Adweek
NOVEMBER 25, 2024
Former Droga5 executive creative director Dan Kelly is headed to FCB New York to co-lead a team overseeing Kellanova brands Cheez-It, Pringles, Rice Krispies Treats, and Eggo, following IPG being named creative partner on priority brands earlier this year. Kelly takes on the role of executive creative director. He joins Drew Halpern, as svp, group.
Martech
NOVEMBER 25, 2024
Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs. This highlights a deeper issue: a lack of trust in martech’s value. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challe
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Adweek
NOVEMBER 25, 2024
Princess Cruises is the latest brand to lean into nostalgia, launching a modern tribute to 1970s TV series The Love Boat with Emmy-winning Ted Lasso star Hannah Waddingham. The cruise line's campaign, created by its agency of record Terri & Sandy and directed by Dave Laden through production company Hungry Man, taps into a real.
Seth Godin
NOVEMBER 25, 2024
Not all needs have a market (yet). A market is a category. A market is a place with competition. In a market, people have habits and budgets and social pressure to engage. There are buyers and sellers. In many cultures, there’s a market for all the items that go with a quinceanera, a birthday party for a 15-year-old girl. While girls in other cultures might want or need the sort of attention that comes with this extravaganza, there’s no existing market for it.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 25, 2024
ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec. 23, 2024. Media agencies can apply for recognition in three categories: Breakthrough: For this award, ADWEEK considers agencies founded five or fewer years.
AdExchanger
NOVEMBER 25, 2024
With just three days to go until Thanksgiving, the atmosphere for closing arguments in US v. Google on Monday morning in Alexandria was oddly festive. A crowd of lawyers, journalists, Google employees, ad tech observers and various gadflies milled around chatting outside of Courtroom 700 on the seventh floor of the US District Court for […] The post What Judge Brinkema Zeroed In On During Closing Arguments In US v.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 25, 2024
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.
Adweek
NOVEMBER 25, 2024
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about.mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar's new album, GNX, which surprise dropped on Friday (Nov. 22). Named after his ties to the 1987 Buick vehicle model, the 12-song album sees the rapper.
AdExchanger
NOVEMBER 25, 2024
As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, won’t they” around cookie deprecation. Together, these trends have laid the groundwork for what’s to come in 2025: […] The post In 2025, Marketers Should Regain Choice And Control appeared first on AdExchanger.
Adweek
NOVEMBER 25, 2024
Tuesday, November 19 Fox News continues to lap the competition in both total viewers and the Adults 25-54 demo. Jesse Watters Primetime was the network's most-watched show in the latter category, while The Five took No. 1 with the former crowd. Meanwhile, CNN fell short of 500,000 total viewers during primetime, and only mustered 379,000.
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Martech
NOVEMBER 25, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
NOVEMBER 25, 2024
After nearly two months of testing TikTok's Smart+--which lets AI optimize creative and choose who to serve an ad--there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta's Advantage+ Shopping Campaigns (ASC), which launched in 2022. Granted, Meta's ASC has had more time to finesse its AI-buying tool, but.
VideoWeek
NOVEMBER 25, 2024
The use of principal media is rising among the agency holding groups, increasingly selling their clients inventory they have secured from media owners at discounted rates. But Nick Manning, Founder of Encyclomedia International, remains strongly opposed to proprietary media, both in principal and in practice. “If you’re an advertiser and you want full transparency, there’s no reason why you would ever use any of it.” In this interview, Manning explores the problems that a
Adweek
NOVEMBER 25, 2024
A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this larger-than-life balloon got stuck on purpose - and isn't an official entry to Chicago's parade. Mars Inc.'s Iams pet food brand created the stunt to highlight the importance.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
NOVEMBER 25, 2024
News in brief: Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates Google to Face £7bn Consumer Lawsuit in UK With a huge deal of antitrust pressure already mounting for [.] The post Google to Face £7bn Consumer Lawsuit in UK; ITV Stock Surges as Investors Consider Takeover Bids; Temu Owner Misses Sales Estimates appeared first on ExchangeWire.com.
Adweek
NOVEMBER 25, 2024
Matt MacDonald revealed his new position as chief creative officer at VCCP US. The executive, who left his role as chief creative officer at BBDO New York earlier this month, will lead creative output for the agency in the states. He fills a role left vacant by Jed Grossman in October. He joins VCCP's U.S.
