Adweek

MARCH 27, 2025

LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.

Agency 295

Agency Media Advertising 295

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. … the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its b

MarTech 86

MarTech Marketing Conversion Media 86

Adweek

MARCH 27, 2025

Jim Curtis, formerly at McCann Worldgroup, has been named chief creative officer of LePub New York City, the agencys newly launched U.S. hub.

Agency 290

Agency 290

Martech

MARCH 27, 2025

Yesterday, I saw Studio Ghiblis Princess Mononoke in IMAX. It was probably the sixth time Ive seen it, making it my third-most-watched Ghibli, behind Spirited Away and My Neighbor Totoro. So, I am not an unbiased observer when it comes to a recent AI development. On Tuesday, ChatGPT released a new version of its image generation tool. During the live-streamed demo, the tool was asked to turn a picture into an anime image.

MarTech 72

MarTech Retail eCommerce Audience 72

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MARCH 27, 2025

A ratings race could be brewing between Hannity and The Rachel Maddow Show.

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Digiday

MARCH 27, 2025

The so-called culture wars have reached a fever pitch as of late as the polarization of the country continues. And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. Target, perhaps the most recent poster child of the supposed culture wars, saw boycotts and backlash earlier this year in response to its retooled diversity, equity and

Pop-Up 78

Pop-Up Marketing Media 78

Digiday

MARCH 27, 2025

Time has evaluated dozens and dozens of AI tools to determine what could be a good fit for the company, both as enterprise tools to help employees work more efficiently, and to help build products for its direct audience, according to Time CTO Burhan Hamid. If the AI tool uses Times data to train its models, thats a dealbreaker, according to Hamid, who spoke at the Digiday Publishing Summit in Vail, Colorado, on Wednesday.

Audience 75

Audience Media Marketing 75

Adweek

MARCH 27, 2025

Who will you share a Coke with? That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its famous “Share A Coke” campaign in the U.S.

Food 263

Food Advertising 263

Digiday

MARCH 27, 2025

Ad agencies have long fielded relentless pitches from Google Ads reps pushing new products in search of more money. But now, agencies of all sizes say the pressure is intensifying, with reps pushing harder to drive adoption of automated tools like Performance Max and generative AI features. Google Ads sales reps are increasingly contacting agency’s clients with advice that at times contradicts agency strategies.

Agency 65

Agency Media Marketing 65

Adweek

MARCH 27, 2025

The French news publisher has 650,000 subscribers and has targeted 1 million paying readers.

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Advertisement

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Advertising

Exchange Wire

MARCH 27, 2025

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders Between a rock and a hard place Digital marketing is facing a dichotomy. On one hand [.] The post Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech appeared first on ExchangeWire.com.

Ad Tech 59

Ad Tech Cookies Marketing 59

Adweek

MARCH 27, 2025

Carlson's son is Tucker announced the news on X.

Affiliates 260

Affiliates 260

VideoWeek

MARCH 27, 2025

For all the benefits of programmatic advertising, its implementation has also created its share of bad incentives, writes Aly Nurmohamed, Founder and CEO of Nodals AI. But the rise of curation represents a sea change in ad tech, reducing the industry’s focus on solutions that exclusively serve the buy or sell side. Curation will be as big, if not bigger, than programmatic itself.

Ad Tech 52

Ad Tech Media Advertising Impressions 52

Adweek

MARCH 27, 2025

To get in front of contractors who need help with their taxes, H&R Block is teaming up with Orange Apron Media, Home Depot’s retail media network.

Retail 253

Retail Media 253

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

MARCH 27, 2025

Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is not improving. BetterBriefs and research agency Flood + Partners conducted the study, BetterIdeas Global Report, in partnership with the World Federation of Advertisers (WFA) and the Institute of Practitioners in Advertising (IPA).

Agency 56

Agency Marketing MarTech Audience 56

Adweek

MARCH 27, 2025

Legendary heavyweight boxer Mike Tyson once remarked that everybody has a plan until they get punched in the mouth. The observation captured his raw-but-wry sense of humorand also his experience.

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Martech

MARCH 27, 2025

Consumers expect every email to feel like a one-on-one conversation. But when your data lives in silos, its impossible to deliver personalization at scale. According to a recent survey, lack of consolidated customer data is the number one challenge in email marketing today. Join us on Thursday, April 3, for Getting Your Email Data Strategy Right , where well explore what it really takes to execute a data-driven email strategy that drives loyalty and conversions.

Conversion 62

Conversion MarTech Marketing 62

Adweek

MARCH 27, 2025

This deal was about more than bubbles and gut health. This was a design-led acquisition.

Food 244

Food 244

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

MARCH 27, 2025

Kinetiq, the AI-powered platform unifying global media intelligence into actionable insights, today (March 27th, 2025) announced a strategic partnership with DAIVID, a pioneer in using AI to measure and improve the effectiveness of brands creative, to redefine how advertisers evaluate [.] The post Kinetiq & DAIVID Partner to Transform TV Advertising Measurement with AI-Driven Insights appeared first on ExchangeWire.com.

Advertising 59

Advertising Media 59

Adweek

MARCH 27, 2025

McGarry is the second marketer to leave Shake Shack this month.

Marketing 226

Marketing 226

Digiday

MARCH 27, 2025

Ad tech’s recurring question in 2025 so far has been, “What’s delaying the Google verdict?” The honest answer? Well, nobody really knows… resulting in speculation, deferred decision-making, and overall prolonged anguish. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Ad Tech 58

Ad Tech Media 58

Adweek

MARCH 27, 2025

Michelle Ross-Stanton is the wife of deceased Fox News video journalist Pierre Zakrzewski.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

MARCH 27, 2025

Today's Digest looks at Instagram's partnership ads, upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. Instagram Enhances Partnership Ads Instagram is expanding its Marketing API, making it easier for advertisers to run [.] The post Digest: Instagram Enhances Partnership Ads; ChatGPT’s Image Generator Gets an Upgrade appeared first on ExchangeWire.com.

Agency 52

Agency Advertising Marketing Media 52

Adweek

MARCH 27, 2025

Tariffs and recession fears are some of the reasons leading to lower growth forecasts.

Marketing 219

Marketing Advertising 219

AdExchanger

MARCH 27, 2025

That car dealership in your neighborhood? Its probably got a branding problem. Most local car dealerships do. The post Local Car Dealerships Are Buying CTV Ads To Boost Their Brand Building appeared first on AdExchanger.

Advertising 95

Advertising 95

Adweek

MARCH 27, 2025

"Press freedom and impartial reporting are fundamental to any democracy," Lowen said in a statement.

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Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

AdExchanger

MARCH 27, 2025

Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: Ad Tech Startup Hype Cycle appeared first on AdExchanger.

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Ad Tech Advertising 66

Adweek

MARCH 27, 2025

This post was created in partnership with Nativo.

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AdExchanger

MARCH 27, 2025

On Thursday, iSpot announced the launch of a new solution, called Outcomes at Scale, that aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising. The post iSpot Developed An Outcomes Tool For TV And Streaming With Help From Paramount appeared first on AdExchanger.

Advertising 66

Advertising 66

Adweek

MARCH 27, 2025

Media buyers share insights to the 2025 TV upfront.

Media 214

Media 214

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing