy products from Walmart that are featured in the reality series.
Chief Martech
NOVEMBER 7, 2023
Want to know what 2024 has in store for martech? I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
NOVEMBER 7, 2023
Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment.
Digiday
NOVEMBER 7, 2023
At a FaZe Clan all-hands staff meeting in early 2019, the esports organization’s then-CEO Lee Trink raised his fist to the sky, aiming to get his employees excited about the company’s promising future. “There will be books written about our legacy,” Trink said. Trink might have been right. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Martech
NOVEMBER 7, 2023
I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with marketing teams — and marketing in general — is that they spend most of their time on tactical decisions, like: How to optimize a specific campaign. How to improve the conversion rate by tweaking headlines.
Digiday
NOVEMBER 7, 2023
Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display and social media — to identify key trends and best practices in our CMO Strategies series. In this installment, Digiday+ Research deepens its analysis of major retail media networks, including Walmart Connect, Target’s Roundel and Kroger Precision Marketing.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
AdExchanger
NOVEMBER 7, 2023
Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative assets, then a Google custom bidding algorithm takes it from there. Soon, you may not even need to upload creative assets. On Tuesday, the company announced the […] The post Performance Max Introduces Auto-Generated Text And Image Creative appeared first on AdExchanger.
Digiday
NOVEMBER 7, 2023
The NBA may double its major marketing moments this season. The league has introduced a new event, the In-Season Tournament, that will take place from Nov. 3 to Dec. 9 and feature all 30 NBA teams. The new tournament includes knockout rounds, semifinals and a championship game, with the ultimate victor earning the prestigious NBA Cup as a reward. This new tournament adds a unique competitive element to the league’s regular season and represents a strategic push by the NBA to enhance fan en
Basis
NOVEMBER 7, 2023
Political advertising is a unique beast. It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you believe in. Then, after a long year (or more, given the United States’ ever-lengthening campaign seasons) the race wraps up with an all-out sprint toward Election Day as candidates and causes of all kinds pitch themselves to busy, skeptical, and undecided voters while rallying supporters to head to
Digiday
NOVEMBER 7, 2023
This story was first published by Digiday sibling WorkLife People can be motivated by a range of emotions, and a key one is driving corporate managers in today’s workplaces — fear. A third of corporate leaders are primarily motivated by fear, creating less efficient and less psychologically safe work environments that cost nearly $36 billion annually in lost productivity, a new survey has found.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Exchange Wire
NOVEMBER 7, 2023
AlgoriX is doubling down on its commitment to aid partners by utilising enhanced contextual signals to continuously deliver effective ad campaigns, while simultaneously safeguarding user privacy. In response to modifications to Apple's Identifier for Advertisers (IDFA) and updates to the Android [.] The post AlgoriX Adopts Enhanced Contextual Signals Deliver Effective Campaigns appeared first on ExchangeWire.com.
Digiday
NOVEMBER 7, 2023
This week’s Future of TV Briefing looks at how Disney’s data clean room business has progressed since rolling out two years ago. Disney plus data Creators’ workplaces, Netflix’s live sports talks, YouTube’s ad blocker crackdown and more Disney plus data Two years after Disney unveiled its data clean room , the media conglomerate has gotten 136 individual brands and all the major agency holding companies to plug into the first-party data product.
Rob Campbell
NOVEMBER 7, 2023
Warning. This post is topical. In fact, it may be the most topical post I’ve ever written on here for 20 years. Please read, while sitting down in case shock overwhelms you. This is the end of this public service announcement. So over the years, at Wieden and R/GA, I had a few dealings with WeWork. And while I admit at the very beginning I thought it was a genius idea – specifically the way they were creating a business that dramatically profited from sub-letting space that was desig
VideoWeek
NOVEMBER 7, 2023
Most major brands are planning to increase their global media budgets next year, according to the World Federation of Advertisers (WFA) and Ebiquity, with digital video and connected TV (CTV) expected to be the main recipients of budget increases in 2024. The Media Budgets 2024 study surveyed 92 advertisers, responsible for a combined $50 billion annual advertising spend, and $700 million average spend per brand.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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