Ad Beat
NOVEMBER 25, 2024
When I think of credit cards, I immediately think of American Express (AmEx)–particularly their platinum cards. Chances are that a lot of you do, too. That’s how popular this brand is in the payment cards industry. With a vision of providing the world’s best customer experience every day, AmEx has been issuing cards since the mid 1900s. People tout their customer service and rewards programs.
Adweek
NOVEMBER 25, 2024
Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of the new tournament.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
NOVEMBER 25, 2024
A lively debate between the buy and sell sides at AdMonsters PubForum Scottsdale highlighted the ongoing battle for data strategy dominance. Both sides presented compelling arguments on privacy, first-party data, and creative optimization. Jordin Sparks once sang, “Why does love always feel like a battlefield?” But in this case, why does the song remind me of the data dance smackdown between the buy and sell sides?
Adweek
NOVEMBER 25, 2024
The Department of Justice presented its final argument in its adtech antitrust lawsuit against Google, as the end nears for a trial that began in U.S. Eastern District Court of Virginia in Alexandria on Sept. 9. DOJ lawyer Aaron Teitelbaum urged U.S.
More About Advertising
NOVEMBER 25, 2024
Desert Island Ads Nike – The Cage – 2002 I remember first watching Nike’s “The Cage” and thinking that it was the coolest thing I’d ever seen. It’s a very fun spot that pushes the athletes outside of their natural habitat. Starring some of the 2000s biggest football stars, the ad was part of a … The post Tom Gent of Founder Creative picks his Desert Island Ads first appeared on More About Advertising.
Adweek
NOVEMBER 25, 2024
Tax, accounting, financial, and mailer software provider Intuit has picked Thomas Ranese to fill its CMO role, ADWEEK has learned. ADWEEK understands his remit will include marketing, corporate communications, and sponsorship. Intuit confirmed the appointment but didn't comment further. Ranese most recently served in a contract role as CMO advisor for global investment firm KKR.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 25, 2024
Pablo has won the rebrand of UK broadcaster Chjannel 5 as 5, bringing together the main channel and catch-up service My5. Channel 5 is owned by Paramount, recently purchased from Viacom by Skydance Media. Pablo’s brief is to “encourage viewers to re-evaluate what 5 stands for and will boost perceptions of its content quality and … The post Channel 5 rebrand campaign for Pablo first appeared on More About Advertising.
Adweek
NOVEMBER 25, 2024
Darrel Lieze-Adams has been promoted to president and general manager of WBBH and WZVN serving the Fort Myers/Naples, Florida, television market. Lieze-Adams was the vice president and station manager of the NBC affiliate. "Darrel knows Southwest Florida intimately and has been instrumental in helping build WBBH and WZVN into the respected brands they are today,".
Rob Campbell
NOVEMBER 25, 2024
Given the sad news I wrote about yesterday, I am going to shift the tone. Not because death is something we should shy away from, but because the people involved were such joyous beings – they’d likely welcome the silly rather than the subdued. With that … So I know today represents less than a month before Christmas day, but that’s because I wrote this post ages ago but forgot to put it up.
Adweek
NOVEMBER 25, 2024
Mark Armstrong has joined the Beaumont, Texas ABC and NBC affiliate KBMT as morning co-anchor. Armstrong last served as chief communications officer for Baton Rouge and East Baton Rouge Parish, where he led strategic communications on public safety and infrastructure projects. "I'm thrilled to join the Daybreak team and become part of the Southeast Texas.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
NOVEMBER 25, 2024
One thing I love about watching soccer on TV is the complete lack of commercial breaks until half time. The great American game of football makes no such allowances and thus it takes much longer to watch. Did you know that the average college football game lasts 3 hours and 24 minutes and the average […] The post Uber Eats Reminds Football Fans That They’re Hungry appeared first on Adpulp.
Adweek
NOVEMBER 25, 2024
Retail media had a big 2024 and is primed to have an even bigger 2025. Here’s what you need to know.
AdExchanger
NOVEMBER 25, 2024
With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent. The post Operating Systems Are Now Battlefields – At Least In The CTV World appeared first on AdExchanger.
VideoWeek
NOVEMBER 25, 2024
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. Hightouch, a customer data platform (CDP), is expanding its offering into CTV, where it aims to facilitate that targeting, alongside measuring the incremental impact of CTV campaigns.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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