Adweek
NOVEMBER 25, 2024
After nearly two months of testing TikTok's Smart+--which lets AI optimize creative and choose who to serve an ad--there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta's Advantage+ Shopping Campaigns (ASC), which launched in 2022. Granted, Meta's ASC has had more time to finesse its AI-buying tool, but.
Martech
NOVEMBER 25, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
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Adweek
NOVEMBER 25, 2024
ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec. 23, 2024. Media agencies can apply for recognition in three categories: Breakthrough: For this award, ADWEEK considers agencies founded five or fewer years.
Ad Monsters
NOVEMBER 25, 2024
A lively debate between the buy and sell sides at AdMonsters PubForum Scottsdale highlighted the ongoing battle for data strategy dominance. Both sides presented compelling arguments on privacy, first-party data, and creative optimization. Jordin Sparks once sang, “Why does love always feel like a battlefield?” But in this case, why does the song remind me of the data dance smackdown between the buy and sell sides?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 25, 2024
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about.mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar's new album, GNX, which surprise dropped on Friday (Nov. 22). Named after his ties to the 1987 Buick vehicle model, the 12-song album sees the rapper.
Martech
NOVEMBER 25, 2024
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
NOVEMBER 25, 2024
After weeks of intense testimony and mountains of evidence, the Department of Justice and Google rested their case with closing arguments in the Google adtech antitrust trial in federal court. Making the government’s case Monday morning, DOJ attorneys cited the Charles Dickens novel “A Tale of Two Cities” to contrast Google’s portrayal of a thriving sector industry with the darker reality faced by publishers and adtech providers.
Adweek
NOVEMBER 25, 2024
Princess Cruises is the latest brand to lean into nostalgia, launching a modern tribute to 1970s TV series The Love Boat with Emmy-winning Ted Lasso star Hannah Waddingham. The cruise line's campaign, created by its agency of record Terri & Sandy and directed by Dave Laden through production company Hungry Man, taps into a real.
AdExchanger
NOVEMBER 25, 2024
With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent. The post Operating Systems Are Now Battlefields – At Least In The CTV World appeared first on AdExchanger.
Adweek
NOVEMBER 25, 2024
A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this larger-than-life balloon got stuck on purpose - and isn't an official entry to Chicago's parade. Mars Inc.'s Iams pet food brand created the stunt to highlight the importance.
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Digiday
NOVEMBER 25, 2024
Throughout 2024, one marketing trend has continued apace: Brand collaborations. To name a few: Oreo and Coca-Cola; Airbnb and Mattel’s Polly Pocket; Grubhub and Amazon; Scrub Daddy and Dunkin’; multiple feature films (Wicked and Beetlejuice, to name a couple) and several brands (CarMax, Google, Crocs, Stanley, Starbucks). Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands.
Adweek
NOVEMBER 25, 2024
Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of the new tournament.
More About Advertising
NOVEMBER 25, 2024
Pablo has won the rebrand of UK broadcaster Chjannel 5 as 5, bringing together the main channel and catch-up service My5. Channel 5 is owned by Paramount, recently purchased from Viacom by Skydance Media. Pablo’s brief is to “encourage viewers to re-evaluate what 5 stands for and will boost perceptions of its content quality and … The post Channel 5 rebrand campaign for Pablo first appeared on More About Advertising.
Adweek
NOVEMBER 25, 2024
The Department of Justice presented its final argument in its adtech antitrust lawsuit against Google, as the end nears for a trial that began in U.S. Eastern District Court of Virginia in Alexandria on Sept. 9. DOJ lawyer Aaron Teitelbaum urged U.S.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Playwire
NOVEMBER 25, 2024
Key Points In-game advertising isn't just about slapping logos in games anymore - it's evolved into a complex ecosystem of creative opportunities and strategic placements While flashy in-game activations can generate buzz, they should be part of a broader strategy that includes measurable media The most successful gaming campaigns pair custom in-game experiences with traditional media to drive both awareness and measurable results Without proper promotion and supporting media, even the coolest i
Adweek
NOVEMBER 25, 2024
Matt MacDonald revealed his new position as chief creative officer at VCCP US. The executive, who left his role as chief creative officer at BBDO New York earlier this month, will lead creative output for the agency in the states. He fills a role left vacant by Jed Grossman in October. He joins VCCP's U.S.
VideoWeek
NOVEMBER 25, 2024
The use of principal media is rising among the agency holding groups, increasingly selling their clients inventory they have secured from media owners at discounted rates. But Nick Manning, Founder of Encyclomedia International, remains strongly opposed to proprietary media, both in principal and in practice. “If you’re an advertiser and you want full transparency, there’s no reason why you would ever use any of it.” In this interview, Manning explores the problems that a
Adweek
NOVEMBER 25, 2024
Former Droga5 executive creative director Dan Kelly is headed to FCB New York to co-lead a team overseeing Kellanova brands Cheez-It, Pringles, Rice Krispies Treats, and Eggo, following IPG being named creative partner on priority brands earlier this year. Kelly takes on the role of executive creative director. He joins Drew Halpern, as svp, group.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
NOVEMBER 25, 2024
One thing I love about watching soccer on TV is the complete lack of commercial breaks until half time. The great American game of football makes no such allowances and thus it takes much longer to watch. Did you know that the average college football game lasts 3 hours and 24 minutes and the average […] The post Uber Eats Reminds Football Fans That They’re Hungry appeared first on Adpulp.
Adweek
NOVEMBER 25, 2024
Stephanie Hockridge Reis and her husband Nathan Reis, have been indicted on four criminal counts of wire fraud and one for conspiracy to commit wire fraud. Hockridge Reis, a former KNXV anchor, and her husband founded Blueacorn. The Scottsdale-based company processed Paycheck Protection Program (PPP) loan applications during the pandemic. The indictment charges the two.
AdExchanger
NOVEMBER 25, 2024
Meta’s privacy policies are uniquely impenetrable. Plus, Google once thought Apple would likely expand its ad business to third-party apps. The post Meta Has The Darkest Patterns Of All; Apple’s Impenetrable Core appeared first on AdExchanger.
Adweek
NOVEMBER 25, 2024
Mark Armstrong has joined the Beaumont, Texas ABC and NBC affiliate KBMT as morning co-anchor. Armstrong last served as chief communications officer for Baton Rouge and East Baton Rouge Parish, where he led strategic communications on public safety and infrastructure projects. "I'm thrilled to join the Daybreak team and become part of the Southeast Texas.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
NOVEMBER 25, 2024
Facebook recently announced that “views” would be the main metric used to measure how all content is performing on the platform, combining metrics like “plays” and “impressions.” Five publishing execs told Digiday this new primary metric is just another way of measuring impressions, and the change has no impact on their Facebook strategy.
Adweek
NOVEMBER 25, 2024
Tax, accounting, financial, and mailer software provider Intuit has picked Thomas Ranese to fill its CMO role, ADWEEK has learned. ADWEEK understands his remit will include marketing, corporate communications, and sponsorship. Intuit confirmed the appointment but didn't comment further. Ranese most recently served in a contract role as CMO advisor for global investment firm KKR.
Digiday
NOVEMBER 25, 2024
This report is adapted from Digiday’s sibling publication Modern Retail. Pop-ups are becoming a popular marketing tactic for emerging brands, and Digiday set out to analyze how these brands are approaching such activations. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Adweek
NOVEMBER 25, 2024
Darrel Lieze-Adams has been promoted to president and general manager of WBBH and WZVN serving the Fort Myers/Naples, Florida, television market. Lieze-Adams was the vice president and station manager of the NBC affiliate. "Darrel knows Southwest Florida intimately and has been instrumental in helping build WBBH and WZVN into the respected brands they are today,".
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
NOVEMBER 25, 2024
Subscribe: Apple Podcasts • Spotify In the age of social media, algorithms and viral content, social media users are increasingly looking for ways to stretch the concept of “15 minutes of fame” into full time careers as content creators, influencers and media personalities. Recently, thanks to TikTok, that arc has played out with viral trends like Jools Lebron, the creator behind the “very demure, very mindful” trend, or Haliey Welch’s “Hawk Tuah” viral moment.
Adweek
NOVEMBER 25, 2024
Retail media had a big 2024 and is primed to have an even bigger 2025. Here’s what you need to know.
More About Advertising
NOVEMBER 25, 2024
Stagwell-owned Anomaly London has poached T&Pm partner and CCO Toby Allen (below) as its first CCO. He replaces nine-year veteran Joe Corcoran. He joins CEO Camilla Harrison, head of design Clara Mulligan, global strategic advisor Stuart Smith and head of strategy Ant Morris on the Anomaly top table. Before T&Pm Allen was deputy ECD at … The post Anomaly lures CCO Toby Allen from T&Pm first appeared on More About Advertising.
VideoWeek
NOVEMBER 25, 2024
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. Hightouch, a customer data platform (CDP), is expanding its offering into CTV, where it aims to facilitate that targeting, alongside measuring the incremental impact of CTV campaigns.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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